How do I do it?
In my spare time, I teach people how to raise money for non-profit organizations. Running a fundraiser is not an easy task, and takes a lot of planning. I am often successfully multi-tasking and handling multiple events because I plan everything out.
The same thing can be said for your real estate business. How many agents do you know that wing it? They don’t know what they are going to be doing today, let alone next week, next month or next year. Some agents are lucky to be successful by rolling with the punches, but I think it is rare (or lucky).
These are the steps that I teach to people trying to implement non-profit fundraisers and projects:
- Establish the project goal
- Prepare a written project plan
- Develop a written timeline
- Create a budget
- Implement the project plan
- Provide a written summary and of the project
How can you accomplish goals you haven’t set?
While flexibility is important in our business, so is having a plan, reviewing the plan and changing it up as needed. How can you accomplish your goals if you haven’t set them? How do you know if you are spending too much money if you don’t have a budget? How do you know if you should continue to run that ad, spend time blogging, keep up those mailings, etc. if you don’t analyze what you did and how it works? It is also hard to analyze results if you don’t know what you did along the way.
Let our advance worrying become advance thinking and planning- Winston Churchill
I know that I have gotten lax this year following my project plan for my real estate business. Even more importantly, I haven’t updated my project plan in the last couple of months.
I have found that my most successful projects are those that I plan out in advance, review progress weekly, and change as needed. Having mini-project plans within your Master Plan is also helpful.
Deliver your project plan to your clients
I create a written project plan and goals for every listing that I take. My clients love getting my detailed plan and timeline. This plan is often what makes them sign the listing with me. My clients know that I have thought through the process and are taking into account all the little details that most agents they interview haven’t even thought of. They know exactly what to expect along the way, what I am doing, and what I expect them to be doing as well. I actually assign my clients tasks in the project plan, which includes pre-listing preparation through closing. Selling a home is a team effort -what better way to make your clients part of the team then to include them in the project plan?
Once you create your first project plan, the subsequent ones are a lot easier.
Like a chicken with it’s head cut off…
Most agents are constantly worrying about where they will get their business from. You get super busy in your practice, run around like a maniac, and suddenly everything closes. What do you do next? Where is the next deal going to come from? I had a great year this year, but what if….
It is never to late to create a plan.
All you need is the plan, the road map, and the courage to press on to your destination- Earl Nightingale