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How To Twitter

Lani wrote an excellent post about twitter, an easy to understand how to. If you are unfamiliar with Twitter, read her post first.

Also see Lani’s “Twitter Tools” post with some specifics on how to use Twitter.

After people sign up and start using twitter, they start to ask what it is good for, I know I did. Twitter is a great way to network with others in the real estate industry and to learn from them but there is so much more to twitter. This post just scratches the surface, and is about some of my favorite ways of using twitter.

But Have You Tried…

Have you ever tried getting local? Check out Twitter local. Put in your location and find people in your area who use twitter. You can set it up to find tweets coming from a mile away, up to 20 miles away. The tweets are interesting, and it is a great way to meet people in your own town. I installed the twitter local adobe air application found on the twitter local site and now have it on my desk top. Now I get local news as it happens.

Speaking of adobe air, The Twirl application is a great way to use twitter. It is much easier to use than the twitter web site. I can click on a face when I want to reply to a tweet and don’t have to type in the “@” of the “d”. I highly recommend it. All the twitter functions work with the click of a button and the ability to generate a tiny URL is built in. There are other applications and web sites but I like Twirl better than any of the others that I have tried.

But There’s More…

Have you ever seen Twitter Vision? I watched the primaries on it last November. There is a map of the world and tweets pop up on the map. I saw the tweets as the polls closed and read peoples thoughts on the election and who they voted for. I learned early on that voter turn out was high as people discussed how long the lines were. A real time picture of what people are talking about. Honestly I can watch it for hours. Also see Flickr vision, a related product that shows flickr photos from all over the world as they are uploaded.

Twitter is text messaging and a mobile phone will send and recieve the tweets via SMS. For most, it is not an attractive option for keeping up with a few hundred friends and so we use programs for our phones or PDA’s to make it easier.

I am an old fashioned kind of gal and still use a blackberry. I love the thing and will give it up one day when it is pried from my cold dead hands. I wore out the first one, and so I bought the pearl about 18 months ago. I may upgrade next year to the curve, but I digress. If you use a blackberry try TwitterBerry. It was a lousy application when it first came out but I have to say the latest version really wows me. It is now so much easier for me to track the people I follow when I am away from my office, which is much of the time. Check Google for applications for phones and PDA’s, and let us all know if you find one that wows you.

One of My Favorites

One of my favorite sites is Summize. I can pick a topic, tag, hash tag, keyword or phrase and read what people are saying about it. I great way to learn more on a variety of topics.

I have also been using BrightKite, it is a kind of network with in a network. I am able to find other twitter users in my vacinity. I update my location and it shows up on twitter, when I upload a photo to bright kite it also goes out onto twitter. It has a bit more going on that twitpic which also allows me to upload photos from my phone and they they show up as “tweets” with links on twitter. TwitPic has a map just like twitter vision but it only shows photos.

And Many More

There are many more twitter related applications. The tools I mention are the ones that I use. Today I am looking for commentary on a local issue so I am using both twitter local and summize to get information. I am reading tweets, following links, and commenting on blog posts.

For those who have a little time this weekend, explore some of the sites I have mentioned and search for more twitter related products and services.

What are some of your favorite ways to use twitter?

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8 Comments

8 Comments

  1. Bill Lublin

    June 14, 2008 at 10:19 am

    Thank you – I feel lke I have only skimmed the surface of twitter, and the applications you mention are really handy – I used the local piece of brightkite, but I didn;t realize that Twitter had that same functionality.

    I’m googling to see if there is a twitterberry clone for the TREO (its a long story – I almost went over to the blackberry but there is a single application that I use that they don’t have so I’m staying with the TREO) ;-(

    Anyway great post – And Happy Birthday to Daisy 🙂

  2. Lani Anglin-Rosales

    June 14, 2008 at 11:10 am

    Teresa, Twitter has become my favorite tool. The great thing about social media marketing is that you can give all the “secrets” in the world away and not damage your own edge because social media is based on each individual’s personality meshing with others’ personalities- there’s room for everyone. I enjoy Twitter, but if it didn’t benefit our business, there’s a massive chance I wouldn’t even have a Twitter account, I just don’t have the time… I know that’s contrary to others’ Twitter use, but that’s just my own personal take.

