(TECH NEWS) If you're a small business looking for branding or to re-brand but don't have the time nor budget, this tool can help you get...
(BRANDING) After much dispute, the Cleveland Indians will no longer don the offensive logo on the field - but is such limited progress laudable?
(MARKETING NEWS) With aggressive advertising being too overbearing and passive advertising being too misleading, where is the middle ground?
Advertisement is all about brand awareness, and KitKat has started running an ad for television of literally nothing. Did the risk pay off?
When it comes to marketing to millennials, making sure your brand is engaging with them most effectively is key. Here are some tips on how to...
MTV Europe has rebranded and it looks like Lisa Frank and Adult Swim had a baby on drugs, but it has a chance at ushering in...
If you like to support small businesses by choosing boutique hotels, you my be surprised to learn that they are often owed by a mega-hotel chains.
Year after year Facebook “likes” have been the definitive measure of success for marketers. This is all changing with a new feature already in place.
Amazon is already known for its Kindle and Fire devices, now they plan to expand their brand into their own line of products, but will it...
(Marketing) Branding is an exact science, and we all have room for improvement, so what does this expert know that you might not? Read on to...
(Business News) As Olive Garden grabs headlines for their never ending pasta pass, we ponder how your brand could demand the same attention.
(Business Marketing) As Airbnb rolls their new logo out, the company Founder says you can all go ahead and laugh that it may resemble various genitalia.
(Business News) Lovesac is a growing furniture brand: what can your company learn from their offering and their employees' attitudes? Plenty.
(Business News) Your HR department is on the front lines, but many in the department are hurting your brand - here's how it is happening right...
Because entrepreneurs are typically focused on the business of doing business, there are startup branding mistakes that are quite common, but can be overcome.
Brand management can be difficult when you're focused on the work of getting your work done. Here are some opportunities you shouldn't overlook.
Evernote lends its business vision to create the Evernote Marketplace
With the methods available today, the stale business cards of yesterday are overshadowed by the creativity blossoming today in all industries, making a memorable first impression.
BrandMyMail allows you to customize your Gmail account with social media updates, expanding your reach and social media footprint.
“Unbranding" through the removal of logos and other identifying marks is a fascinating way of branding, as McDonald's is proving through new campaigns.
As the latest page turns in the JCPenney saga, many believe the brand is taking steps in the right direction, especially with their latest hire.
The best marketing effort in history is here, folks, and there has never before been such a perfect match between a personal brand and the product...
Abercrombie & Fitch is at it again, taking an entire color out of their lines, asserting it is too formal. Who is behind the strange move?...
No matter what industry you are in or who you serve, these seven tips will help you to improve your business and get ahead of your...
JC Penney has been through major upheaval in the last two years, and have reversed their course, but will it be enough to recover their losses?
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