I just returned from a week at Inman Connect and over and over I heard “it is all about the relationships”. It left some of us feeling a little disappointed that there weren’t more tips and tricks from technical standpoint that could take our blogging and our real estate business in general to the next level. My goal was to leave with some fabulous new tech tricks that I could implement into my business.
The focus of many of the topics was higher level and discussion revolved around ways to enhance relationships with the melding of offline and online.
Guess what? Despite the fact that some of us techie geeks might have been a little disappointed, it is so true- it is all about the relationships.
Anyone who says relationships can’t be built online have not tried it.
I went to Inman after “connecting” with people through blogging, twittering and other social media over the last year and a half. I felt like I was meeting old friends, not new people for the first time. I could quote back stories of people’s lives, relate to what was going on. These people weren’t strangers -they were friends who I had learned about over the last few years. I knew when their parents passed away, their kids were in car accidents, when they were having a bad day. I know about their business successes and failures, and so much more.
I can almost bet I know more about many of these people than their local “friends” do.
Relationships DO start online and taking them offline deepens them tremendously. I am talking about friendships here but consumer relationships also start this way. For those of us who have been blogging for a little while, we have met or talked to people who can quote back things we wrote about in our blog. Our blog readers are getting to know us on a deeper level.
The Most Important Lessons Don’t Come From The Experts
I have a broadcast journalism background and have written for television and radio. This makes it tough for me to get more personal in my blogs but it is something I am continuing to strive for. The most important thing I learned this week was not from a speaker on stage- it was from the personal relationships that I continued to develop. The message I learned- it is ok to blog about me. This week really nails it home for me. I need to let my personality shine in my blog- not in a conceited way, not in a “I am the number one agent in my office way”, but in a more personal way.
When you are in the service industry, people hire people. On Tuesday, I closed a transaction from a client who was referred to me by a past client. They weren’t really thinking about using me until they checked out my blog. After reading my blog, they realized that I was the perfect fit for them, that I knew their neighborhood, and that I seemed trustworthy. This is what it is all about.
People hire real people.
So go ahead, tell me what you did last weekend, blog about your cat. I am more likely to refer you to someone if I like you.
Techie’s guide to NAR’s mid-year meetings
Are you coming to NAR’s Mid Year Meetings in Washington DC on May 11-13? If so, here’s a quick and dirty guide to what to check out and where to grab a cocktail. If you are going to be at the meetings please be sure and let me know, in the comments or DM me @nartech. I’d love to meet the Agent Genius crowd IRL.
Follow Along at MidYear Live
Even if you aren’t going to be in DC you can still follow the action at Mid Year Live.
Midyear Live brings all the news and conversation about the Midyear Legislative Meetings & Trade Expo direct to you. Visit Midyear Live between May 11-14 to check out Twitter and Facebook coverage, follow featured NAR members as they attend the event, and view news reports and recorded sessions.
From the Center for Real Estate Technology—Throughout the meetings…
Starting Tuesday, May 11, CRT is sponsoring the Wi-Fi area in the Marriott Wardman Park in the Maryland Foyer. It will be available 24 hrs a day thru Saturday 2pm.
The Bloggers’ Lounge opens at the Omni in the Forum Room, Tues – Thurs 10am – 6pm and Friday from 10am – 4pm.
Wednesday May 12: Business Issues Committee 10:00 AM-Noon, Marriott Wardman, Salon 3
This is where technology policy issues are discussed. If you have an interest in issues like data security and privacy, net neutrality and other tech policy issues, come and observe the Business Issues Committee and say hello. I am one of the staff executives for this committee.
Wednesday May 12: Tweetup 5:00-7:00 PM Marriot Wardman Park Lobby
To RSVP and more info.
Wednesday May 12 Raise the Roof Event 5:00PM-8:00PM Tabaq Bistro, 1336 U Street
Cocktails and Hors D’Oeuvres on trendy U Street. RSVP to firstname.lastname@example.org with your full name and company by May 3.