    I use TwitLocal, I use twhirl, I have direct messages going to my cell phone, and we do lots and lots of offline meetups of fellow local Twits. I haven’t quite dug brightkite yet though… but it is on my mind! I use Twitter to disseminate AND collect information; it’s waaaaay faster than the RSS feeder 🙂

  3. Chris Griffith

    June 14, 2008 at 11:15 am

    Skimmed the surface, Bill? You showed up and immediately renamed me!

  4. Charles Woodall

    June 14, 2008 at 12:29 pm

    So is using a Blackberry really old fashioned? Crap…I just got one 🙂

  5. Paula Henry

    June 14, 2008 at 9:19 pm

    Teresa –

    I have used some of the applications for Twitter. I do use it to send out my blog posts and twit sometimes. All the new technology makes my head spin and the time it takes is well….lots for now.

    I do use twitter to find local people though – we have a group here of small business owners, Smaller Indiana, which has a group for those who twitter. I don’t think Twitter is going away – so I might as well learn it and utilize it. Thanks for the links

  6. Vicki Moore

    June 17, 2008 at 8:51 pm

    Charles – I’m with you!

    Shhh. Don’t tell anyone but I haven’t heard of any of these sites.

  7. Ravi Shah

    June 20, 2008 at 11:48 am

    Thanks for turning me onto TwitterBerry – I’ve been using the mobile version of Twitter in my browser but it wasn’t very user friendly. I just downloaded twitterberry and it’s a much better experience

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Social Media

*New* TikTok Insights launch: Content creators finally get audience analytics

(SOCIAL MEDIA) The popular short-form app, TikTok, finally launches the anticipated Insights feature, where content creators can view target audience data.

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Two girls filming on TikTok.

Marketers searching for the zeitgeist which means TikTok scrollers pause to watch their content and then click through to buy a product have a new tool to help make that happen.

  • TikTok Insights offers marketers bite-size bits of user demographic information that will help build content that leads to sales.
  • With TikTok Insights you can learn more about your audience’s behavior, their interests, and their general sentiment toward brands.
  • TikTok Insights is free to use. Marketers can find TikTok user demographics by using filters to determine what they’re looking for.

The demographic info can be age-focused, focused on specific types of marketing, or even as specific as holiday or event marketing.

This is a step in the direction marketers have been asking for as they create content for the TikTok platform; however, creators looking for detailed analytics like they get from meta need to wait. Insights doesn’t offer that for now.

Like TikTok says in its own analytic information,

“While analytics are helpful in understanding the performance of your videos, you don’t need to create future videos based primarily around them. It’s best to consider the bigger picture, lean lightly on analytics, and use them as a source for insight rather than strategy.”

Marketers trying to key into reaching TikTok’s billion users worldwide are left, right now, searching for the magic that leads to consumers making the jump from the platform to using their purchasing power.

For marketers that means keeping things creative and collaborative, two key factors in TikTok’s success. And that success is huge. Users spend an average of 52 minutes on the platform when they log in and a staggering 90% of users say they log on every day.

TikTok Insights will help marketers find ways to connect, but the content TikTok is looking for is authentic.

And while entrepreneurs can bid for advertising like other social media platforms, they need to remember when planning that spend, that most TikTok marketing success stories are more accidental than planned. Have fun with that knowledge. Instead of pressure to create the perfect plan, TikTok Insights allows marketers to keep it creative and to find a way to tie it into what they enjoy about the platform.

Like all other social media marketing, focus on creating content that stops the consumer from their continual scroll. Make it a challenge and keep it real.

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Social Media

Grindr got busted for selling users’ data locations to advertisers

(SOCIAL MEDIA) User data has been a hot topic in the tech world. It’s often shared haphazardly or not protected, and the app Grindr, follows suit.

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Grindr on phone in man's hands

If you’re like me, you probably get spam calls a lot. Information is no longer private in this day and age; companies will buy and sell whatever information they can get their hands on for a quick buck. Which is annoying, but not necessarily outright dangerous, right?

Wrong.

Grindr has admitted to selling their user’s data, however, they are specifically selling the location of their users without regard for liability concerns. Grindr, a gay hook-up app, is an app where a marginalized community is revealing their location to find a person to connect to. Sure, Grindr claims they have been doing this less and less since 2020, but the issue still remains: they have been selling the location of people who are in a marginalized community – a community that has faced a huge amount of oppression in the past and is still facing it to this day.

