Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

New trend in shady infographics: video-ification

Infographics can be alarmingly deceptive and unreliable, so why are they trending? And now they are being turned into YouTube videos, what’s next?

shady infographic practices

shady infographic practices

Shady infographics abound

If you’ve been on the internet for more than five minutes, you’ve probably come across an infographic or two that has taught you a great deal of information, but sometimes, that information is largely unverified and stats are pulled from blogs and news outlets with little to no attribution. Consumers are left to hope the information is accurate, or at least timely, but most of the time, the internet simply hits the embed or share button and goes on blind faith that the information is legitimate.

Last year, we addressed the perils of infographics and why we choose not to use them on our site unless they lend something extraordinary to a story, especially given that bait and switch linking practices of irrelevant companies and blogs.

Why then is there an emerging trend of setting infographic to video and using them on YouTube? The trend is young, but catching on. Perhaps it is because flying the graphics in makes them more visually appealing? It does not however, make them any more reliable. Many infographics tend to be traps. Companies use them to draw people in and lead them to their own products without verifying the information they put out is 100 percent true and accurate, as well as without citing the source from which it came.

This is not to say that there are not some great infographics out there, they just seem to be few and far between lately. Because all businesses want to make their information appealing, informative, and easily accessible and infographics can do this by placing mundane information into a more enjoyable format. However, the majority of current infographics seem to be a bunch of invalidated statistics, crammed together in one space, and presented as facts. Infographics can be used in marketing materials, journalism, and retail quite effectively, so long as they are accurate. Here is a good example of an effective infographic. It is cited, visually appealing, and not trying too hard to draw you in.

Advertisement. Scroll to continue reading.

What makes a good infographic or video?

A good infographic has data that is reliable, verified, and relevant to your overall content theme. It should tell a story, succinctly stating the problem, issue, or message and offer a solution. It also needs to have a consistent and appealing design; a color theme and structure, fonts, and graphics that all mesh well together.

If you keep these things in mind, you can steer clear of misleading infographics and enjoy and create ones that will keep people interested in your business and products.

Below is an example of a quality video (aka not shady) to mark the trend of graphics going to video, and it is notable, as it uses only original research to the company:

[pl_video type=”youtube” id=”yWpV8BCp4Kc”]

Advertisement. Scroll to continue reading.

Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Social Media

TikTok is making a shift to cement the platform as the most attractive spot for sponsored creators ("talent").

Business Marketing

Google and Meta have dominated the US's ad revenue since 2014, but in 2022, that started to fade. Will it continue?

Social Media

(Social Media) Reddit's UI hasn't always been super intuitive. 'Deck for Reddit' organizes your feed into themed columns, making it way more user-friendly.

Business Marketing

Google adds a redesign quietly to its search engine, adding filters that will change what we know about SEO Marketing.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.