It’s like some sort of invisible roadblock stops folks dead in their tracks, washes defeat over them, zaps their enthusiasm and causes them to turn to cookie cutter marketing.
When it comes down to it, a lot of folks struggle with their core marketing – “what makes me unique? how is this property different?”
The cause is a simple one (easily overlooked) and it’s this: you may be looking for inspiration in all the wrong places. See, most great ideas aren’t new at all, they’re just solutions to problems or answers to questions.
The more successful the business, the more folks were asking questions that their product/service answered.
Makes sense, right?
The Right Questions
Next time you’re looking for inspiration, sit back and ask yourself a question that needs answering. Ask the questions that will give you the answer to your clients most pressing problems.
Q: “How can I make it easier to show homes to single parents?”
Q: “Why would this home be a good investment?”
Seriously, just sit down with a legal pad and write the question at the top of the page. Be sure background distratctions are gone, just you and your thoughts.
You’ll be amazed at the answers (and the winning hook to your marketing) you come up with once you start asking questions.
The right question delivers you the right answer.
