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Real Estate Egos

It’s unbelievable to think that we placed 3 properties in escrow this week by being obnoxious.  Yes you read right, OBNOXIOUS!  You know those agents that you avoid like the plague because they are difficult and have egos and it seems like showing one of their listings can be similar to an obstacle course?

Well….maybe we can learn something from them.  By following these simple instructions, you may find yourself in route to success!

  • don’t be accessible (by responding quickly to telephone calls you will show weakness)
  • don’t be flexible (cooperation is for wusses)
  • It’s all about you, not them (time to be selfish people!)
  • be difficult (could have thought of another adjective….but this one will do)
  • take your time (make them wait! HA!)
  • don’t communicate (sometimes silence can be your best friend)
  • be arrogant (as if there was a choice)
  • be condescending (this one comes natural to me)
  • be aloof (this will create curiosity)
  • be incompetent (make them ask for information several times before giving in)
  • make them mad (this is always a great strategy to achieve your goals)

Don’t follow mainstream activities and believe that we’re in a real estate market where buyers are supposed to have control and sellers are supposed to show flexibility – stand up for yourself and demand respect! The results will surprise you!

**disclosure:  high degree of sarcasm is evident in this article – please skip this article if you don’t have a sense of humor.  Our disagreeable business practices don’t represent that of agent genius, its sponsors or writers and we reserve the right to like or dislike people without warning, unless of course you bribe me with a mojito.  We like to “keep it real”, we use Real Estate Shows, think Moo Mini Cards totally Rock and have even bought shoes from Zappos (the nerve) **

Ines is all Miami, all the time. A Miami Beach Realtor® with Majestic properties, Ines authors,, and and is always on communication's leading edge. She goes out of her way to engage and be engaged, often using Mojitos to keep the mood light and give everything she does a Miami flavor. You can find her goofing off or instigating trouble at Twitter, Flickr, Facebook or LinkedIn.

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  1. Joe Loomer

    June 1, 2009 at 8:17 am

    Aha – you’ve been selling homes with the old guard here in Augusta, I see!! they also:

    – pretend to have hearing problems

    – develop selective amnesia

    – talk openly about “those people”

    – use the 1974 version of real estate forms

    – refuse to use lockboxes

    – remove your sign if their buyer client shows any interest in your listing

    – develop selective amnesia


    Navy Chief, Navy Pride

  2. Matt Stigliano

    June 1, 2009 at 8:19 am

    Ines – In the interest of making you an even better agent, I’d like to suggest that you only fill out half the offer, I mean who really cares about the details anyway?

  3. Benn Rosales

    June 1, 2009 at 8:49 am


  4. Ines Hegedus-Garcia

    June 1, 2009 at 9:12 am

    Joe – “selective amnesia” is KEY!! how could I forget that one 🙂

    Matt and Benn – cracking up over here

  5. Matt Stigliano

    June 1, 2009 at 9:51 am

    Ines – Sad thing is, it’s from real life experience. Agent of 19 years sent me an offer (on an out of date form I might add) – couldn’t even bother to select checkboxes. Forget the details such as info about earnest money and financing – like I said, just details!), but checkboxes? Of course, my seller laughed hysterically at the offer (in terms of price), but I told him that even if we wanted to accept the offer, we couldn’t – because it wasn’t even a complete offer. Sad when the new guy can call you out on a poorly written offer.

  6. Lani Rosales

    June 1, 2009 at 10:45 am

    @ines, i can’t believe your nerve. how dare you write something like this? and how dare you mention the name of a company that you like? i just can’t believe this… LMAO!!!

    Great article, Ines- this really made my morning!

  7. Ines Hegedus-Garcia

    June 1, 2009 at 10:46 am

    Matt – incomplete offers are part of our business. I cannot remember the last time I received a fully executed and complete offer where I didn’t have to go back to the agent to tell them there were forms/signatures/disclosures missing. It’s more of a shock to get a good one than not.

  8. Matt Stigliano

    June 1, 2009 at 11:08 am

    Ines – It’s so sad that you actually had to make that comment. Filling in an offer might be one of the easiest parts of the job. If you get that wrong, I have to question how you (them…not you) perform the rest of your agent functions.

  9. Ben Goheen

    June 1, 2009 at 11:17 am

    you mentioned Zappos, here we go again…

  10. Ines Hegedus-Garcia

    June 1, 2009 at 11:40 am

    and Ben – if the Zappos guys feel the need to reward me for the mention……I will welcome them with open arms……I do love my shoes! 😀

  11. BawldGuy

    June 1, 2009 at 1:15 pm

    I loved it when one of those @#%$ responded to a question by asking me if the ink on my license was dry yet. I wasn’t aware he had me on his office’s speakerphone.

