Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

The blurring lines between professional, personal social media use

(Social Media) The line between personal and professional social media use is blurring at a more rapid pace than ever, so how exactly should professionals act in 2014 versus 2008?

social media

The unseen social media shift

Although many social media experts are touting that it is critical to be human online, and that brands should have a human face, many people are still confused about how to act in the era where many environments are becoming more relaxed online, and social media is changing before our eyes. Should you have separate accounts for personal and professional use? Should you be your real self online, or the version you think others would want to connect with?

bar

Should all businesses keep it work-centric while tweeting as their company name, and take their tie off for their personal account? Aren’t we all supposed to be transparent and human? How are professionals supposed to act online, and why isn’t it the same as just a few short years ago?

So, we asked the expert

To answer these questions and discover how exactly we got here, AGBeat Chief Operating Officer, Lani Rosales sat down with Benson Hendrix, Adjunct Professor at the University of New Mexico. His experience and expertise on the topic pre-dates social media, and his insight is helpful for businesses of all size.

Watch the video above to learn the history behind the blurring of the lines between personal and professional social media use, and discover what you can actually do to make sure that you are doing the right thing for your business while also staying in line with how the social media shift is trending. (Tip: If you’re in a rush, watch the last three minutes, bookmark, and come back to it.)

Advertisement. Scroll to continue reading.

To view more #GeniusLive videos on topics ranging from bootstrapping to Facebooking, check out AGBeat Interactive where you can sign up for event alerts and dig deeper into today’s most pressing topics.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

2 Comments

Leave a Reply

Your email address will not be published.

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Social Media

Social media censorship has been a hot topic across the board, but now the federal court upholds free speech rights in TX by law.

Tech News

Creeping, stalking, checking...whatever you call it, we all do it. Here's how to look at a LinkedIn profile privately.

Social Media

(SOCIAL MEDIA) Social media has evolved from being only community-oriented to career-oriented. See how users are getting jobs by being creative.

Business News

Maybe this won't come as a surprise, but the statistics sure are telling- having depression and social media usage are linked.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.