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The BlogWell Breakdown


What Has Twitter Done For You Lately?

On an especially lucky Twitter moment, I spied a free pass to BlogWell.  Free.  Blog.  San Jose.  Calendar open.  I’ll take it!  Me!  Gimme that ticket.

Then I jumped over to the main sponsor’s site and: Oh, they have a cool cartoon character girl just like I do on my blog.  I like it.

Always More

There’s always more learn and I was seriously curious to find out corporate America’s take on blogging.  Where are they with it?  What do they think?  How are they managing?  How does the real estate industry compare?  Are we far ahead or far behind?  How often do they post?  Do they have a lot of pictures?    Where do they see it going?  How much of an investment are they making in it?  What about video?  Do they use it?  If so, how?

If it’s important enough to have a conference, there must be something there. 

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Are you with RE/MAX corporate?  When was the last time you were the only Realtor in the room?

Roll Call

Google?  Present.  Oracle?  Present.  Home Depot?  Present.  Wells Fargo?  Present.  Mayo Clinic?  Present.

Mayo Clinic blogging?  You betcha.  Along with Charles Schwab, UPS, Kaiser Permanente, Graco, Wal-Mart…


Transparency.  Authentic.  Twitter.  Relationships.  Engagement.  Outreach.  FlipCam.  Facebook.  YouTube.  Connection. 

Take Away

This small membership of corporate America is paving the way for their peers just like we are.  They’re teaching each other and sharing information just like we are.  They have different battles to overcome such as disclosures, rogue employees blogging about insider information, blog training; and instituting policies like Microsoft’s “tap on the shoulder,” which is equal to a “hey dummy,” slap on the back of the head.

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But the fact is that they’ve done the matrix.  They’ve concluded there’s extraordinary value.  They’ve found that blogging isn’t for everyone.  That you have to get outside your home turf.  They understand it’s the start of a long journey.  How about you?  Are you on the journey?  Have you found the value?

Written By

As a lifelong resident and local Realtor, Vicki has established herself as a respected member of the San Mateo County real estate community. She’s known for her wit, sarcasm, and her personality that shows through in her posts. You can find her spouting off at Twitter, here at ag, and her personal blog, San Mateo Real Estate



  1. monika

    October 29, 2008 at 7:42 am

    I’ve noticed on Twitter that I picked up a lot of local people who now follow me. The word is out there and many companies are slowly starting to get it. Funny though as far as local real estate agents…maybe a handful..local real estate firms…none.

  2. Daniel Rothamel, The Real Estate Zebra

    October 29, 2008 at 10:01 am

    The Mayo Clinic has been at the forefront of social media for quite while now. The mastermind behind all of it is a really cool guy named Lee Aase, Communications Manager for Mayo. Lee and I have talked a few times, exchanged blog comments, emails, and he is definitely has a keen mind for social media. He has a very cool blog that teaches folks a lot about social media. It’s called Social Media University, Global (SMUG).

    As you can tell, he has a sense of humor, too. And he’s on Twitter: @LeeAase

  3. Vicki Moore

    October 29, 2008 at 5:40 pm

    Monkia – I have to do another local Twitter search to see who’s gotten on lately. But it was really interesting to see all the attendees in the room with laptops hooked to Twitter.

    Daniel – Thanks for the heads up. Seems that everybody’s doing it.

  4. Missy Caulk

    October 29, 2008 at 7:48 pm

    I got a Google Alert one time that took me right into a Pfizer chat, it was sorta weird but I had fun reading them chatting on a Corp site.

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