    Though he apparently didn’t appreciate my response, his staff collectively wet their pants. 🙂

    Keep the sarcasm comin’.

  12. Ines Hegedus-Garcia

    June 1, 2009 at 1:52 pm

    Please tell us what you said Jeff – pretty please?

  13. BawldGuy

    June 1, 2009 at 1:54 pm

    Sorry, no ca do. It was way over the top, and not something I’d normally say. I will tell ya his dad was mentored by my dad, who was taught how to call FSB0’s by listening to me do it when I was just 18. 🙂

  14. Ines Hegedus-Garcia

    June 1, 2009 at 2:33 pm

    😀 I **heart** BawldGuy

  15. Jim Whatley

    June 1, 2009 at 5:16 pm

    You forgot Don’t Do a CMA just put a price that the seller wants.

  16. Brandie Young

    June 1, 2009 at 8:56 pm

    I am fluent in sarcasm … I could have been a Realtor!

  17. Ines Hegedus-Garcia

    June 1, 2009 at 9:08 pm

    Jim …what the seller wants? NO WAY!! it’s what the agent wants! LOL

    Brandie….it’s not too late! (to think that I am also fluent in sarcasm and in 2 languages!)

  18. Matt Stigliano

    June 1, 2009 at 9:56 pm

    Ines – If I remember correctly though, Sarcasm is your first language….correct?

  19. Ines Hegedus-Garcia

    June 1, 2009 at 10:15 pm

    Now that I think about it – it is my first and second language! 🙂

  20. Paula Henry

    June 2, 2009 at 6:55 am

    Brilliant – sarcasm rules!

  21. Ken Montville - The MD Suburbs of DC

    June 2, 2009 at 7:26 am

    What is really sad about this is that it is a) so true and b) so universal.

  22. Joe Loomer

    June 2, 2009 at 8:29 am

    I forgot the be all end all “never sign your name to any contracts – just have your clients sign or ask the other agent to sign your name for you”

  23. Louise Scoggins

    June 2, 2009 at 10:59 am

    omg I am laughing out loud right now!! I also love Joe’s additions about the Old Gaurd in Augusta. I think we have ALL dealt with these agents before…too funny!!

    There needs to be another one in there about NOT USING OR RESPONDING TO EMAIL…

  24. Ines Hegedus-Garcia

    June 2, 2009 at 1:58 pm

    Louise – you know just what buttons to push, don’t you?

  25. Louise Scoggins

    June 2, 2009 at 2:05 pm

    Lol, it’s a fine line to walk, Ines!!!

  26. Mike Galdi

    June 2, 2009 at 4:28 pm

    You must have taken lessons while you were in Phila. Thtas how everyone does it here

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Business Marketing

Is Easy Advocacy the tool your business needs for ad campaign reach?

(BUSINESS MARKETING) Product claims to make employee advocacy easier than ever with a tool that’s designed to enlist employees to share campaign content online.



easy advocacy welcome page

Ever wished you could get all of your employees in on your campaigns, enlisting them all to help make your digital content go “viral”?

No? To be honest, me either – at least not until I learned about a new program called Easy Advocacy, created by a company called Agora Pulse.

Easy Advocacy is a productivity and marketing tool geared towards harnessing the power of larger internal groups (employees) in order to make content sharing (campaigns, social media posts, etc.) as easy as possible. The product is listed on Product Hunt, which is essentially a tech geek’s paradise for new and interesting technology. This week, on February 19th, Easy Advocacy was listed as the #1 product of the day.

The website boasts features like:

• Quick campaign setups
• Making content easier to share
• Knowing the reach of your shares

In addition to making it easier for employers to have their employees share content, the platform also offers basic analytics pertaining to things like number of shares and website visits. Employers can also identify their top advocates through a leaderboard.

Their website’s description of the toolset says that the tool “dispels the hassle of the usual employee advocacy complaints and makes the process of sharing content with employees, who then share on their social channels, easy peasy.”
One way it does this is by emailing your employees the exact instructions and copy the company would like them to share, making it somewhat automated.

Now, while this all seems great, my biggest concern is who their market truly is. Are they going after small teams? Probably not as having a team of only 5 people sharing a campaign would be nearly fruitless – unless you happen to have a major social media influencer under your employment.

If they go after larger companies, like Apple, for example, I can see this tool being helpful. However, it’s a little bit of a double-edged sword. Larger companies typically are beyond the point of needing word-of-mouth campaigns. Let’s use Apple as an example here, too. They’ve been around for years, and according to Statista, 45.3% of smart phone owners in the U.S. go with Apple iPhones. Given this, and the fact that everyone already knows what an iPhone is (unless you live under a rock…), I really can’t see much need for a tool like Easy Advocacy for such a large company.

