Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

JooJoo, The Virtually HOT Tablet I’d Love to Tell You to Buy

but won’t.


The ‘JooJoo,’ still known as the CrunchPad here AgentGenius is a gorgeously touchable 2.4lb, 12.1 inch finger stroking tablet designed to load just about any operating system that your heart desires. This is an idea that was incubated by Michael Arrington of TechCrunch, allegedly stolen by his partners.  I say allegedly because it’s now all going to be litigated as to whether Michael owns any intellectual rights to his own product, but I can tell you that I’ve watched for and anticipated the launch of this tablet for over a year now via TechCrunch. Why have I waited? Because of the reason the product was developed- it was designed to be a portable tablet for lounging readers at the affordable price of roughly $200 bucks.  Simple, right?

Friday, (the little tablet that couldn’t and now shouldn’t) will launch at a retail price of around $500, virtually $300 more per unit without it’s real name and without Arrington reinstalled behind it.

We suspect the rumors are true that the tech industry will boycott retailers that carry the unit, as well as publishers advertising the unit online through ad placement until litigation has concluded, especially at such an inflated price. My suspicion is that this case will be held up in court for a very long time, unfortunately leaving plenty of room for Apple to sneak in with it’s much anticipated version (which Apple has not yet confirmed, nor denied).

The startup world (TechCrunch audience) is built on ideas and trust, and the possibility that any idea can be stolen in such a blatant, public fashion such as this is unconscionable and punishable, and the industry is looking to Arrington to take a stand.

Advertisement. Scroll to continue reading.

The CrunchPad as seen on TechCrunch is not only beautifully touchable, but now possessed by an awful name and in the custody of alleged kidnappers.

We hope the two sides can come to an agreement before the launch, but that agreement should be nothing less than what was agreed to by the two parties prior to November 30 when the relationship fell apart.

The appeal the CrunchPad has to the real estate space is its simplicity, and ease of use.  Demonstrating properties, documents, maps, and other real estate material with this product was an exciting proposition as app development was sure to take it to new heights.

Advertisement. Scroll to continue reading.

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network. Before AG, he founded one of the first digital media strategy firms in the nation has received the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), and is well known for organizing the digital community through popular offline events. He does not venture into the spotlight often, rather he believes his biggest accomplishments are the talent he recruits and develops, so he gives all credit to those he's empowered.



  1. Matt Heaton

    December 9, 2009 at 1:18 am

    Isn’t it ironic that JooJoo (JuJu) is often used to refer to bad karma or bad luck 😉

    • Benn Rosales

      December 9, 2009 at 1:20 am

      ha I had that on the tip of my tounge, but couldn’t think of it.

  2. Robert Luna

    December 9, 2009 at 11:28 am

    Man what a shame i was really looking forward to the “Crunchpad” and i think Arrington had it right at a $300 price point…$500 joojoo-I’m out, too bad so sad!

  3. Portland Condo Auctions

    December 9, 2009 at 2:53 pm

    I dont care who releases it first, I am going to hang on for a bit. A tablet is one of those devices that it will take them a few revisions to “get it right”, and I am sure that even Apples first one is not going to be the perfect tablet. Apples tablet #2 or #3 generation is when I am going to jump in and scoop one up.


Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.




Social Media

Interview Michael Arrington at TechCrunch sat down with Glenn Kelman, CEO of Redfin over the weekend and discussed both the past and the future...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.