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The ideal post length for the most popular social networks #science

There is science behind the ideal post length for Twitter, Facebook, Pinterest, and more – are you on target to earn the highest level of engagement?



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The science of social media

Figuring out the proper word count for the right social media platform content isn’t always done by instinct, not when there are stats to consider. And deciding the ideal length can be time consuming, especially when you take into account the ever-evolving standards, and changing statistics for what readers are expecting: What was acceptable in 2010 is no longer an acceptable standard.

Express Writers offers a detailed look at what works best for each platform, which may help you make the distinction and help you craft the perfect social media post.

Twitter gives you 140 characters, but you only need 100

Although Twitter has the option for you to utilize 140 characters (but not the 10,000 that rumors indicated were coming to a tweet near you), you only need to use around 100 or less.

Tweets with no more than 100 characters are easier for users to consume, and therefore receive 17 percent more engagement than longer tweets. Medium length tweets (between 71-100) are retweeted more often than large (101 characters or more) and small (41-70) tweets.

Contrary to popular belief, Facebook isn’t a long-form content platform

While some see Facebook’s limitless character option as an opportunity to be as loquacious as possible, you may be surprised to know that the preferred character limit for a Facebook post is actually shorter than a tweet.

Specifically, the ideal post is 40 characters or fewer; posts following this word count earn 86 percent more engagement than longer posts. If 40 characters is too short to capture your company’s mission, the second best length is 80 characters or fewer. These particular posts receive 66 percent more engagement than longer posts.

Readability + Accessibility = Google+

As you probably already know, Google+ posts are ranked by headlines and body content length. And because readers only absorb the first and last three words of a headline, the highest ranking Google+ headlines, are 60 characters or fewer and contain no more than six words. The body content should be between 200-440 characters to be effective.

Blogs are the best long-form content platform

Unlike Facebook, blogs are the perfect place to share informative guide-style content in long form. The ideal reading length for blog post is 7 minutes; which translates into roughly 1,600 words.

Longer blogs are more likely to provide higher quality markers for search engines, which ultimately allows them to rank higher. Specifically, blog posts that are longer than 1,500 words receive 68 percent more tweets and 23 percent more Facebook likes than shorter posts.

In fact, most web pages that sit in the top 10 SERP positions contain 2,000 words. Eight word or longer search queries have risen by 34,000 percent which makes long-tail keywords more popular today than before.

Pinterest users prefer short and concise call to actions

Since Pinterest is image heavy, it should be no surprise that fewer words are preferred in posts – 200 characters or less to be exact.

These shorter posts earn more repins, and are even more popular, earning 80 percent more engagement, when they include a call to action. As for the image size, research revealed that pins with 800 pixels or more earn significantly more repins than its smaller counterparts.

Remember the aforementioned tips, but don’t forget these general best practices

Now that you know the ideal length for updates on each social media platform, be sure to keep these other general tips in mind when generating effective content:

  • Make sure you are helpful when delivering content – it can be the perfect length and still lose readers if not helpful.
  • Add visuals to all of your posts; posts with visuals earn 94 percent more views than text only posts, so if you can find a relevant image, video, or infographic, use it!
  • Lastly, engage with your readers after you have gotten the right word count; respond to comments, and post follow ups when possible.

If you are looking to increase engagement, and stay relevant to your target market, follow the above tips before posting your next social media post. Remember, word count is a huge factor, but so is quality!

TL;DR version:



Lauren Flanigan is a Staff Writer at The American Genius, hailing from the windy hills of Cincinnati, with a degree in Marketing from the University of Cincinnati. She has escaped the hills, and currently resides in Atlanta, where you can almost always find her camping at a Starbucks strategizing on how to take over the world.

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  1. Dave Kinkade

    May 1, 2016 at 3:23 pm

    10,000 characters on Twitter? Seems everyone struggles to minimize the message to 140 characters but 10,000 seems like it could tax the entire system. How about a nice, reasonable 250 characters to start?

