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Blog It Forward!

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(Just one of many random observations from the BlogWord Conference in Las Vegas)


Ahead of the Blog Curve

Was it just me, or did the sessions on Saturday and Sunday seem a tad bit, well,…. basic?

While relaxing in the Speaker’s Lounge, catching up on some Twits, I was also talking with Mr. Transparent, Pat Kitano. He agreed that our industry has embraced the blogging phenom more aggressively than most industries. He attributed this to the highly relational nature of our business, and the way that blogging is perfectly suited for lead generation purposes.

The Early Adapters

Although I would agree that we are comparatively ahead of the blogging curve, the number of real estate professionals who have implemented blogs into their marketing strategies still only represents a relatively small percentage of our overall group. Truth be told, we have an extremely aggressive band of early adapters who eagerly embrace emerging technologies and enjoy finding ways of applying them effectively in their business models.

This same bunch has also established a well-known reputation for emulating the info-liberating mantra of Web 2.0 by sharing with others freely what they’ve learned and practiced. Though most of them maintain very busy and successful real estate careers, they always seem to have the time for a phone call or a cup of coffee to explain the latest widget or troubleshoot a WordPress plug-in.

The Buck Can’t Stop Here!

For those of us who have benefited from the generosity of these blog pioneers, we owe it to them to carry on their tradition, and pass onto the next wave of RE professionals the wealth of information and best practices that we have learned. Then, we truly will be an industry that is collectively ahead of the blogging curve, and will propel the greater business community into the global conversation.

Take someone under your wing today. Be a mentor. Blog it Forward!

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8 Comments

8 Comments

  1. Rich Jacobson

    September 24, 2008 at 1:20 am

    Teresa: Maybe it was just the sessions that I attended. Don’t get me wrong, there was some incredible stuff that was shared. I too enjoyed immensely hearing about how blogging and social media is being used and implemented in other industries, and what their challenges/successes have been. Events like BlogWorld help us to realize that there is a much larger, global conversation going on. The Internet has indeed made the World smaller, and social media is making it more meaningful & intimate. Consider the fact that, if not for the beauty of the blog, my life would never had been enriched with the pleasure of knowing you!

  2. Todd Carpenter

    September 24, 2008 at 2:47 am

    I’ll agree with both of you. I learned a lot, but the session I attended with Kelley and Teri an small business blogging was of very little use to the three of us. Kelley and Terri would have been twice as capable of teaching it.

    However, where I learn the most is in sessions outside my circle of knowledge. the Sunday morning keynote has a home run. Simply fantastic.

  3. Teresa Boardman

    September 24, 2008 at 4:58 am

    Yes the Sunday keynote was awesome. Some of the sessions weren’t for me either so I left and found another. I am sure I could have been on most of the panels and done well. It was more about ideas from other industries.

    I agree Rich that we would not know each other if not for blogging and yes it has enriched my life too. There are so many people that I have gotten to know because of the blogs. Even some of the clients are OK. 🙂

  4. Louis Cammarosano

    September 24, 2008 at 3:44 pm

    I spoke to Pat K. yesterday and I followed some of the tweets from Todd and Rich over the weekend.

    I agree 100% with Rich’s statement “the number of real estate professionals who have implemented blogs into their marketing strategies still only represents a relatively small percentage of our overall group.’

    There are over 1.5 million realtors and the vast majority of real estate agents are not blogging.

    Another thing that realtors are not doing is embracing a wide variety of marketing tools.

    Even if realtors start blogging more they need to keep in mind, that the amount of space on the front page of Google is not going to get any larger. Space is limited and cracking the front page will be more difficult than ever as more realtors enter the blogging fray.

    Indeed there is still paid search space on Google, Yahoo and MSN (granted it costs money but many real estate professionals make money using pay per click strategies)

    Real estate professionals are going to have to find other ways to get noticed.

    One point many people miss is that as dominant as google is, it does not control all the eyeballs online and it certainly does not offline.

    Indeed, HomeGain gets over five million visits to our site and only a single digit percentage of those visits come from Google SEO.

    Many consumers will start to make sites like localism.com, active rain, HomeGain, trulia, zillow etc their first point of contact for real estate information. Having presences on these sites can not and should not be ignored.

  5. Missy Caulk

    September 24, 2008 at 6:10 pm

    Rich, I spoke at at a KW Regional event yesterday on blogging. First question I asked was how many of you have a blog? Only a few hands went up so I had to start at the basics. The good news was those who attended that session did want to learn so I invited them all to AR today. We’ll see, so far only one has set up their profile.

    I like to think of it like a bell curve, we are not at the top of the bell curve by any stretch of the imagination. I’m glad I got on it early, well early compared to some. LOL

  6. Paula Henry

    September 24, 2008 at 8:46 pm

    Rich – I met with a local agent last week to show her a few things for her blog. She said she thougt she would try it for 6 months to a year and see if it worked. That is the mentality of many who start, they don’t see it long term.

  7. Linsey

    October 2, 2008 at 1:01 am

    I may not be one of the early, early adopters in this and I’m continuing to learn a lot. But I will say that this is one of the committed strategies for my business. Saying that you will do it for 6 months is like committing to the gym for 6 months – your either committed as a part of your life, or you’re not.

    I love to share with others my blogging resources. I would love to ‘pay it forward’, but it’s not for everyone and as I watch eyes glaze over, I realize that it really is only for certain personality types, and hey – that’s super. So many bloggers have been so great to me over the last few months and I’m ready to support anyone interested.

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Conference Coverage

Techie’s guide to NAR’s mid-year meetings

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Are you coming to NAR’s Mid Year Meetings in Washington DC on May 11-13? If so, here’s a quick and dirty guide to what to check out and where to grab a cocktail. If you are going to be at the meetings please be sure and let me know, in the comments or DM me @nartech. I’d love to meet the Agent Genius crowd IRL.