Thursday May 13: Business Technology Peer Breakout Sessions 8:00AM-11:00 AM, Omni Shoram Ambassador Room
Garron Selliken, Todd Carpenter, Heather Elias, Keith Garner, Tina Merritt, Jeff Allen, Kelley Koehler, Dale Chumbley, Nobu Hata, Greg Carpenter, among others will be on hand to discuss tech topics that all real estate professionals should know about. Twitter, Facebook, Yelp, Market Stats, Converting web leads to clients, mobile apps, and other business tools will be discussed during these informal conversations.
Thursday May 13: Business Technology Forum 3:00PM-5:00PM, Omni Shoram Empire Room
Hear what industry thought leaders have to share about today’s and upcoming tech trends.
Jeff Allen, Heather Elias, Garron Selliken, and Aaron Wheeler share their experience & insights on how technology is impacting their day-to-day business. Audience questions are welcome.
Friday May 14: LinkedIn Breakfast 8:30 AM – 10:00 AM, Omni Shoram, Bloggers Lounge
Join Todd Carpenter and other NAR LinkedIn members for coffee and danish. For more info
If you know of something I missed, please let me know in the comments. Hope to see you in DC!
National Association of REALTORS Convention 2014
It’s Novermber 2014…
I can’t wait to go through Finance World where we find the latest on nano-mortgage technology from Bank of United States (the company after the B of A/Citibank/ J P Morgan Chase merger) where an iris scan and fingerprints get done and the each borrower with less than 20% down get to do the new PMI, Person Mortgage Insurance, where they assign one of their friends or relatives as collateral until the loan gets paid down to 78%.
Ah, then the new key sharing device from GeBallMart (the merger result of GE, Major League Baseball and Wal-Mart) which makes your take the SATs again (paying the 475 Euro fee) in order to do a digital iPhone7.9 puzzle in order to be escorted into a property from a member of Blackwater Realty Security Services (a subsidiary of the CIA- a deal made in order to get people health care).
Ah, and the special speakers. There’s inspiration on how to turn your life around when there are only 11 trashy women in your life that you sleep with. Amazing how you can go from one sport to another and then to another and go from the lowest lows to the highest highers. Yes, I am talking about Professional Bowling’s superstar, Tiger “Balls” Woods.
I can’t wait to hear was he has to say about life’s ups and downs now that my fellow agents and I have had the commissions we make revealed to the buyer before they even see a house and how the government maximized the maximum amounts to $500 for door opening/agreement and $1000 for door opening/agreement and settlement attendance.
Just like the mortgage brokers that got messed with in 09/10, we should have seen it coming but instead we lived high on the hog and laughed at the public and especially Congress.
But I can be thankful for the fact that I don’t have to fly on UseLess Airline and stay at the MarryRot in the beige rooms with the bed bugs that are the size of New York rats, I can stay home and see all that’s happening on my SuperMac 7 Apple computer with smellovision, video and scan-pay ability.
The best and the worst part is no real hangovers!
Inman’s Got Enough Money. Let’s Give Some To MFFO
It doesn’t get any better than this – you can actually get Inman Connect Tickets and help a charity at the same time! I was the lucky winner of Inman Real Estate Connect Registration Passes and with the creative help of some friends (thanks @tcar and @andykaufman) decided to auction them for charity.
I’m sure @jbern had no clue what was going to happen when he started the competition: What’s Your Tweet Worth? ….between Jay Thomson’s raffle and this auction, there are some creative minds at work to help our colleagues as well as great charities.
So here’s what I would love for you to do –
2 spread the word **tweet it! facebook it! email it! **
4. spread the word again **tweet it! facebook it! email it! **
The highest bidder will win full registration to Inman Connect San Francisco (both Inman Connect and Blogger’s Connect passes) and proceeds will go to Mothers Fighting For Others (that’s a $939 value). What are you waiting for??? Go Bid! We will be announcing the winner before the weekend.
**thanks for the tix Inman!! Let’s see how much money we can raise**
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