  2. Pingback: Ideal Lengths for Blog Posts, Tweets, and Other Content | Mabbly

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Social Media

How this influencer gained 26k followers during the pandemic

(SOCIAL MEDIA) Becoming an influencer on social media can seem appealing, but it’s not easy. Check out this influencer’s journey and her rise during the pandemic.



Influencer planning her social media posts.

Meet Carey McDermott – a 28-year-old Boston native – more widely known by her Instagram handle @subjectively_hot. Within a few months, since March, McDermott has accrued a whopping 26k following, and has successfully built her brand around activism, cheeky observations of day-to-day bullshit, and her evident hotness.

“It mostly started as a quarantine project.” Said McDermott, who was furloughed from her job at the start of shelter-in-place. “I had a lot of free time and I wanted to do an Instagram for a while so I thought, ‘I might as well take some pictures of myself.’”

To get started McDermott, used a lot of hashtags relevant to her particular niche to get noticed, and would follow other influencers that used similar hashtags.

“I definitely built a little online community of women, and we all still talk to each other a lot.”

Like many popular influencers, McDermott engages with her audience as much as possible. She is sure to like or reply to positive comments on her pictures, which makes followers feel special and seen, and subsequently more likely to follow and continue following her account. She also relies heavily on some of Instagram’s more interactive features.

When asked why she thinks she has been able to build and retain such a large base in just a few months, McDermott explained: “I think people like my [Instagram] Stories because I do a lot of polls and ask fun questions for people to answer, and then I repost them”.

But it’s not just fun and games for @subjectively_hot – Carey wants to use her account to make some substantial bread.

“I’ve gotten a bunch of products gifted to me in exchange for unpaid ads and I’m hoping to expand that so I can get paid ads and sponsorships. But free products are nice!”

Additionally, McDermott was recently signed with the talent agency the btwn – a monumental achievement which she attributes to her influencer status.

“Having a large Instagram following gave me the confidence to reach out to a modeling brand. After they looked at my Instagram, they signed me without asking for any other pictures.”

To aspiring influencers, McDermott offers this advice:

“Find your niche. Find your brand. Find what makes you unique and be yourself – don’t act like what you think an influencer should act like. People respond to you being authentic and sharing your real life. And definitely find other people in similar niches as you and build connections with them.”

But McDermott also warns against diving too unilaterally into your niche, and stresses the importance of a unique, multi-dimensional online persona.

“[@subjectively_hot] is inherently a plus size account. But a lot of plus size Instagrams are just about being plus size, and are only like, “I’m confident and here’s my body”. I don’t want to post only about body positively all day, I want it to be about me and being hot.”

And you definitely can’t paint this girl in broad strokes. I personally find her online personality hilarious, self-aware, and brutally anti-patriarchal (she explicitly caters to all walks of life minus the straight cis men who, to her dismay, frequent her DMs with unsolicited advice, comments, and pictures). Her meme and TikTok curations are typically some of the silliest, most honest content I see that day and, as her handle suggests, her pictures never fail in their hotness value.

For McDermott, right now is about enjoying her newfound COVID-era celebrityhood. Her next steps for @subjectively_hot include getting paid ads and sponsorships, and figuring out the most effective way to monetize her brand. The recent spike in COVID-19 cases threaten her chances of returning to the place of her former employment in the hospitality industry.

With so many influencers on Instagram and other platforms, some might find it hard to cash in on their internet fame. But with a loyal fanbase addicted to her golden, inspiring personality, I think Carey will do just fine.

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Social Media

This LinkedIn graphic shows you where your profile is lacking

(SOCIAL MEDIA) LinkedIn has the ability to insure your visibility, and this new infographic breaks down where you should put the most effort.




LinkedIn is a must-have in the professional world. However, this social media platform can be incredibly overwhelming as there are a lot of moving pieces.

Luckily, there is a fancy graphic that details everything you need to know to create the perfect LinkedIn profile. Let’s dive in!

As we know, it is important to use your real name and an appropriate headshot. A banner photo that fits your personal brand (e.g. fits the theme of your profession/industry) is a good idea to add.