Follow Along at MidYear Live

Even if you aren’t going to be in DC you can still follow the action at Mid Year Live.

Midyear Live brings all the news and conversation about the Midyear Legislative Meetings & Trade Expo direct to you. Visit Midyear Live between May 11-14 to check out Twitter and Facebook coverage, follow featured NAR members as they attend the event, and view news reports and recorded sessions.

From the Center for Real Estate Technology—Throughout the meetings…

Starting Tuesday, May 11, CRT is sponsoring the Wi-Fi area in the Marriott Wardman Park in the Maryland Foyer.  It will be available 24 hrs a day thru Saturday 2pm.
The Bloggers’ Lounge opens at the Omni in the Forum Room, Tues – Thurs 10am – 6pm and Friday from 10am – 4pm.

Wednesday May 12:  Business Issues Committee 10:00 AM-Noon, Marriott Wardman, Salon 3

This is where technology policy issues are discussed. If you have an interest in issues like data security and privacy, net neutrality and other tech policy issues, come and observe the Business Issues Committee and say hello. I am one of the staff executives for this committee.

Wednesday May 12: Tweetup 5:00-7:00 PM Marriot Wardman Park Lobby

To RSVP and more info.

Wednesday May 12 Raise the Roof Event 5:00PM-8:00PM Tabaq Bistro, 1336 U Street

Cocktails and Hors D’Oeuvres on trendy U Street. RSVP to erin@listhub.com with your full name and company by May 3.

Thursday May 13: Business Technology Peer Breakout Sessions 8:00AM-11:00 AM, Omni Shoram Ambassador Room

Garron Selliken, Todd Carpenter, Heather Elias, Keith Garner, Tina Merritt, Jeff Allen, Kelley Koehler, Dale Chumbley, Nobu Hata, Greg Carpenter, among others will be on hand to discuss tech topics that all real estate professionals should know about.  Twitter, Facebook, Yelp, Market Stats, Converting web leads to clients, mobile apps, and other business tools will be discussed during these informal conversations.

Thursday May 13: Business Technology Forum 3:00PM-5:00PM, Omni Shoram Empire Room

Hear what industry thought leaders have to share about today’s and upcoming tech trends.
Jeff Allen, Heather Elias, Garron Selliken, and Aaron Wheeler share their experience & insights on how technology is impacting their day-to-day business.  Audience questions are welcome.

Friday May 14: LinkedIn Breakfast 8:30 AM – 10:00 AM, Omni Shoram, Bloggers Lounge

Join Todd Carpenter and other NAR LinkedIn members for coffee and danish. For more info

If you know of something I missed, please let me know in the comments. Hope to see you in DC!

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Conference Coverage

National Association of REALTORS Convention 2014

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It’s Novermber 2014…

nar chicago…and we are all excited about the NAR convention this year.

I can’t wait to go through Finance World where we find the latest on nano-mortgage technology from Bank of United States (the company after the B of A/Citibank/ J P Morgan Chase merger) where an iris scan and fingerprints get done and the each borrower with less than 20% down get to do the new PMI, Person Mortgage Insurance, where they assign one of their friends or relatives as collateral until the loan gets paid down to 78%.

Ah, then the new key sharing device from GeBallMart (the merger result of GE, Major League Baseball and Wal-Mart) which makes your take the SATs again (paying the 475 Euro fee) in order to do a digital iPhone7.9 puzzle in order to be escorted into a property from a member of Blackwater Realty Security Services (a subsidiary of the CIA- a deal made in order to get people health care).

Ah, and the special speakers.  There’s inspiration on how to turn your life around when there are only 11 trashy women in your life that you sleep with.  Amazing how you can go from one sport to another and then to another and go from the lowest lows to the highest highers.  Yes, I am talking about Professional Bowling’s superstar, Tiger “Balls” Woods.

I can’t wait to hear was he has to say about life’s ups and downs now that my fellow agents and I have had the commissions we make revealed to the buyer before they even see a house and how the government maximized the maximum amounts to $500 for door opening/agreement and $1000 for door opening/agreement and settlement attendance.

Just like the mortgage brokers that got messed with in 09/10, we should have seen it coming but instead we lived high on the hog and laughed at the public and especially Congress.

But I can be thankful for the fact that I don’t have to fly on UseLess Airline and stay at the MarryRot in the beige rooms with the bed bugs that are the size of New York rats, I can stay home and see all that’s happening on my SuperMac 7 Apple computer with smellovision, video and scan-pay ability.

The best and the worst part is no real hangovers!

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Conference Coverage

Inman’s Got Enough Money. Let’s Give Some To MFFO

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It doesn’t get any better than this – you can actually get Inman Connect Tickets and help a charity at the same time!  I was the lucky winner of Inman Real Estate Connect Registration Passes and with the creative help of some friends (thanks @tcar and @andykaufman) decided to auction them for charity.

Inman Connect San Francisco
I’m sure @jbern had no clue what was going to happen when he started the competition: What’s Your Tweet Worth? ….between Jay Thomson’s raffle and this auction, there are some creative minds at work to help our colleagues as well as great charities.

So here’s what I would love for you to do –

1.  go place a bid

2   spread the word  **tweet it! facebook it! email it! **

3. check on the bid

4.  spread the word again **tweet it! facebook it! email it! **

The highest bidder will win full registration to Inman Connect San Francisco (both Inman Connect and Blogger’s Connect passes) and proceeds will go to Mothers Fighting For Others (that’s a $939 value).  What are you waiting for??? Go Bid!  We will be announcing the winner before the weekend.

**thanks for the tix Inman!!  Let’s see how much money we can raise**

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