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Facebook, Pinterest, Google+, Twitter image size cheat sheet

Have you ever opened a social network and seen a profile out of kilter with improperly sized images? Don’t be that brand, here is your cheat sheet for social media profile images!

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social media cheat sheet

social media cheat sheet

Getting your image sizes right

With all of the rapid changes in social media, it can be tough to keep up with what you as a user, particularly a brand, are supposed to keep up with. Facebook released the new timeline features and changed all of the dimensions required of profile pictures, while introducing cover photos. Pinterest users do not always know the image sizes allowed, and Google+ has updated the dimensions of their own cover photos, and allowed users to upload animated gifs. On top of all of that, you have Twitter which has also had changes to its design in recent months.

We introduced you to a template for Facebook profile pictures and custom cover photos, as new updates left the old templates defunct, but what about the other social networks?

Below is a list of all of the required image sizes across the networks, courtesy of Luna Metrics. If typed lists are not your jam, check out the infographic below, giving a visual that outlines all of the required social media profile picture requirements – think of it as a cheat sheet!

Facebook Image Sizes

  • Cover Photo: 851 x 315 pixels
  • Profile Picture: 160 x 160 pixes (must be uploaded sized at least 180 x 180 pixels)
  • Distance between left boundary and profile picture: 23 pixels
  • Distance between top boundary and profile picture: 210 pixels
  • Profile Picture border size: 5 pixels
  • App Preview Image: 111 x 74 pixels
  • Distance between App preview images: 8 pixels
  • Total length of adjustable app preview images, with gaps: 349 pixels
  • Shared Image size on Timeline: 403 x 403 pixels
  • Up to 960 x 720 pixels in lightbox, can be uploaded up to 2048 pixels
  • Status Update: 63,206 characters
  • Link Preview: 90 x 90 pixels
  • Both Title Tag and Meta Description can be edited by clicking on the preview text
  • Highlighted Post/Milestone: 843 x 403 pixels
  • Profile Picture In Stream: 50 x 50 pixels
  • Shared Image In Stream: 398 x 298 pixels
  • Profile Picture on Facebook Sponsored Story Ads: 32 x 32 pixels
  • Sponsored Story Body Copy: 90 Characters
  • Sponsored Story Image Size: 194 x 139 pixels
  • Album Image Preview type 1: 129 x 129 pixels (can show either 6 or 9 photos at this size)
  • Album Image Preview type 2: 398 x 264 pixels (three 129 x 129 pixel boxes underneath)
  • Album Image Sizing type 3: 196 x 196 pixels (two preview images)
  • Facebook Ad Image Size: 100 x 72 pixels
  • Facebook Ad Title Copy: 25 characters
  • Facebook Ad Body Copy: 90 characters
  • Shared YouTube Video Preview: 130 x 73 pixels
  • Shared Facebook Video preview: 398 x 223 pixels

Twitter Image Sizes

  • Profile Picture: 128 x 128 pixels
  • Brand Banner: 835 x 90 pixels (only available to select Twitter partners)
  • Tweet Length: 140 Characters

Background Sizing (visible space between left side and content):

  • 90% see 71 pixels
  • 65% see 199 pixels
  • 40% see 242 pixels
  • 20% see 279 pixes

Google+ Image Sizes

  • Cover Photo: 940 x 180 pixels (can be animated using a .gif)
  • Profile Picture: 250 x 250 pixels
  • Profile Picture border size: 5 pixels
  • Ribbon Photo: 5 x 110 pixels each (can be animated using .gifs)
  • Profile Picture In Stream: 48 x 48 pixels
  • Shared Images: 497 x 373 pixels (up to 2048 pixels in lightbox)
  • Post length: 100,000+ characters (Cannot edit link Title Tags or Meta Descriptions)

Pinterest Image Sizes

  • Profile Picture: 49 x49 pixels
  • Resized from 160 x 160 pixel profile picture
  • Pinned Images: 600 x Infinite pixels
  • Pin Description Length: 500 Characters (can include hyperlinks)

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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11 Comments

11 Comments

  1. skynnard

    July 4, 2012 at 1:51 pm

    TY, very handy! RT @AgentGenius CHEAT SHEET for social media image sizes (like profile pics, etc.) – super useful: https://t.co/1Zm1i43i

  2. ChrisShouse

    July 4, 2012 at 1:59 pm

    Very cool Lani thank you

  3. kpnashville

    July 4, 2012 at 2:41 pm

    @AgentSteph Great resource to have on the shelf. Thanks for the share.

  4. Allison Peacock

    July 4, 2012 at 3:50 pm

    GOOD stuff, @Laniar!! RT @AgentGenius CHEAT SHEET for social media image sizes (like profile pics, etc.) – super useful: https://t.co/1Zm1i43i

  5. J Philip Faranda

    July 4, 2012 at 10:59 pm

    GRAZI bella

  6. AGBeat

    July 4, 2012 at 11:25 pm

    @abodograph thanks!

  7. AGBeat

    July 6, 2012 at 9:11 pm

    @axdcom you’re welcome!

  8. wellstyled

    August 13, 2012 at 12:51 pm

    @anabalp thanks for sharing!

  9. PricedHost

    August 19, 2012 at 3:53 am

    Important article social media marketers and promoters.

    • PricedHost

      August 19, 2012 at 3:53 am

      *for

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Social Media

Instagram makes IGTV videos more accessible with automatic closed captions

(SOCIAL MEDIA) This new feature for Instagram opens avenues for viewers who don’t or can’t use audio on IGTV videos, creating more accessibility for all.

