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Status Update Killed the Blogging Star?

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landmark

You want it hard and fast

It’s amuses me to see human nature take over good business sense when it comes to social media. Blog post after blog post has been written to help aide the noob in their entry to blogging and social media, yet it seems something newer, shinier, and ultimately faster seems to be taking over- Twitter, Facebook, etc. – the status updater.

It takes time, patience, practice, and perseverance to create a great blog, and it takes equally the same amount of investment to actually gain a following and ultimately a thriving community wrapped around their value proposition- an investment many seem to now be skipping for the ‘status update.’

Life without soul

The problem many will miss in this so-called micro version of the blog is that there is no basis for value of the status updater (the micro-blogger) because they’re fast failing in capturing anything within their own home base (in this case, their blog). In other words, how many posts from others can you share, how many news articles can you share, how many retweets can you post, without documenting or outlining how you feel about those posts- either by comments within those same articles, or within articles you’ve created on your own blog?

Before the status update there was a broad conversation from blog to blog about the medium, there was a blog to blog discussion about the same articles, news stories, and blog posts you’re retweeting today- in those days, your value was landmarked within your very own site- you were actually contributing to the conversation.

The song writer still lives

The sad thing is, the conversation continues without you, thanks for sharing, but in essence, you’re a vitual RSS feed without a position, without a value, without an opinion, without a passion, and in the long run, the original source outlives you- the actual value, the content creator.

I’ve nothing to base my opinion of you on

So here’s a tip about status updating… how about rather than updating as to what you’re reading, you document your own feelings about the subject on your own site and tweet that. In the process, you’ve landmarked your value, contributed to a larger conversation, and you didn’t inject yourself into a conversation you’re attempting to hijack.

This may sound a lot like I’m chastising the status updater when in fact I am actually doing the opposite. I very much appreciate those that share great content, but what I appreciate even more is reading what you think about what you’re sharing- whether that be through well articulated comments that expound, affirm, or disagree on concepts, or through rich and meaningful articles of your own about those same subjects- completing the dialogue, providing real value, and meaningful conversation, unless this is about your 15 minutes of fame…

15 Minutes or a lifetime

So no, ultimately, status updaters kill nothing, you’ll always just be that, a fleeting moment in time (it fades with the timeline), where the content creator will live on in history because they actually took the time to landmark their passion.

Who are you?

What have you landmarked today?

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network for tech and entrepreneurs, proudly celebrating 10 years in publishing, recently ranked as the #5 startup in Austin. Before founding AG, he founded one of the first digital media strategy firms in the nation and also acquired several other firms. His resume prior includes roles at Apple and Kroger Foods, specializing in marketing, communications, and technology integration. He is a recipient of the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), has built partnerships and bridges between tech recruiters and the best tech talent in the industry, and is well known for organizing the digital community through popular monthly networking events. Benn does not venture into the spotlight often, rather believes his biggest accomplishments are the talent he recruits, develops, and gives all credit to those he's empowered.

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9 Comments

9 Comments

  1. Jeffrey Douglass

    June 29, 2009 at 3:11 pm

    Blogging is hard work and takes time and effort to have content that is relevant to your market area. With that said there are plenty of consumers desperate to find some good local real estate content.

    I am in the business for the long haul and like your article states, blogging allows the reader to get to know you and your voice. Nice article!

  2. Chuck G

    June 29, 2009 at 6:24 pm

    To answer your question “Who are you?”, the correct answer should be “Both.”

    When used in conjunction with each other, status updates (Twitter, FB) are an effective way to drive traffic to what matter most in the first place…your blog. There are a variety of plug-ins that make it automatic, so you don’t have to spend one iota of time or effort making this happen.

    But you’re absolutely right — status updating by itself adds very little value. You’re just a middle-man. Another way of looking at the value proposition is this: I have clients who have chosen me because what of what they read on my site. I don’t have one client who came to me because of what they read on Twitter. (But they may have unknowingly found my blog that way…)

  3. Benn Rosales

    June 29, 2009 at 7:01 pm

    Who are you? https://bit.ly/EVBVh

  4. Jeffrey Douglass

    June 29, 2009 at 7:01 pm

    Good point Chuck, I use Twitter to drive traffic to recent posts and also Face Book.

