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AG Poll: Which Designation Has Most Impacted Your Career?

Quick Poll:

real estate designationEducation efforts that real estate professionals make, be it reading as many news articles and blog articles as possible or pursuing real estate designations, all have the potential to change a person’s career path. Some designations are seen as a joke by veteran Realtors while others are highly regarded in the industry on all levels.

We’d like to know which designation has most impacted your career and why. Take the poll and tell us in comments why you chose the designation in the poll. Let’s keep this professional, we already know which designations are a joke and that not everyone subscribes to “alphabet soup,” but we’re looking to learn more about designations as many people seek out new ways in a down economy to advance their careers.

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Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.



  1. Joe Loomer

    March 23, 2010 at 6:39 am

    Lani – you won’t recognize my designation, but it’s helped me more than anything else. CPO – Chief Petty Officer – USN – United States Navy – Ret. – Retired. The layman doesn’t care or know what your designations mean. The training is certainly worthwhile in some instances, but none has gotten me the instant validation the “USN Ret.” gets me.

    Navy Chief (Retired), Navy Pride

  2. Matthew Rathbun

    March 23, 2010 at 7:02 am

    I’ve often heard agents, who typically haven’t bothered to obtain any additional training, rant against designations. Typically they state that the consumer doesn’t know what they mean. I somewhat agree that they don’t know the meaning, but I have several instances where folks contacted me through the designation sites.

    Two things typically occur that get business from designations. The consumer has worked with an agent in the past who had a designation and educated the consumer, so that now they are looking for someone who also has that level of training as the agent they worked for in another area. Secondly, a consumer has researched an agent online and the agent described what their extra training was and it compelled the consumer to call them.

    Thats the consumer side… On the agent side, I have received countless referrals (including just last week) from agents looking for another agent online and was looking specifically for someone with training similar to their own.

    Personally I have benefited from some of my designations and others weren’t worth the money at all.

    GRI is a fantastic program when delivered with the right instructor. It is all the stuff we should have been taught in pre-licensing plus some. ABR is also another good program…

    (ABR and GRI are commonly the most obtained designations)

    Admittedly some stink and aren’t worth the money at all ::cough e-pro cough::

  3. Matthew Rathbun

    March 23, 2010 at 7:05 am

    …Oh BTW… As far as “veteran agents go” I guess I need a definition. Let’s go with over 10 years of experience. I’ve found those agents to be against pretty much everything – especially technology. People are going to be against stuff, that’s the way it is…

  4. Paula Henry

    March 23, 2010 at 7:34 am

    I remember the experience of my first year in this business and feeling like I didn’t know enough to adequately represent my clients. All I had to to to get licensed in California was take real estate principals and the test. Within a few months, I took the GRI and the ABR for the knowledge. (As a side note, I think the GRI should be required of any new agent.) I realized I didn’t know what I didn’t know and it was a wake up call for me.

    The next year I took the e-Pro. I know many beleive it is not worth the time and I don’t know if the class has changed at all since I took it, but I ranked it as the designation which has most affected my career. Back then, I did not know anything about online marketing or websites. It was the e-Pro which piqued my interest enough to continue researching the impact of the internet on my business. Whether it is a beneficial course depends on the person.

    Life is full of opportunity for education. It is up to the individual to take the lesson and apply it to their life and business.Same goes for designations. Some will benefit; others will not.

  5. Greg Lyles

    March 24, 2010 at 12:21 pm

    First off, let me say what a terrific resource this blog is! I have been a quiet observer for a long time and have gleaned countless useful ideas from the posts.

    In response to another gentleman’s post, I’m not sure age is the deciding factor about whether an agent embraces technology, certifications or other forms of self-improvement. I think it boils down to an agents’ desire and willingness to improve their knowledge, service and to enhance their “brand”. Years ago, I took the first two classes of the CCIM designation while I was developing apartment communities and shopping centers. I recall the instructor saying that, “After these two courses, you’ll know more than 90% of the agents out there.”. I thought to myself, if that can be accomplished after two courses, we as an industry are in trouble!

    I turn 50 this year, been in the business for 27 years, and have sold close to half a billion in real estate and I am always looking to improve. For example, I am currently revamping my web site to be more customer-centric, implementing new social media programs, always working to improve the quality of my photography, am the only broker in Atlanta who offers interactive tours tied to floor plans, and more.

    Where did I get a lot of these ideas? Right here on Agent Genius! Thanks guys!

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