The rise of mobile web
In a year and a half long study of American, European and Japanese mobile web use conducted by Ericsson ConsumerLab, it was discovered that nearly one in three people use smartphone apps before they ever get out of bed in the morning.
Nearly one in five use a social networking app before they get out of bed, one in ten use them while they commute and another one in five use them in bed before they’re off to sleep.
Smartphones changing how we use the web
The study claims that web use has changed since introduction of smartphones and tablets to mainstream consumers. “Prior to the introduction of smartphones, consumers tended to use the internet in “chunks” – they would tend to confine their internet activities to when they had an opportunity to sit in front of a computer. Smartphones allow people to go online the very instant they get the impulse. Internet access is thus becoming more spontaneous and unplanned.”
Interestingly, the device mattered very little to habits regarding app use and tablets are being used similarly to smartphones.
Consumers have come to expect mobile apps to function not only on their smartphones but their tablets, and they expect ease of use in that all apps should be as simple as standard iPhone apps.