Adding your location and a detailed list of work-related projects are both underutilized, yet key pieces of information that people will look for. Other key pieces come in the form of recommendations; connections aren’t just about numbers, endorse them and hopefully they will return the favor!

Fill in every and all sections that you can, and re-read for any errors (get a second set of eyes if there’s one available). Use the profile strength meter to get a second option on your profile and find out what sections could use a little more help.

There are some settings you can enable to get the most out of LinkedIn. Turn on “career interests” to let recruiters know that you are open to job offers, turn on “career advice” to participate in an advice platform that helps you connect with other leaders in your field, turn your profile privacy off from private in order to see who is viewing your profile.

The infographic also offers some stats and words to avoid. Let’s start with stats: 65% of employers want to see relevant work experience, 91 percent of employers prefer that candidates have work experience, and 68% of LinkedIn members use the site to reconnect with past colleagues.

Now, let’s talk vocab. The infographic urges users to avoid the following words: specialized, experienced, skilled, leadership, passionate, expert, motivated, creative, strategic, focused.

That was educational, huh? Speaking of education – be sure to list your highest level of academia. People who list their education appear in searches up to 17 times more often than those who do not. And, much like when you applied to college, your past education wasn’t all that you should have included – certificates (and licenses) and volunteer work help set you apart from the rest.

Don’t be afraid to ask your connections, colleagues, etc. for recommendations. And, don’t be afraid to list your accomplishments.

Finally, users with complete profiles are 40 times more likely to receive opportunities through LinkedIn. You’re already using the site, right? Use it to your advantage! Finish your profile by completing the all-star rating checklist: industry and location, skills (minimum of three), profile photo, at least 50 connections, current position (with description), two past positions, and education.

When all of this is complete, continue using LinkedIn on a daily basis. Update your profile when necessary, share content, and keep your name popping up on peoples’ timelines. (And, be sure to check out the rest of Leisure Jobs’ super helpful infographic that details other bits, like how to properly size photos!)

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Social Media

This Twitter tool hopes to fight misinformation, but how effective is it?

(SOCIAL MEDIA) Birdwatch is a new tool from Twitter in the fight against misinformation… in theory. But it could be overkill.



Twitter welcome screen open on large phone with stylus.

Social media has proven to be a blanket breeding ground for misinformation, and Twitter is most certainly not exempt from this rule. While we’ve seen hit-or-miss attempts from the notorious bird app to quell the spread of misinformation, their latest effort seems more streamlined—albeit a little overboard.

Birdwatch is a forthcoming feature from Twitter that will allegedly help users report misleading content. According to The Verge, Twitter has yet to release definitive details about the service. However, from leaked information, Birdwatch will serve the purpose of reporting misinformation, voting on whether or not it is truly misleading, and attaching notes to pertinent tweets.

Such a feature is still months away, so it appears that the upcoming election will take place before Birdwatch is officially rolled out.

There are a lot of positive sides to welcoming community feedback in a retaliation against false information, be it political in nature or otherwise. Fostering a sense of community responsibility, giving community members the option to report at their discretion, and including an option for a detailed response rather than a preset list of problems are all proactive ideas to implement, in theory.

Of course, that theory goes out the window the second you mention Twitter’s name.

The glaring issue with applying a community feedback patch to the rampant issue of misinformation on social media is simple: The misinformation comes from the community. A far cry from Twitter’s fact-checking warnings that appeared on relevant tweets earlier this year, Birdwatch—given what we know now—has every excuse to be more biased than any prior efforts.

Furthermore, the pure existence of misinformation on Twitter often results from the knee-jerk, short response format that tweets take. As such, expecting a lengthy form and vote application to fix the problem seems misguided. Simply reporting a tweet for being inaccurate or fostering harassment is already more of an involved process than most people are likely to partake in, so Birdwatch might be overdoing it.

As always, any effort from Twitter—or any social media company, for that matter—to crack down on the spread of misinformation is largely appreciated. Birdwatch, for all of its potential issues, is certainly a step in the right direction. Let’s just hope it’s an accessible step.

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