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Real Estate Egos

It’s unbelievable to think that we placed 3 properties in escrow this week by being obnoxious.  Yes you read right, OBNOXIOUS!  You know those agents that you avoid like the plague because they are difficult and have egos and it seems like showing one of their listings can be similar to an obstacle course?

Well….maybe we can learn something from them.  By following these simple instructions, you may find yourself in route to success!

  • don’t be accessible (by responding quickly to telephone calls you will show weakness)
  • don’t be flexible (cooperation is for wusses)
  • It’s all about you, not them (time to be selfish people!)
  • be difficult (could have thought of another adjective….but this one will do)
  • take your time (make them wait! HA!)
  • don’t communicate (sometimes silence can be your best friend)
  • be arrogant (as if there was a choice)
  • be condescending (this one comes natural to me)
  • be aloof (this will create curiosity)
  • be incompetent (make them ask for information several times before giving in)
  • make them mad (this is always a great strategy to achieve your goals)

Don’t follow mainstream activities and believe that we’re in a real estate market where buyers are supposed to have control and sellers are supposed to show flexibility – stand up for yourself and demand respect! The results will surprise you!

**disclosure:  high degree of sarcasm is evident in this article – please skip this article if you don’t have a sense of humor.  Our disagreeable business practices don’t represent that of agent genius, its sponsors or writers and we reserve the right to like or dislike people without warning, unless of course you bribe me with a mojito.  We like to “keep it real”, we use Real Estate Shows, think Moo Mini Cards totally Rock and have even bought shoes from Zappos (the nerve) **

Ines is all Miami, all the time. A Miami Beach Realtor® with Majestic properties, Ines authors,, and and is always on communication's leading edge. She goes out of her way to engage and be engaged, often using Mojitos to keep the mood light and give everything she does a Miami flavor. You can find her goofing off or instigating trouble at Twitter, Flickr, Facebook or LinkedIn.

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  1. Joe Loomer

    June 1, 2009 at 8:17 am

    Aha – you’ve been selling homes with the old guard here in Augusta, I see!! they also:

    – pretend to have hearing problems

    – develop selective amnesia

    – talk openly about “those people”

    – use the 1974 version of real estate forms

    – refuse to use lockboxes

    – remove your sign if their buyer client shows any interest in your listing

    – develop selective amnesia


    Navy Chief, Navy Pride

  2. Matt Stigliano

    June 1, 2009 at 8:19 am

    Ines – In the interest of making you an even better agent, I’d like to suggest that you only fill out half the offer, I mean who really cares about the details anyway?

  3. Benn Rosales

    June 1, 2009 at 8:49 am


  4. Ines Hegedus-Garcia

    June 1, 2009 at 9:12 am

    Joe – “selective amnesia” is KEY!! how could I forget that one 🙂

    Matt and Benn – cracking up over here

  5. Matt Stigliano

    June 1, 2009 at 9:51 am

    Ines – Sad thing is, it’s from real life experience. Agent of 19 years sent me an offer (on an out of date form I might add) – couldn’t even bother to select checkboxes. Forget the details such as info about earnest money and financing – like I said, just details!), but checkboxes? Of course, my seller laughed hysterically at the offer (in terms of price), but I told him that even if we wanted to accept the offer, we couldn’t – because it wasn’t even a complete offer. Sad when the new guy can call you out on a poorly written offer.

  6. Lani Rosales

    June 1, 2009 at 10:45 am

    @ines, i can’t believe your nerve. how dare you write something like this? and how dare you mention the name of a company that you like? i just can’t believe this… LMAO!!!

    Great article, Ines- this really made my morning!

  7. Ines Hegedus-Garcia

    June 1, 2009 at 10:46 am

    Matt – incomplete offers are part of our business. I cannot remember the last time I received a fully executed and complete offer where I didn’t have to go back to the agent to tell them there were forms/signatures/disclosures missing. It’s more of a shock to get a good one than not.

  8. Matt Stigliano

    June 1, 2009 at 11:08 am

    Ines – It’s so sad that you actually had to make that comment. Filling in an offer might be one of the easiest parts of the job. If you get that wrong, I have to question how you (them…not you) perform the rest of your agent functions.

  9. Ben Goheen

    June 1, 2009 at 11:17 am

    you mentioned Zappos, here we go again…

  10. Ines Hegedus-Garcia

    June 1, 2009 at 11:40 am

    and Ben – if the Zappos guys feel the need to reward me for the mention……I will welcome them with open arms……I do love my shoes! 😀

  11. BawldGuy

    June 1, 2009 at 1:15 pm

    I loved it when one of those @#%$ responded to a question by asking me if the ink on my license was dry yet. I wasn’t aware he had me on his office’s speakerphone.