Who in their right mind thought this was okay? Grindr initially did so to create “real-time ad exchanges” for their users, to find places super close to their location. Which makes sense, sort of. The root of the issue is that the LGBTQAI+ community is a community at risk. How does Grindr know if all of their users are out? Do they know exactly who they’re selling this information to? How do they know that those who bought the information are going to use it properly?

They don’t have any way of knowing this and they put all of their users at risk by selling their location data. And the data is still commercially available! Historical data could still be obtained and the information was able to be purchased in 2017. Even if somebody stopped using Grindr in, say, 2019, the fact they used Grindr is still out there. And yeah, the data that’s been released has anonymized, Grindr claims, but it’s really easy to reverse that and pin a specific person to a specific location and time.

This is such a huge violation of privacy and it puts people in real, actual danger. It would be so easy for bigots to get that information and use it for something other than ads. It would be so easy for people to out others who aren’t ready to come out. It’s ridiculous and, yeah, Grindr claims they’re doing it less, but the knowledge of what they have done is still out there. There’s still that question of “what if they do it again” and, with how the world is right now, it’s really messed up and problematic.

If somebody is attacked because of the data that Grindr sold, is Grindr complicit in that hate crime, legally or otherwise?

So, moral of the story?

Yeah, selling data can get you a quick buck, but don’t do it.

You have no idea who you’re putting at risk by selling that data and, if people find out you’ve done it, chances are your customers (and employees) will lose trust in you and could potentially leave you to find something else. Don’t risk it!

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Social Media

BeReal: Youngsters are flocking in droves to this Instagram competitor app

(SOCIAL MEDIA) As Instagram loses steam due to its standards of “perfection posting,” users are drawn to a similar app with a different approach, BeReal.

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social media - bereal app

BeReal is one of several “Real” apps exploding in growth with young users who crave real connections with people they know in real life.

According to data.ai, BeReal ranks 4th by downloads in the US, the UK, and France for Q1 2022 to date, behind only Instagram, Snapchat, and Pinterest.

BeReal flies in the face of what social media has become. Instead of curated looks that focus on the beautiful parts of life, BeReal users showcase what they’re doing at the moment and share those real photos with their friends. Their real friends.

It’s real. And real is different for a generation of social media users who have been raised on influencers and filters.

As the app says when you go to its page:

Be Real.

Your Friends

for Real.

Every day at a different time, BeReal users are notified simultaneously to capture and share a Photo in 2 Minutes.

A new and unique way to discover who your friends really are in their daily life.

BeReal app

The app has seen monthly users increase by more than 315% according to Apptopia, which tracks and analyzes app performance.

“Push notifications are sent around the world simultaneously at different times each day,” the company said in a statement. “It’s a secret on how the time is chosen every day, it’s not random.”

The app allows no edits and no filters. They want users to show a “slice of their lives.”

Today’s social media users have seen their lives online inundated with ultra-curated social media. The pandemic led to more time spent online than ever. Social media became a way to escape. Reality was ugly. Social media was funny, pretty, and exciting.

And fake.

Enter BeReal where users are asked to share two moments of real life on a surprise schedule. New apps are fun often because they’re new. However, the huge growth in the use of BeReal by college-aged users points to something more than the new factor.

For the past several years, experts have warned that social media was dangerous to our mental health. The dopamine hits of likes and shares are based on photos and videos filled with second and third takes, lens changes, lighting improvements, and filters. Constant comparisons are the norm. And even though we know the world we present on our social pages isn’t exactly an honest portrayal of life, we can’t help but experience FOMO when we see our friends and followers and those we follow having the times of their lives, buying their new it thing, trying the new perfect product, playing in their Pinterest-worthy decorated spaces we wish we could have.

None of what we see is actually real on our apps. We delete our media that isn’t what we want to portray and try again from a different angle and shoot second and third and forth takes that make us look just a little better.

We spend hours flipping through videos on our For You walls and Instagram stories picked by algorithms that know us better than we know ourselves.

BeReal is the opposite of that. It’s simple, fast, and real. It’s community and fun, but it’s a moment instead of turning into the time-sink of our usual social media that, while fun, is also meant to ultimately sell stuff, including all our data.

It will be interesting to watch BeReal and see if it continues down its promised path and whether the growth continues. People are looking for something. Maybe reality is that answer.

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