Are you packing the one-two punch?
For some reason everybody likes to choose a side on something and it’s no different in the world of marketing. See, there’s two basic “styles” of marketing… Branding and Direct Response.
Folks tend to fall on one side of the fence or the other and throw jabs at the other side…
“Your results are weak.”
“You’re too direct.”
Watch this short video to learn the differences and see where your marketing stands…
Now, I don’t know about you but I see the benefits of both sides and choosing one over the other seems like… going into a boxing match with one of your arms tied behind your back.
But, use them both and you become a marketing heavyweight: more impactful, measurable, and profitable.
Which style do you typically favor with your marketing? What benefits do you think you’d receive if you added a little bit more of the other?
P.S. think good thoughts and comment now 😉
