Connect with us

Media Coverage

Go Spread the Good News!

Published

on

good-news


Hard week? Hard market? Rough eh? Well, consider these eight things and spread the good news while you’re at it:

Fact #1: Some six million Americans are expected to buy a home this year. Six million people in the game make up a pretty big game.

Fact #2: There is still over $23 trillion of value in u.s. housing stock. Home ownership continues to be the basis of our wealth in this country.

Fact #3: The housing market cannot help but grow. Our country’s tremendous wealth, liquidity, and entrepreneurship will continue to drive our economy. 70-100 million people will be added to our market in the next 40 years.

Fact #4: Real estate is cyclical. The biggest fear in good times is that the fair weather won’t last forever—because it doesn’t. But the reality of a cyclical real estate market also provides its brightest hope in bad times—foul weather won’t last forever either.

Fact #5: 2008 is the best year to buy a home in 35 years. 1973 was the last time mortgage rates were this low in a buyer’s market.

Fact #6: First-time buyers have a real advantage in today’s market. First-time buyers can buy at a reduced price without having to sell at one too.

Fact #7: First-time buyers lose money while they wait on the sidelines. First, renters typically pay more state and federal income taxes than homeowners with a mortgage deduction.

Fact #8: Homes sell when they’re priced right and show well. Buyers are looking for value in today’s market. When sellers make their home’s value obvious, they make a sale—it’s as simple as that.

This is an abridged version of the Power Tools newsletter sent to my referral partners.

Writer for national real estate opinion column AgentGenius.com, focusing on the improvement of the real estate industry by educating peers about technology, real estate legislation, ethics, practices and brokerage with the end result being that consumers have a better experience.

Continue Reading
Advertisement
6 Comments

6 Comments

  1. Dru Bloomfield

    April 18, 2008 at 4:38 pm

    My favorites from your list are #5-7. The buyers that are calling me are very mindful of the current market conditions, and want to take advantage of the great rates and inventory.

  2. C Richey

    April 18, 2008 at 6:09 pm

    I have to agree with Dru. I can’t believe how low interest rates are and the deals to be had, especially here in Las Vegas. People are going to be kicking themselves in a few years for not buying now.

  3. Faina Sechzer

    April 20, 2008 at 8:50 pm

    Shailesh, this is an excellent list of looking at the glass half full side of the situation. Many retirement places or second home places like Florida and others seem like good buys now. It’s difficult for many consumers to deal with the economic uncertainty, and these buying opportunities could be missed by many.

  4. Ray

    April 22, 2008 at 9:03 pm

    Very nicely put! Great to see the encouraging news rather than all the negative! Thanks! Now if we can just get your post some national media play!

  5. Sue

    July 4, 2008 at 7:52 pm

    Great post Shailesh. Its all true, good news and very profound. My favorite is #5.

Leave a Reply

Your email address will not be published. Required fields are marked *

Business Marketing

The most spectacular streets of L.A.

Published

on

Dollar Sign

$wimming Pools, Movie $tars…and $treets of Gold!

Hey  friends – instead of  a humorous look at the MLS this week, I wanted to share something personal – my wonderful city of Los Angeles.  If you’d like to know where and what the most desirable streets in L.A. are, check out this great report in the L.A. Times by Lauren Beale:

https://www.latimes.com/business/la-fi-hot-streets27-2010mar27,0,6734165.story

I drive down these streets all the time, but I never take them for granted. I am still as star struck as the hordes of folks who come through here daily hoping for a glimpse of a movie star. The only difference is that we Angelenos want a glimpse, and then we want them to move the hell out of the way or risk getting run over (proceed or bleed!). After all, we all have somewhere to go, and that’s a monumental task in L.A.  The star dust on these streets is knee high…but there is an exhorbitant price for “$pectacular”!

Now you know why I love my job so much. See you next week with more MLS super-bloopers!

Continue Reading

Housing News

HUGE News From Twitter – Trending LOCAL Topics

Published

on

twitter_256x256

Twitter announced yesterday the roll out of Local Trending Topics.(We knew they would be putting to good use their purchase of GeoAPI last month).  This is a big event for the real estate industry and for real estate bloggers especially.  “Who cares what I ate for lunch yesterday?” you ask…. it’s not that, it is the ability to have your finger on the pulse of your local community in real time like never before (and leveraging that power)…

Think about it… you see a big news topic trending on Twitter and write a blog about it. When someone Googles the topic, you have a good chance of coming up high on Google, pulling people to your blog and positioning you as the go-to blog for hot local info, often scooping those asleep at the switch.