  5. sheilabragg

    June 29, 2009 at 7:12 pm

    Status Update Killed the Blogging Star?: Don\’t be stingy with your thoughts- stop by and comment!
    You want it h.. https://tinyurl.com/nuq3pb

  6. ChrisKarenHighland

    June 29, 2009 at 7:46 pm

    Reading: “Status Update Killed the Blogging Star? | Real Estate Opinion MAG – AgentGenius” (https://twitthis.com/laz5cz)

  7. Matt Stigliano

    June 29, 2009 at 10:43 pm

    Benn – As someone who you know to be opinionated, I have to say you just gave a me a bit of food for thought. Although I’m not a 24 hour a day RT-machine, I do quite often when I see something that I just feel needs to be seen. Now of course, I can’t write an opinion post around each thing I want to share, but perhaps at times, I’m missing my chance to lend a voice to the conversation and bring more attention to the matter at hand.

    Once again, I stop by AgentGenius for a moment and now have a lot to think about. Thanks Benn.

  8. Austin Smith - Goomzee.com

    June 30, 2009 at 12:14 pm

    Thats a great point you raise and I will definately re-tool my tweets to add more value. I’ve been searching for something to flesh out the Twitter experience and I guess all I had to do was change my mindset. Thanks Benn!

  9. Ian Greenleigh

    July 1, 2009 at 7:01 pm

    I’m of the opinion that tweets should not be substantive in and of themselves (how could they be?), but should serve to introduce others to content of some depth. That said, I don’t always practice what I preach. Thanks for this.

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Social Media

*New* TikTok Insights launch: Content creators finally get audience analytics

(SOCIAL MEDIA) The popular short-form app, TikTok, finally launches the anticipated Insights feature, where content creators can view target audience data.

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Two girls filming on TikTok.

Marketers searching for the zeitgeist which means TikTok scrollers pause to watch their content and then click through to buy a product have a new tool to help make that happen.

  • TikTok Insights offers marketers bite-size bits of user demographic information that will help build content that leads to sales.
  • With TikTok Insights you can learn more about your audience’s behavior, their interests, and their general sentiment toward brands.
  • TikTok Insights is free to use. Marketers can find TikTok user demographics by using filters to determine what they’re looking for.

The demographic info can be age-focused, focused on specific types of marketing, or even as specific as holiday or event marketing.

This is a step in the direction marketers have been asking for as they create content for the TikTok platform; however, creators looking for detailed analytics like they get from meta need to wait. Insights doesn’t offer that for now.

Like TikTok says in its own analytic information,

“While analytics are helpful in understanding the performance of your videos, you don’t need to create future videos based primarily around them. It’s best to consider the bigger picture, lean lightly on analytics, and use them as a source for insight rather than strategy.”

Marketers trying to key into reaching TikTok’s billion users worldwide are left, right now, searching for the magic that leads to consumers making the jump from the platform to using their purchasing power.

For marketers that means keeping things creative and collaborative, two key factors in TikTok’s success. And that success is huge. Users spend an average of 52 minutes on the platform when they log in and a staggering 90% of users say they log on every day.

TikTok Insights will help marketers find ways to connect, but the content TikTok is looking for is authentic.

And while entrepreneurs can bid for advertising like other social media platforms, they need to remember when planning that spend, that most TikTok marketing success stories are more accidental than planned. Have fun with that knowledge. Instead of pressure to create the perfect plan, TikTok Insights allows marketers to keep it creative and to find a way to tie it into what they enjoy about the platform.

Like all other social media marketing, focus on creating content that stops the consumer from their continual scroll. Make it a challenge and keep it real.

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Social Media

Grindr got busted for selling users’ data locations to advertisers

(SOCIAL MEDIA) User data has been a hot topic in the tech world. It’s often shared haphazardly or not protected, and the app Grindr, follows suit.

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Grindr on phone in man's hands

If you’re like me, you probably get spam calls a lot. Information is no longer private in this day and age; companies will buy and sell whatever information they can get their hands on for a quick buck. Which is annoying, but not necessarily outright dangerous, right?

Wrong.

Grindr has admitted to selling their user’s data, however, they are specifically selling the location of their users without regard for liability concerns. Grindr, a gay hook-up app, is an app where a marginalized community is revealing their location to find a person to connect to. Sure, Grindr claims they have been doing this less and less since 2020, but the issue still remains: they have been selling the location of people who are in a marginalized community – a community that has faced a huge amount of oppression in the past and is still facing it to this day.

