Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

Social media sites being banned on company computers

With more and more employers focusing on boosting the productivity of their employees, it is not surprising that more and more social networking sites are banned. What does this mean for your business?

social media

social media

Social media sites banned on company computers

According to Statista, one in five American employees are not allowed to access Facebook and one in six are not allowed to access Twitter, due to restrictions established by their employer. This means that many people cannot check Facebook, as well as many other social media sites, until they arrive home. With more and more employers focusing on productivity, the rise of social networking sites placed the banned list is rising.

It could be argued that employees should only do personal activities on their personal time, not company time. However, the personal and professional worlds have become more interlaced than ever before. With the addition of smartphones, tablets, and other mobile devices, employees are working outside of the office environment, doing work on their own time in nearly every industry. As a result, work becomes mixed with personal time and the lines become blurred.

What does this mean for your business?

These restrictions mean that many people are unable to access your content while in the work environment (read: while you tweet in the afternoon, many aren’t seeing it). This isn’t to say you shouldn’t use social media during the day, because most people do have access to your updates at all times, but these restrictions mean employees are turning to their mobile devices, even on work time.

Because the role of mobile devices is increasing in all parts of our lives, there are two trends to note:

Advertisement. Scroll to continue reading.
  1. When you’re talking to a certain portion of your audience online, their time may be short since they’re peeking at social networks while at work, sometimes on their phone under their desk. When updating social networks during work hours, remember many people are turning to mobile devices, so keep updates brief and calls to action simple.
  2. As more people sneak their mobile devices into work, your website better be viewable on a mobile device, or you’re missing out on the opportunity to connect, even if your site isn’t being banned by the company servers – when banned from Facebook, they’re reading your statuses in secret and clicking through on a smartphone. “Get mobile” is old news, but this is yet another reason it is relevant.

When you are demanding an audience for your brand, you are often doing so on someone’s personal time; making it prudent that you adjust your marketing tone and advertising model accordingly. If you are advertising photography, you might want to ensure that your marketing message is family friendly (less cut and dry, and more family-centric), because the potential client will most likely be viewing in their home. And the more you cater towards their personal life, the more likely you are to gain business without offending them, or infringing on their personal social media time.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

1 Comment

Leave a Reply

Your email address will not be published.

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Business Marketing

Netflix has been a roll recently, but these changes are bringing higher ad prices for advertisers, and they aren't too keen on the changes.

Social Media

Social media censorship has been a hot topic across the board, but now the federal court upholds free speech rights in TX by law.

Business Marketing

Marketers, we know it would be easier for your data analytics to be gathered in one place. Well boy, we have a tool for...

Business Marketing

Men are hard enough to buy gifts for, but the male audience can also be hard to target in marketing. Here's our best tips...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.