(Just one of many random observations from the BlogWord Conference in Las Vegas)
Ahead of the Blog Curve
Was it just me, or did the sessions on Saturday and Sunday seem a tad bit, well,…. basic?
While relaxing in the Speaker’s Lounge, catching up on some Twits, I was also talking with Mr. Transparent, Pat Kitano. He agreed that our industry has embraced the blogging phenom more aggressively than most industries. He attributed this to the highly relational nature of our business, and the way that blogging is perfectly suited for lead generation purposes.
The Early Adapters
Although I would agree that we are comparatively ahead of the blogging curve, the number of real estate professionals who have implemented blogs into their marketing strategies still only represents a relatively small percentage of our overall group. Truth be told, we have an extremely aggressive band of early adapters who eagerly embrace emerging technologies and enjoy finding ways of applying them effectively in their business models.
This same bunch has also established a well-known reputation for emulating the info-liberating mantra of Web 2.0 by sharing with others freely what they’ve learned and practiced. Though most of them maintain very busy and successful real estate careers, they always seem to have the time for a phone call or a cup of coffee to explain the latest widget or troubleshoot a WordPress plug-in.
The Buck Can’t Stop Here!
For those of us who have benefited from the generosity of these blog pioneers, we owe it to them to carry on their tradition, and pass onto the next wave of RE professionals the wealth of information and best practices that we have learned. Then, we truly will be an industry that is collectively ahead of the blogging curve, and will propel the greater business community into the global conversation.
Take someone under your wing today. Be a mentor. Blog it Forward!