Who in their right mind thought this was okay? Grindr initially did so to create “real-time ad exchanges” for their users, to find places super close to their location. Which makes sense, sort of. The root of the issue is that the LGBTQAI+ community is a community at risk. How does Grindr know if all of their users are out? Do they know exactly who they’re selling this information to? How do they know that those who bought the information are going to use it properly?

They don’t have any way of knowing this and they put all of their users at risk by selling their location data. And the data is still commercially available! Historical data could still be obtained and the information was able to be purchased in 2017. Even if somebody stopped using Grindr in, say, 2019, the fact they used Grindr is still out there. And yeah, the data that’s been released has anonymized, Grindr claims, but it’s really easy to reverse that and pin a specific person to a specific location and time.

This is such a huge violation of privacy and it puts people in real, actual danger. It would be so easy for bigots to get that information and use it for something other than ads. It would be so easy for people to out others who aren’t ready to come out. It’s ridiculous and, yeah, Grindr claims they’re doing it less, but the knowledge of what they have done is still out there. There’s still that question of “what if they do it again” and, with how the world is right now, it’s really messed up and problematic.

If somebody is attacked because of the data that Grindr sold, is Grindr complicit in that hate crime, legally or otherwise?

So, moral of the story?

Yeah, selling data can get you a quick buck, but don’t do it.

You have no idea who you’re putting at risk by selling that data and, if people find out you’ve done it, chances are your customers (and employees) will lose trust in you and could potentially leave you to find something else. Don’t risk it!

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Social Media

BeReal: Youngsters are flocking in droves to this Instagram competitor app

(SOCIAL MEDIA) As Instagram loses steam due to its standards of “perfection posting,” users are drawn to a similar app with a different approach, BeReal.

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social media - bereal app

BeReal is one of several “Real” apps exploding in growth with young users who crave real connections with people they know in real life.

According to data.ai, BeReal ranks 4th by downloads in the US, the UK, and France for Q1 2022 to date, behind only Instagram, Snapchat, and Pinterest.

BeReal flies in the face of what social media has become. Instead of curated looks that focus on the beautiful parts of life, BeReal users showcase what they’re doing at the moment and share those real photos with their friends. Their real friends.

It’s real. And real is different for a generation of social media users who have been raised on influencers and filters.

As the app says when you go to its page:

Be Real.

Your Friends

for Real.

Every day at a different time, BeReal users are notified simultaneously to capture and share a Photo in 2 Minutes.

A new and unique way to discover who your friends really are in their daily life.

BeReal app

The app has seen monthly users increase by more than 315% according to Apptopia, which tracks and analyzes app performance.

“Push notifications are sent around the world simultaneously at different times each day,” the company said in a statement. “It’s a secret on how the time is chosen every day, it’s not random.”

The app allows no edits and no filters. They want users to show a “slice of their lives.”

Today’s social media users have seen their lives online inundated with ultra-curated social media. The pandemic led to more time spent online than ever. Social media became a way to escape. Reality was ugly. Social media was funny, pretty, and exciting.

And fake.

Enter BeReal where users are asked to share two moments of real life on a surprise schedule. New apps are fun often because they’re new. However, the huge growth in the use of BeReal by college-aged users points to something more than the new factor.

For the past several years, experts have warned that social media was dangerous to our mental health. The dopamine hits of likes and shares are based on photos and videos filled with second and third takes, lens changes, lighting improvements, and filters. Constant comparisons are the norm. And even though we know the world we present on our social pages isn’t exactly an honest portrayal of life, we can’t help but experience FOMO when we see our friends and followers and those we follow having the times of their lives, buying their new it thing, trying the new perfect product, playing in their Pinterest-worthy decorated spaces we wish we could have.

None of what we see is actually real on our apps. We delete our media that isn’t what we want to portray and try again from a different angle and shoot second and third and forth takes that make us look just a little better.

We spend hours flipping through videos on our For You walls and Instagram stories picked by algorithms that know us better than we know ourselves.

BeReal is the opposite of that. It’s simple, fast, and real. It’s community and fun, but it’s a moment instead of turning into the time-sink of our usual social media that, while fun, is also meant to ultimately sell stuff, including all our data.

It will be interesting to watch BeReal and see if it continues down its promised path and whether the growth continues. People are looking for something. Maybe reality is that answer.

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