    Though he apparently didn’t appreciate my response, his staff collectively wet their pants. 🙂

    Keep the sarcasm comin’.

  12. Ines Hegedus-Garcia

    June 1, 2009 at 1:52 pm

    Please tell us what you said Jeff – pretty please?

  13. BawldGuy

    June 1, 2009 at 1:54 pm

    Sorry, no ca do. It was way over the top, and not something I’d normally say. I will tell ya his dad was mentored by my dad, who was taught how to call FSB0’s by listening to me do it when I was just 18. 🙂

  14. Ines Hegedus-Garcia

    June 1, 2009 at 2:33 pm

    😀 I **heart** BawldGuy

  15. Jim Whatley

    June 1, 2009 at 5:16 pm

    You forgot Don’t Do a CMA just put a price that the seller wants.

  16. Brandie Young

    June 1, 2009 at 8:56 pm

    I am fluent in sarcasm … I could have been a Realtor!

  17. Ines Hegedus-Garcia

    June 1, 2009 at 9:08 pm

    Jim …what the seller wants? NO WAY!! it’s what the agent wants! LOL

    Brandie….it’s not too late! (to think that I am also fluent in sarcasm and in 2 languages!)

  18. Matt Stigliano

    June 1, 2009 at 9:56 pm

    Ines – If I remember correctly though, Sarcasm is your first language….correct?

  19. Ines Hegedus-Garcia

    June 1, 2009 at 10:15 pm

    Now that I think about it – it is my first and second language! 🙂

  20. Paula Henry

    June 2, 2009 at 6:55 am

    Brilliant – sarcasm rules!

  21. Ken Montville - The MD Suburbs of DC

    June 2, 2009 at 7:26 am

    What is really sad about this is that it is a) so true and b) so universal.

  22. Joe Loomer

    June 2, 2009 at 8:29 am

    I forgot the be all end all “never sign your name to any contracts – just have your clients sign or ask the other agent to sign your name for you”

  23. Louise Scoggins

    June 2, 2009 at 10:59 am

    omg I am laughing out loud right now!! I also love Joe’s additions about the Old Gaurd in Augusta. I think we have ALL dealt with these agents before…too funny!!

    There needs to be another one in there about NOT USING OR RESPONDING TO EMAIL…

  24. Ines Hegedus-Garcia

    June 2, 2009 at 1:58 pm

    Louise – you know just what buttons to push, don’t you?

  25. Louise Scoggins

    June 2, 2009 at 2:05 pm

    Lol, it’s a fine line to walk, Ines!!!

  26. Mike Galdi

    June 2, 2009 at 4:28 pm

    You must have taken lessons while you were in Phila. Thtas how everyone does it here

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Business Marketing

Bite-sized retail: Macy’s plans to move out of malls

(BUSINESS MARKETING) While Macy’s shares have recently climbed, the department store chain is making a change in regards to big retail shopping malls.



Macy's retail storefront, which may look different as they scale to smaller stores.

I was recently listening to a podcast on Barstool Sports, and was surprised to hear that their presenting sponsor was Macy’s. This struck me as odd considering the demographic for the show is women in their twenties to thirties, and Macy’s typically doesn’t cater to that crowd. Furthermore, department retail stores are becoming a bit antiquated as is.

The sponsorship made more sense once I learned that Macy’s is restructuring their operation, and now allowing their brand to go the way of the ghost. They feel that while malls will remain in operation, only the best (AKA the malls with the most foot traffic) will stand the test of changes in the shopping experience.

As we’ve seen a gigantic rise this year in online shopping, stores like Macy’s and JC Penney are working hard to keep themselves afloat. There is so much changing in brick and mortar retail that major shifts need to be made.

So, what is Macy’s proposing to do?

The upscale department store chain is going to be testing smaller stores in locations outside of major shopping malls. Bloomingdale’s stores will be doing the same. “We continue to believe that the best malls in the country will thrive,” CEO Jeff Gennette told CNBC analysts. “However, we also know that Macy’s and Bloomingdale’s have high potential [off]-mall and in smaller formats.”

While the pandemic assuredly plays a role in this, the need for change came even before the hit in March. Macy’s had announced in February their plans to close 125 stores in the next three years. This is in conjunction with Macy’s expansion of Macy’s Backstage, which offers more affordable options.

Gennette also stated that while those original plans are still in place, Macy’s has been closely monitoring the competition in the event that they need to adjust the store closure timeline. At the end of the second quarter, Macy’s had 771 stores, including Bloomingdale’s and Bluemercury.

Last week, Macy’s shares climbed 3 percent, after the retailer reported a more narrow loss than originally expected, along with stronger sales due to an uptick in their online business. So they’re already doing well in that regard. But will smaller stores be the change they need to survive?