So, where does that leave the company? Only time will tell. My first bit of advice to the company is that the name definitely needs work. The name “Easy Advocacy” implies that there’s some kind of advocacy happening for employees, when in reality, this platform is meant to help employers. But given my points above, I think they need to think about their model some more and maybe make this tool something that’s more robust that companies of all sizes can use.

Full disclosure, this does not mean it’s not worth trying out. Give it a shot and let us know what you think.

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Business Marketing

The Body Shop’s new policy is first come, first employed

(BUSINESS MARKETING) An issue that has been on a lot of peoples minds recently is fair hiring standards, be from sex, race, or age discrimination to former prisoners.



The body shop hires prisoners

Anyone who has tried to get a job in the last decade can tell you that hiring is getting near dystopian. Everyone has heard jokes about needing 5 years of experience for an entry level job or the combined skillset of 3 positions to get one job. Things have gotten to the point where even some large companies are wondering if maybe hiring (and getting hired) shouldn’t be so complicated?

The Body Shop is making a radical change in the way they hire their retail employees this summer. They will be hiring on a first-come first-serve basis. Employees must meet three criteria to apply, but beyond that it’s open season – or “open hiring” as they are calling it.

1. Must be authorized to work in the U.S.
2. Can lift over 50lbs
3. Can stand for 8 hours

The company will not be performing drug tests or background checks for this “open hiring” round. The goal is to remove some of the barriers to entry for people seeking employment. This move will be hugely beneficial to the formerly incarcerated and people who have minor offenses on their record.

The Body Shop’s U.S. GM, Andrea Blieden, said, “When you give people access to something that they’re struggling to find, they’re very committed to working hard and keeping it.”

This isn’t the first time The Body Shop has tested out this hiring strategy. In December 2019, the company ran a pilot program at their distribution center. According to them, their employee turnover rate dropped from 43% to 16% and productivity improved.

This change could be equally beneficial to both employers and employees. According to, formerly incarcerated people are unemployed at a rate of 27%. To put that in perspective, that is higher than the overall national average during the Great Depression.

When established brands make big moves, people pay attention. If they continue to report success, The Body Shop’s hiring practices could be used as a case study for other businesses looking to shake up their hiring process. Perhaps in a few years, this type of hiring could become more common place among retailers.

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Business Marketing

Stay ahead by decluttering your Instagram accounts with this new feature

(BUSINESS MARKETING) Get a head start on your spring cleaning with Instagram’s newest feature. It may become your favorite way to views others accounts.



instagram accounts

In a plot twist you weren’t expecting this week, Instagram is looking to make your life a little easier. Their newest app update includes a feature that groups accounts you follow into curated lists such as most and least interacted with or earliest followed to latest.

If you’ve ever looked at the number of people you follow on Instagram and wondered, “who the heck are these people?” then this update will make your heart sing. Instagram has been around for 10 years now, so it’s understandable that some of our follower lists have gotten a little out of control. Your friends and interests shift over time and it can be difficult to find time to actively curate your social media accounts.

Working with this new feature is simple. To access it just head on over to your Instagram profile and click “Following.” You should see a couple of categories above the list of accounts you follow. As an added bonus, you can also change the sort feature on your follower list. It can be set to show oldest accounts followed first or latest accounts firsts.

instagram accounts

For entrepreneurs and freelancers who don’t have the luxury of a full social media team (or any team at all) small features like this can be a game changer. If this feature sparks you to finally clean up your Instagram, here are a few questions to ask yourself when you’re trying to decide who to keep and who to unfollow.

Why did you originally follow this account?

Does this account still serve your business interests?

What was your main purpose behind following this account? As a business owner you might follow an account on Instagram for any number of strategic reasons. Perhaps this account is a fellow business owner in your area, but they’ve since closed their doors. Chances are you’ll find more than one of these cases in your least interacted with group.

Were you looking for business advice or inspiration? When you’re just starting out with your business, you might have followed a few accounts that aimed to give advice to new business owners. Well, if you’ve been doing this for a few years, you probably already know the basic advice these types of accounts are pushing. It’s time to move on.

Do you know this account IRL? Maybe your business has moved locations or changed niche in the last few years. You might have made some great connections with fellow business owners back in the day, but you may no longer run in the same circles. If you know the person who runs the account IRL and you still want to stay connected there are two options. You can either go follow them on your personal account or you can continue following, but mute the account so it doesn’t clog up your Instagram feed.

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