Monday, February 2, 2026

Marketing & Leads

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Different Strokes for Different Folks

Below are three emails from three different people this week.  Now some reading this post will pick out one email and say, “Yes, you should never ask folks to register to see the houses, someone else will read this and say, “Yes, you should have folks register on your site.

I am seeing many sites now that show the buyers a few houses, so they see what they will get before they submit who they are.

Missy,

Thanks for assisting me with how to deal with Internet leads. Calling on the phone (if they give a valid number) has proven highly successful.

Missy,

I just wanted to look at the listings on your Web Site.  I’m just window-shopping. Please don’t call me but thanks for the nice response.  It seems everyone wants your information before you look.  Not sure I will do this again.

Missy,

I have been working with Betty on your team and reading your blog. Just wanted you to know how much I am enjoying receiving the listings you are sending us.

My Thoughts

A home buyer can look anywhere without registering, Realtor.com, Trulia, Zillow and the majority of Broker Web-sites. I have 5 sites that buyers can look at without registering and one where they register after they see what they are going to see.

Guess which one brings our Team the most business and closed sales?

Different Strokes

One of the best ways I have found to get more business is:

  • have a quality, visually appealing web site that attracts buyers
  • is sticky so they  come back
  • follow up folks who register
  • create a relationship with them
  • sell them a home

Create>Call>Connect>Customer>Client=C5

Photo Credit

missycaulk
missycaulk
Written by Missy Caulk, Associate Broker at Keller Williams Ann Arbor. Missy is the author of Ann Arbor Real Estate Talk and Blog Ann Arbor, and is also the Director for the Ann Arbor Area Board of Realtors and Member of MLS and Grievance Committee's.

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