Automate and recycle social media posts with Edgar

Streamlining your social media efforts

Social media is a complicated, albeit necessary, part of marketing. However as social media rules change, updates are seen by fewer and fewer people, so social media marketers are forced to update more frequently in an effort to stay engaged with their audiences. This results in social marketing becoming a burden, as well as a nuisance to some of the very audience members you are trying to reach. Now there is another solution: meet Edgar.

Edgar is a social media scheduling tool, but instead of publishing your updates just once and discarding them; they are cataloged in a limitless library that you build over time. All of your updates are sorted into categories that you create and published on a schedule that you choose, so Edgar publishes what you want, when you want it: no more manual scheduling.

Getting started with Edgar is a three-step process which you can customize further, later. First, connect your social media: Facebook, Twitter, and LinkedIn, then write a social media update and upload it to Edgar. Edgar will then categorize it for your library. Second, Edgar will post your update according to your category-based schedule.

Edgar gives you several categories to start with: promotional, tips, inspirational/funny, blog posts, use once, and questions; but you can create your own limitless categories, to make your experience with Edgar even better. Third, updates will be stored in your library. When every other update in that category has been posted, Edgar will post this one again, so it can be seen by a lovely new audience while you carry on worry-free. If you do not want to repeat a message, simply use the “use once” category and Edgar will only use it one time.

Finally achieving consistent results

By using Edgar’s system of categorizing status updates, it allows you to post what you want, when you want, making it easier to increase engagement and achieve consistent results. You can ask questions at peak times, promote yourself when you will get the most shares, and generally optimize your time. Edgar displays a queue of every upcoming post for the next two weeks, so you can see which updates are scheduled for what times. He also gives you the power to shuffle, delete, or otherwise rearrange them if you wish. Edgar works right from your browse and is compatible with Safari, Chrome, and Firefox.

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Once you are signed in, Edgar will walk you through the features. A more advanced tutorial can be found here, or watch the instructional video here. If you are tired of constantly constructing new social media messages to push content and engage users, Edgar could be a good solution to reach your audience at optimal times.