Sunday, December 21, 2025

Is the Hot Pepper Pitch the hottest SXSW Interactive event ever? Yup.

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hot pepper pitch

Our new favorite Southby event

In what we hope will become a SXSW tradition, Seed Sumo hosted a “Hot Pepper Pitch” this weekend where entrepreneurs ate peppers while simultaneously pitching their startup in under two minutes.

The startup accelerator teamed up with Hot Pepper Gaming which is a YouTube channel featuring three friends that review the latest video games while eating super hot peppers.

The Hot Pepper Pitch offered a $1,000 grand prize and $500 second place prize, and whether startups won or not, they were given exposure and the Pitch acted as a potential gateway into the Seed Sumo accelerator program.

First place (click to view the videos)

hot pepper pitch

Second place

hot pepper pitch

And some other brave contenders:

hot pepper pitch

hot pepper pitch

hot pepper pitch

hot pepper pitch

Lani Rosales, Chief of Staff
Lani Rosales, Chief of Staffhttps://theamericangenius.com/author/lani
Lani is the Chief of Staff at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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