Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

How this holiday shopping season will be more social media based

With the holiday season right around the corners, marketing analysts are already beginning to predict what the shopping season will hold.

holiday shopping

holiday shopping

The holiday shopping season is right around the corner

While many are anticipating sales, and staking their claim on the big bargains on Black Friday; marketing analysts are predicting a different kind of shopping environment: one that’s more social media based.

bar
In the past, social commerce hasn’t played too big of a part in the shopping experience outside of spreading the word about sales, coupons, and who’s selling out of what.

Now, analysts expect to see a shift towards social media based shopping.

There are finally enough active users on various social media platforms, as well as, the technology to support social media shopping. They feel Pinterest and Instagram will lend shoppers the best experience, as both platforms are more visually focused. This will allow shoppers to create wishlists and directly connect with brands offering their hot-ticket items.

One in ten plan to buy through social media

According to Market Track, however, only 9% of US Internet users planned to purchase directly from a social network during this shopping season.

Perhaps, some users are not aware you can purchase things natively in social media, and others may be wary of the process: is it secure? Are there steps in place if you do not receive your goods? How long will it take?

Advertisement. Scroll to continue reading.

Half plan to use social in some way this year

Overall, 52% of respondents said they would use social media for holiday shopping in some way, including 36% who planned to look for discounts, 32% who would research gift ideas, and 12% who looked forward to watching product videos.

Majority will use social to research purchases

Interestingly, 74% of users stated they would use social media to research their purchases. Fully 52% of respondents said they would use social media for holiday shopping in some way; including 36% who planned to look for discounts, 32% who would research gift ideas, and 12% who looked forward to watching product videos.

Users seem to know social media can keep them in the loop. So why aren’t more people purchasing from social media? Do you think this holiday shopping season will be different?

#SocialShopping

Advertisement. Scroll to continue reading.

Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

3 Comments

3 Comments

  1. Pingback: 4 Ways to Spread Holiday Cheer on Social Media

  2. Pingback: Holiday Shopping: The Stats

  3. Pingback: Retailers competing to avoid giving holiday discounts - The American Genius

Leave a Reply

Your email address will not be published.

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Social Media

Social media censorship has been a hot topic across the board, but now the federal court upholds free speech rights in TX by law.

Tech News

Creeping, stalking, checking...whatever you call it, we all do it. Here's how to look at a LinkedIn profile privately.

Social Media

(SOCIAL MEDIA) Social media has evolved from being only community-oriented to career-oriented. See how users are getting jobs by being creative.

Business News

Maybe this won't come as a surprise, but the statistics sure are telling- having depression and social media usage are linked.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.