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Business Marketing

Why you must nix MLM experience from your resume

(BUSINESS MARKETING) MLMs prey on people without much choice, but once you try to switch to something more stable, don’t use the MLM as experience.



Discussing including MLM experience on a resume.

MLM experience… Is it worth keeping on your resume?

Are you or someone you know looking for a job after a stint in an MLM? Well, first off, congratulations for pursuing a real job that will provide a steady salary! But I also know that transition can be hard. The job market is already tight and if you don’t have much other work experience on your resume, is it worth trying to leverage your MLM experience?

The short answer? Heck no.

As Ask the Manager puts it, there’s a “strong stigma against [MLMs],” meaning your work experience might very well put a bad taste in the mouth of anyone looking through resumes. And looking past the sketchy products many offer, when nearly half of people in MLMs lose money and another quarter barely break even, it sure doesn’t paint you in a good light to be involved.

(Not to mention, many who do turn a profit only do so by recruiting more people, not actually by selling many products.)

“But I wouldn’t say I worked for an MLM,” you or your friend might say, “I was a small business owner!”

It’s a common selling point for MLMs, that often throw around pseudo-feminist feel good slang like “Boss Babe” or a “Momtrepreneur,” to tell women joining that they’re now business women! Except, as you might have guessed, that’s not actually the case, unless by “Boss Babe” you mean “Babe Who Goes Bankrupt or Tries to Bankrupt Her Friends.”

A more accurate title for the job you did at an MLM would be Sales Rep, because you have no stake in the creation of the product, or setting the prices, or any of the myriad of tasks that a real entrepreneur has to face.

Okay, that doesn’t sound nearly as impressive as “small business owner.” And I know it’s tempting to talk up your experience on a resume, but that can fall apart pretty quickly if you can’t actually speak to actual entrepreneur experience. It makes you look like you don’t know what you’re talking about…which is also not a good look for the job hunt.

That said… Depending on your situation, it might be difficult to leave any potential work experience off your resume. I get it. MLMs often target people who don’t have options for other work opportunities – and it’s possible you’re one of the unlucky ones who doesn’t have much else to put on paper.

In this case, you’ll want to do it carefully. Use the sales representative title (or something similar) and, if you’re like the roughly 50% of people who lose money from MLMs, highlight your soft skills. Did you do cold calls? Tailor events to the people who would be attending? Get creative, just make sure to do it within reason.

It’s not ideal to use your MLM experience on a resume, but sometimes desperate times call for desperate measures. Still, congratulations to you, or anyone you know, who has decided to pursue something that will actually help pay the bills.

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Business Marketing

This smart card manages employee spending with ease

(BUSINESS MARKETING) Clever credit cards make it easier for companies to set spending policies and help alleviate expense problems for both them and their employees.



Spendesk showing off its company credit cards.

Company credit cards are a wonderful solution to managing business expenses. They work almost exactly like debit cards, which we all know how to use, am I right? It is the twenty-first century after all. Simply swipe, dip, or tap, and a transaction is complete.

However, keeping up with invoices and receipts is a nightmare. I know I’ve had my fair share of hunting down wrinkled pieces of paper after organizing work events. Filling out endless expense reports is tedious. Plus, the back and forth communication with the finance team to justify purchases can cause a headache on both ends.

Company credit cards make it easier for companies to keep track of who’s spending money and how much. However, they aren’t able to see final numbers until expense reports are submitted. This makes monitoring spending a challenge. Also, reviewing all the paperwork to reimburse employees is time-consuming.

But Spendesk is here to combat those downsides! This all-in-one corporate expense and spend management service provides a promising alternative to internal management. The French startup “combines spend approvals, company cards, and automated accounting into one refreshingly easy spend management solution.”

Their clever company cards are what companies and employees have all been waiting for! With increasing remote workforces, this new form of payment comes at just the right moment to help companies simplify their expenditures.

These smart cards remove limitations regular company cards have today. Spendesk’s employee debit cards offer companies options to monitor budgets, customize settings, and set specific authorizations. For instance, companies can set predefined budgets and spending category limitations on flights, hotels, restaurants, etc. Then they don’t have to worry about an employee taking advantage of their card by booking a first-class flight or eating at a high-end steakhouse.

All transactions are tracked in real time so finance and accounting can see purchases right as they happen. Increasing visibility is important, especially when your employee is working remotely.

And for employees, this new form of payment is more convenient and easier on the pocket. “These are smart employee company cards with built-in spending policies. Employees can pay for business expenses when they need to without ever having to spend their own money,” the company demonstrated in a company video.

Not having to dip into your checking account is a plus in my book! And for remote employees who just need to make a single purchase, Spendesk has single-use virtual debit cards, too.

Now, that’s a smart card!

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