OR a news reporter shoots out a request for comments on the hot trending topic and you answer them (this happens OFTEN!) and you end up as a quoted source. Great! (This technique landed us on top of the 6 PM news when Obama announced the Help for Homeowners Plan, can you say priceless?)  You will become friends with local news reporters and be possible future sources as well.

Twitter Trending Topics

At a minimum, you will become a highly knowledgeable source on your most current local news.  Twitter is FASTER than local papers, TV and other sources due to the real time nature.  People post video clips and other live media (Ustream).  What if you were capturing those links on your own site?

Right now there are only a select few cities, but plans to roll out more are in the works.

If you couldn’t think of a way to use Twitter specifically for real estate before, with this new Super Local capacity, you might just think differently now….

Continue Reading

Media Coverage

Real Estate is About MEA CULPA

Published

on

3133263572_6f17e7206a

It’s my Fault

(With a nod to a well know blogger who has a propensity for using latin, I would explain to those readers who are not familiar to the phrase that "Mea Culpa is latin for “my fault”)

Over the years, I find that people handle problems and successes differently. There are people who take responsibility for their success and their failures equally. These people are in my experience usually pretty confident and successful. They have found a balance in life. Too often people accept responsibility for their success but avoid responsibility for their failures. These people can also be successful, but I think they lack the balance that would allow them to really enjoy the success they achieve, and probably limits that success.

And then there is a third category of people that are modest about whatever success they have individually (though they may brag like anyone about their company or their achievements), but will take responsibility for things that may even have been out of their control – mainly because they feel they should have anticipated the problem or known that there was a wild card element that might need ot be addressed.

I Worry all the Time

Even when things go well, I tend to worry. I want to know that I have not only done everything I could to reach my intended result, if I don’t reach it, I want to learn why so I have a better result next time.

I don’t worry about making a mistake (If its noon and I haven’t made at least two mistakes I figure I wasn’t working or I didn’t get up yet) I just don’t want to make the same mistakes again and again. And I am not uncomfortable admitting that I made a mistake. That may be because I am confident that I can correct the problem, or at least that I am not defined by the mistakes I make.

I tend to trust people too much. According to one of my partners, I am literally “loyal to a fault” – but that’s a fault I am willing to own. But most importantly I don’t blame other people for the problems affecting me, and I look to myself for the solution

Last year Benn Rosales wrote a post about minimum standards and the Right to Practice. I agree with much of what was said in that post, and was interested in his suggestions for mandating minimum standards. But the real problem is that we as brokers (or managing brokers depending on your state) often don’t take responsibility for our agents because its too tough, or we want the licensing authority to do it, or our trade association, or someone else to mandate it so that we’re not the hard nosed bad guys. Maybe we don’t want to impose our standards on others even though we want other people will live up to our standards.

Everyone doesn’t do things the way I do – and they don’t have to. When I blog, it takes me a while because I don’t want to say something that I can’t back up factually. And I get nuts when someone else does that. I hate rhetoric without facts to back it up. I hate when people talk about what they think instead of what they know and I hate it when they speak in generalities instead of specifics. We can work on specifics, we can’t fix generalities.

If Its Your Problem, You can Fix it

If you aren’t accountable for something, you can’t fix it. If you give up the power of the problem, you give yp the power to solve the problem. Let’s take that aggravating listing you took 5 months ago and see how this theory plays.

You aren’t getting much activity through the listing, even though you’re advertising it and holding open houses. Its just that the market is so bad. There aren’t any serious buyers. The sellers arent cooperatvie. The house doesn’t show well. So obviously its not your fault that the home didn’t sell. Right? Wrong!

None of those things are your fault, but it is your fault that you took a listing that isn’t selling.

If buyers aren’t going through the property, then perhaps it isn’t priced properly?

If the property is being shown, but there are no offers, you need to re-examine the price and determine if there are issues with the physical condition of the home that need to be addressed. If the phyical issues with the property cant be addressed, then perhaps we need to.. you guessed it, review the price again.

If there are inquiries about the property but you aren’t able to show the home when you need to perhaps you need to get a key to show the property or install a lock box.

I could go on and on, but when you review the activity on a property, the home itself, and the terms you are offering , you can usually find the answer to the problem – and the key to that is being responsible for the problem, and therefore having the power to find a solution to the problem. And if you have a seller who will not cooperate, then the solution may be to solve the problem by firing the unreasonable seller ad moving on to a seller who wants to listen to your advice and get their home sold.

In any event, taking control of your life by being accountable for your problems should empower you in a manner that I’m sure you will find envigorating and enlightening. Now that you own your problems – go forth and solve them!

Reblog this post [with Zemanta]

Continue Reading
Advertisement

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!