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Instagram live being recorded will now feature auto captions.

In an effort to expand accessibility efforts, IGTV videos on Instagram will now include an auto captions option. While its parent company, Facebook, has included auto captions on uploaded videos since 2017, this new-for-Instagram feature is expected to widen audience viewership and increase potential viewing by those who prefer watching sans-audio.

In a statement by Facebook, the company states: “While there is no shortage of information, not everyone can access it. It needs to be available to the hundreds of millions of people in the world who are deaf or hard of hearing. According to the World Health Organization, over 5% of the world’s population – or 466 million people – have disabling hearing loss, and that is projected to increase to over 900 million by 2050.”

Current events have made the need for auto captions even more critical for inclusion. “The rapid spread of the COVID-19 pandemic caused a spike in both the supply and demand of public health information. Several local and state governments, that were accustomed to holding live press conferences but didn’t have the resources, staff or technology to record, stream, and caption their live events, turned to Facebook Live. Several governments also discovered that video captioning was not just a nice-to-have, but imperative, especially in the absence of available sign language interpreters,” states the company.

Currently, Facebook provides auto captions for videos in 16 languages and has announced that Instagram’s IGTV will have access to the same features. The caption accuracy is determined by the video’s audio quality, although AI technology is constantly improving in both precision and speed.

Additionally, branded content ads are likely to see an increase in consumer interaction. Recently published data by Facebook shows ads visually designed for watching with the sound off have 48% more relevance to viewers and a 42% higher purchase intent. As auto captions normalize across social media, users can expect ad content to utilize this feature to the fullest.

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Social Media

New tool organizes your Reddit feed (and makes it actually usable)

(Social Media) Reddit’s UI hasn’t always been super intuitive. ‘Deck for Reddit’ organizes your feed into themed columns, making it way more user-friendly.

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Deck for Reddit on display on laptop on desk.

Love it or hate it, the mass collection of forums on Reddit have some form of content for everyone. The simple UX design places content straight down the middle of the screen and the infinite scrolling feature allows you to view a limitless amount of content from cute puppy images to cringe-worthy videos. However, its simplicity isn’t very practical, and is something that I think should be voted down.

Yes, Reddit has come a long way from its previous text-heavy form, but there is still a lot to improve on. Charles Yang, a frustrated Reddit user, has created a web app that could change all that: Deck for Reddit, a desktop optimized, alternative way to browse your favorite forums.

“I built it to show as much content as possible at a glance, while respecting your screen real-estate,” writes Yang.

Currently, the web app is in open beta. With a very similar experience to Tweetdeck, this Reddit tool seems to hold some promise.

On the far left side of the website, there is a list of icons with all the subreddits you’ve subscribed to. Clicking on an icon will take you directly to that subreddit column. This is very convenient for users with a bunch of subscriptions. Additionally, by making several subreddits visible on the screen all at once, Yang succeeds in his goal of taking advantage of the vast empty white space that Reddit failed to use.

From this display, you can click on a post, and it instantly expands to show all the comments. Hit the back button, and the post collapses. Now, you are back to seeing all the posts related to that subreddit. And at the top of each subreddit, you can easily sort the content by what’s new, popular, and trendy. Engagement has never felt easier.

Along with everything else, this extension also adds another great feature in setting customizations. The theme can be switched from light to dark mode. Fonts, text size, and even the shape of the subreddit icons can all be adjusted. Preferences can be changed to hide viewed submissions and reduce animation motion. And if you’re slacking off at work or want to chill, you can set it to hide NSFW content.

Overall, Deck for Reddit makes the user experience smooth sailing, and it truly makes Reddit the “front page of the internet.”

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Social Media

Instagram now lets you create and share fundraisers

(SOCIAL MEDIA) If you’ve been wanting to start a fundraiser for something you care about, Instagram’s new feature lets you do just that. Go check it out!

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Instagram Fundraiser

Instagram announced last week that it has launched a test for a Personal Fundraiser tool on its platform. The feature will allow users to start their own fundraiser if it complies with guidelines or choose an existing cause to support. The launch began in some US, UK, and Ireland markets and is available on Android and iOS.

In its announcement, the company confirmed that since January, more than $100 million has been raised for COVID-19 across Facebook and Instagram (also owned by Facebook), citing that donations on Instagram have doubled in the US in the past 30 days. The announcement said, “from people raising money to buy medical equipment for Black Lives Matter protesters, rebuilding Black-owned small businesses affected by COVID-19 and funding educational resources related to racial justice, people are eager to mobilize around causes they care about.”

Personal Fundraisers are short-term and meant to serve time-sensitive causes, with the initial duration lasting 30 days with the option to extend for an additional 30 days. Users must be 18 to create a fundraiser and have a designated bank account in which funds can be deposited. Donations will be processed through Facebook Pay, which also powers Instagram’s new shopping features. The platform covers fees for non-profits, but not for Personal Fundraisers. Donors can choose to keep their information hidden from the public, but organizers will be able to see user names and donation amounts.

To start a Personal Fundraiser, users with access to the feature can tap “Edit Profile”, “Add Fundraiser”, followed by “Raise Money”. They can then choose a photo, select the fundraiser category, and write out a story to encourage donations. When approved, users will be able to raise funds.

Instagram says it will expand the number of users who have access to this feature in the months ahead, as well as give users access to share fundraisers both in their Feed and within Stories. Fundraising features already offered by the company include Donation Stickers for Stories and a Live Donations feature for live streams.

This feature is similar to the fundraising feature already available on Facebook, Instagram’s parent company.

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