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The case against completely being yourself on social networks

Applying political views to business

According to a recent survey of 500 Americans, more than one in three people have changed their opinion of a friend based on a political comment they have made on Facebook or Twitter. We highlight this political infographic not only because it is intriguing, but to apply it to the business world.

Many will tell you to be yourself online and to behave online the way you do in person, but politics, religion and sex are the three no-no topics online if you have associated your brand with your personal profiles; the proof is in the pudding.

Interestingly, the same study shows that half of all Facebook users have posted a political message on their wall. This leaves those users professionally vulnerable as most adult users have listed their employer on their profile, thus tying their professional life with their personal Facebook updates, including political messages.

Take a look at the infographic below and think about the perceptions of your own use of social media and how your own brand is impacted by the opinions (and of course look for reasons of political interest):

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