Over the past months, we’ve been featuring real estate photographers and introducing quality work to you. We’ve advocated for professional real estate photography on numerous occasions and called upon Association Executives to evaluate their minimum standards for MLS photos… in other words, we’re highly interested in real estate photography as a success mechanism for listings.
What’s the number one rule of selling a listing? Price it correctly. Rule number two is to hire a quality photographer or be a really really good photographer yourself (and we’re not talking about getting a fancy camera and calling yourself a photographer).
Even when quality photographs are taken, it is rare that twilight (aka night or dusk) shots are usually reserved only for the $1M+ market which is a shame. We asked Obeo photographer Katie Mueller about twilight photography. Mueller noted that twilight shots have “a completely different mood than day shots. I always visit my location prior to the shoot, the window for perfect lighting is quite small so I want to go into it with a plan so I don’t miss my opportunity. The key is in long exposures, which allow the camera time to pick up light and details. Shutter speeds can be anywhere between half a second and 30 seconds, so a tripod is necessary.”
Obeo sales manager Kiki Wanshura said, “I do think it is a great way for agents to set themselves apart from what all the other agents are doing. People are so visual and you literally have seconds to impress a potential buyer online or they will simply move on to the next listing.”
Night photography is one great way to make a visual impact that separates your listing from the flood of others on the market. Take a look at some of Mueller’s photos below: