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Housing News acquires Home-Account, aims to aid financial decisions

After already receiving several high profile investments into their “mortgage savings” company, Home-Account this week announced a sizable investment from personal finance site, bringing Home-Account’s investment money at near $1M. Although terms of the investment were not revealed, Home-Account says they have been acquired by

Home-Account is similar travel site (that compares other travel sites like Orbitz, Travelocity, etc) and has free or paid options for mortgage purchases or refinancing. The concept is not exactly original, we’ve all heard of, but like RateSpeed, Home-Account claims to streamline the process of finding “the right loan” with a dash of transparency.’s stated goal is to help people to improve their financial decision making capabilities, so their acquisition of Home-Account make perfect sense.

Home-Account offers users a free credit report, AVM, LTV calculation, DTI ratio, predicts likelihood of a consumer’s chance of getting the “best mortgage rates,” rates (“not market rates”), true cost comparison (including fees and “all costs”), and ability to lock a loan “which the lender has to abide by and cannot bait-and-switch (a common mortgage practice).”

The quotes above are from’s description of Home-Account. Do you think this radical, almost anti-lender tone will attract users or will it empower lenders by pitting them against the automation of such a nuanced profession? It’s been around for nearly a year now and claims to have helped hundreds of people, so what do you think of Home-Account?

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Tara Steele is the News Director at The American Genius, covering entrepreneur, real estate, technology news and everything in between. If you'd like to reach Tara with a question, comment, press release or hot news tip, simply click the link below.



  1. Ed Kohler

    August 3, 2010 at 12:33 pm

    I’ve been using Home-Account since it was in beta, and have found the service very valuable. It does an excellent job explaining what financial actions one should take if they are considering refinancing, and shows what the financial benefits of refinancing would be. Basically, it provides better financial advice to me than any of my lenders ever have, for a fraction of what they make off of my business.

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