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Status Update Killed the Blogging Star?

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landmark

You want it hard and fast

It’s amuses me to see human nature take over good business sense when it comes to social media. Blog post after blog post has been written to help aide the noob in their entry to blogging and social media, yet it seems something newer, shinier, and ultimately faster seems to be taking over- Twitter, Facebook, etc. – the status updater.

It takes time, patience, practice, and perseverance to create a great blog, and it takes equally the same amount of investment to actually gain a following and ultimately a thriving community wrapped around their value proposition- an investment many seem to now be skipping for the ‘status update.’

Life without soul

The problem many will miss in this so-called micro version of the blog is that there is no basis for value of the status updater (the micro-blogger) because they’re fast failing in capturing anything within their own home base (in this case, their blog). In other words, how many posts from others can you share, how many news articles can you share, how many retweets can you post, without documenting or outlining how you feel about those posts- either by comments within those same articles, or within articles you’ve created on your own blog?

Before the status update there was a broad conversation from blog to blog about the medium, there was a blog to blog discussion about the same articles, news stories, and blog posts you’re retweeting today- in those days, your value was landmarked within your very own site- you were actually contributing to the conversation.

The song writer still lives

The sad thing is, the conversation continues without you, thanks for sharing, but in essence, you’re a vitual RSS feed without a position, without a value, without an opinion, without a passion, and in the long run, the original source outlives you- the actual value, the content creator.

I’ve nothing to base my opinion of you on

So here’s a tip about status updating… how about rather than updating as to what you’re reading, you document your own feelings about the subject on your own site and tweet that. In the process, you’ve landmarked your value, contributed to a larger conversation, and you didn’t inject yourself into a conversation you’re attempting to hijack.

This may sound a lot like I’m chastising the status updater when in fact I am actually doing the opposite. I very much appreciate those that share great content, but what I appreciate even more is reading what you think about what you’re sharing- whether that be through well articulated comments that expound, affirm, or disagree on concepts, or through rich and meaningful articles of your own about those same subjects- completing the dialogue, providing real value, and meaningful conversation, unless this is about your 15 minutes of fame…

15 Minutes or a lifetime

So no, ultimately, status updaters kill nothing, you’ll always just be that, a fleeting moment in time (it fades with the timeline), where the content creator will live on in history because they actually took the time to landmark their passion.

Who are you?

What have you landmarked today?

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network for tech and entrepreneurs, proudly celebrating 10 years in publishing, recently ranked as the #5 startup in Austin. Before founding AG, he founded one of the first digital media strategy firms in the nation and also acquired several other firms. His resume prior includes roles at Apple and Kroger Foods, specializing in marketing, communications, and technology integration. He is a recipient of the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), has built partnerships and bridges between tech recruiters and the best tech talent in the industry, and is well known for organizing the digital community through popular monthly networking events. Benn does not venture into the spotlight often, rather believes his biggest accomplishments are the talent he recruits, develops, and gives all credit to those he's empowered.

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9 Comments

9 Comments

  1. Jeffrey Douglass

    June 29, 2009 at 3:11 pm

    Blogging is hard work and takes time and effort to have content that is relevant to your market area. With that said there are plenty of consumers desperate to find some good local real estate content.

    I am in the business for the long haul and like your article states, blogging allows the reader to get to know you and your voice. Nice article!

  2. Chuck G

    June 29, 2009 at 6:24 pm

    To answer your question “Who are you?”, the correct answer should be “Both.”

    When used in conjunction with each other, status updates (Twitter, FB) are an effective way to drive traffic to what matter most in the first place…your blog. There are a variety of plug-ins that make it automatic, so you don’t have to spend one iota of time or effort making this happen.

    But you’re absolutely right — status updating by itself adds very little value. You’re just a middle-man. Another way of looking at the value proposition is this: I have clients who have chosen me because what of what they read on my site. I don’t have one client who came to me because of what they read on Twitter. (But they may have unknowingly found my blog that way…)

  3. Benn Rosales

    June 29, 2009 at 7:01 pm

    Who are you? https://bit.ly/EVBVh

  4. Jeffrey Douglass

    June 29, 2009 at 7:01 pm

    Good point Chuck, I use Twitter to drive traffic to recent posts and also Face Book.

  5. sheilabragg

    June 29, 2009 at 7:12 pm

    Status Update Killed the Blogging Star?: Don\’t be stingy with your thoughts- stop by and comment!
    You want it h.. https://tinyurl.com/nuq3pb

  6. ChrisKarenHighland

    June 29, 2009 at 7:46 pm

    Reading: “Status Update Killed the Blogging Star? | Real Estate Opinion MAG – AgentGenius” (https://twitthis.com/laz5cz)

  7. Matt Stigliano

    June 29, 2009 at 10:43 pm

    Benn – As someone who you know to be opinionated, I have to say you just gave a me a bit of food for thought. Although I’m not a 24 hour a day RT-machine, I do quite often when I see something that I just feel needs to be seen. Now of course, I can’t write an opinion post around each thing I want to share, but perhaps at times, I’m missing my chance to lend a voice to the conversation and bring more attention to the matter at hand.

    Once again, I stop by AgentGenius for a moment and now have a lot to think about. Thanks Benn.

  8. Austin Smith - Goomzee.com

    June 30, 2009 at 12:14 pm

    Thats a great point you raise and I will definately re-tool my tweets to add more value. I’ve been searching for something to flesh out the Twitter experience and I guess all I had to do was change my mindset. Thanks Benn!

  9. Ian Greenleigh

    July 1, 2009 at 7:01 pm

    I’m of the opinion that tweets should not be substantive in and of themselves (how could they be?), but should serve to introduce others to content of some depth. That said, I don’t always practice what I preach. Thanks for this.

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Social Media

Instagram makes IGTV videos more accessible with automatic closed captions

(SOCIAL MEDIA) This new feature for Instagram opens avenues for viewers who don’t or can’t use audio on IGTV videos, creating more accessibility for all.

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Instagram live being recorded will now feature auto captions.

In an effort to expand accessibility efforts, IGTV videos on Instagram will now include an auto captions option. While its parent company, Facebook, has included auto captions on uploaded videos since 2017, this new-for-Instagram feature is expected to widen audience viewership and increase potential viewing by those who prefer watching sans-audio.

In a statement by Facebook, the company states: “While there is no shortage of information, not everyone can access it. It needs to be available to the hundreds of millions of people in the world who are deaf or hard of hearing. According to the World Health Organization, over 5% of the world’s population – or 466 million people – have disabling hearing loss, and that is projected to increase to over 900 million by 2050.”

Current events have made the need for auto captions even more critical for inclusion. “The rapid spread of the COVID-19 pandemic caused a spike in both the supply and demand of public health information. Several local and state governments, that were accustomed to holding live press conferences but didn’t have the resources, staff or technology to record, stream, and caption their live events, turned to Facebook Live. Several governments also discovered that video captioning was not just a nice-to-have, but imperative, especially in the absence of available sign language interpreters,” states the company.

Currently, Facebook provides auto captions for videos in 16 languages and has announced that Instagram’s IGTV will have access to the same features. The caption accuracy is determined by the video’s audio quality, although AI technology is constantly improving in both precision and speed.

Additionally, branded content ads are likely to see an increase in consumer interaction. Recently published data by Facebook shows ads visually designed for watching with the sound off have 48% more relevance to viewers and a 42% higher purchase intent. As auto captions normalize across social media, users can expect ad content to utilize this feature to the fullest.

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New tool organizes your Reddit feed (and makes it actually usable)

(Social Media) Reddit’s UI hasn’t always been super intuitive. ‘Deck for Reddit’ organizes your feed into themed columns, making it way more user-friendly.

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Deck for Reddit on display on laptop on desk.

Love it or hate it, the mass collection of forums on Reddit have some form of content for everyone. The simple UX design places content straight down the middle of the screen and the infinite scrolling feature allows you to view a limitless amount of content from cute puppy images to cringe-worthy videos. However, its simplicity isn’t very practical, and is something that I think should be voted down.

Yes, Reddit has come a long way from its previous text-heavy form, but there is still a lot to improve on. Charles Yang, a frustrated Reddit user, has created a web app that could change all that: Deck for Reddit, a desktop optimized, alternative way to browse your favorite forums.

“I built it to show as much content as possible at a glance, while respecting your screen real-estate,” writes Yang.

Currently, the web app is in open beta. With a very similar experience to Tweetdeck, this Reddit tool seems to hold some promise.

On the far left side of the website, there is a list of icons with all the subreddits you’ve subscribed to. Clicking on an icon will take you directly to that subreddit column. This is very convenient for users with a bunch of subscriptions. Additionally, by making several subreddits visible on the screen all at once, Yang succeeds in his goal of taking advantage of the vast empty white space that Reddit failed to use.

From this display, you can click on a post, and it instantly expands to show all the comments. Hit the back button, and the post collapses. Now, you are back to seeing all the posts related to that subreddit. And at the top of each subreddit, you can easily sort the content by what’s new, popular, and trendy. Engagement has never felt easier.

Along with everything else, this extension also adds another great feature in setting customizations. The theme can be switched from light to dark mode. Fonts, text size, and even the shape of the subreddit icons can all be adjusted. Preferences can be changed to hide viewed submissions and reduce animation motion. And if you’re slacking off at work or want to chill, you can set it to hide NSFW content.

Overall, Deck for Reddit makes the user experience smooth sailing, and it truly makes Reddit the “front page of the internet.”

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Instagram now lets you create and share fundraisers

(SOCIAL MEDIA) If you’ve been wanting to start a fundraiser for something you care about, Instagram’s new feature lets you do just that. Go check it out!

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Instagram Fundraiser

Instagram announced last week that it has launched a test for a Personal Fundraiser tool on its platform. The feature will allow users to start their own fundraiser if it complies with guidelines or choose an existing cause to support. The launch began in some US, UK, and Ireland markets and is available on Android and iOS.

In its announcement, the company confirmed that since January, more than $100 million has been raised for COVID-19 across Facebook and Instagram (also owned by Facebook), citing that donations on Instagram have doubled in the US in the past 30 days. The announcement said, “from people raising money to buy medical equipment for Black Lives Matter protesters, rebuilding Black-owned small businesses affected by COVID-19 and funding educational resources related to racial justice, people are eager to mobilize around causes they care about.”

Personal Fundraisers are short-term and meant to serve time-sensitive causes, with the initial duration lasting 30 days with the option to extend for an additional 30 days. Users must be 18 to create a fundraiser and have a designated bank account in which funds can be deposited. Donations will be processed through Facebook Pay, which also powers Instagram’s new shopping features. The platform covers fees for non-profits, but not for Personal Fundraisers. Donors can choose to keep their information hidden from the public, but organizers will be able to see user names and donation amounts.

To start a Personal Fundraiser, users with access to the feature can tap “Edit Profile”, “Add Fundraiser”, followed by “Raise Money”. They can then choose a photo, select the fundraiser category, and write out a story to encourage donations. When approved, users will be able to raise funds.

Instagram says it will expand the number of users who have access to this feature in the months ahead, as well as give users access to share fundraisers both in their Feed and within Stories. Fundraising features already offered by the company include Donation Stickers for Stories and a Live Donations feature for live streams.

This feature is similar to the fundraising feature already available on Facebook, Instagram’s parent company.

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