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Opinion Editorials

What you should know about the fake Twitter followers debacle

As the public learns that Obama and Romney’s Twitter follower count is full of fake accounts, the sentiment reveals that consumers want their leaders, and even service providers to have a clean Twitter record that can be trusted.

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fake twitter accounts

Headlines read “Obama and Romney guilty of fake Twitter followers.”

You’ve heard and read the headlines about the sins of buying fake Twitter followers, and how top politicians like President Obama and Governor Romney have trumped up their Twitter follower counts by buying fake followers in bulk. The talking heads are using it to point out how truly social many people are (or are not), and screaming that there have been injustices committed here, as people see large follower counts and believe that individual or brand to be more relevant and more followed than they really are.

So what? Who cares? Were you really going to vote for a candidate because they were good at Twitter? Then I’m not talking to you anyway, move along.

What does matter is that with this new “Fake Follower Check” by StatusPeople, anyone can verify what percentage of fake, inactive, and good followers they have, which is the basis of the recent outcry against users with a high percentage of fake followers, which typically indicates that user has purchased their followers, and have not had legitimate people follow their account, thus tricking people into thinking they are more influential than they really are.

The caveat to using the Fake Follower Check is that you should understand that the results are only a sample of a portion of a user’s followers, with an extrapolation of relative percentages across the entire data sample (in other words, it doesn’t look at every single follower, it takes an average). Most experts are buying into the tool as relatively accurate.

Below, we have done our own sampling, including all of our own personal and business Twitter accounts, as well as many social media gurus, celebrities, and a select few brands for comparison sake. The following is listed in order of the percentage of fake followers from the cleanest account to the dirtiest (my words, not StatusPeoples’):

fake twitter accounts

Reading the data

Since the world is in the mood to rely on a sample, so shall we. It is interesting to note that the only two private accounts in the above list are my own, and our CEO’s account – the only two 0% fake accounts we came across (although, I’ll be honest, our research only included 50 accounts). I have personally been chastised for having a private account (which I have due to a stalker, but let’s not get derailed here), but maybe the fact that I manually approve, and more importantly, ignore follower requests is a way to keep my account relatively “clean.” I believe more people will go private as the years go on, in an effort to take control of their account.

Another way to keep fake followers at bay is to regularly groom your Twitter account so that you are really only interacting with real, active users, by using ManageFlitter which lets you unfollow inactive users, people not following you back, and even people with no profile picture (a decent indicator that it is fake or inactive).

It is interesting that Facebook, YouTube, Klout, and even Twitter itself have many, many fake followers. That is not always the case with brands in general, so it caught our attention that social networks should be the experts in social networking, but alas, they have gotten caught up in the follower count mania just as their users have – not the best example to set. Innocent enough, but still not exactly ivory tower material.

From the above data, it should be noted that most of the accounts that have high counts of inactive users have been on Twitter for many years, as opposed to new users, and many of their original followers have fallen away. There are likely two camps when it comes to people with high levels of inactive followers: those having to rest on their laurels of old followers due to early Twitter popularity that has fizzled, and those who used to be suggested users to new accounts when Twitter promoted individuals more obviously than they do now. Guy Kawasaki is a great example of the later.

We were fascinated that StatusPeople had a massively high percentage of fake followers, but as they explain on their blog, someone punked them buy buying them 20,000 followers, which has actually prompted the company to make a followup tool that helps remove fake followers from your Twitter account, in the event that you, someone on your staff, or an anonymous enemy buys fake followers for your account.

The takeaway

Yes, people buy fake Twitter followers, especially people whose job is to be liked and trusted (ahem, politicians), but many people used to be suggested users that were automatically followed by new Twitter accounts that were either fake to begin with or have gone dormant. As for you, keep a clean account in the event someone digs around for your name, particularly clients. This “trick” of finding how “clean” your account is is not a techie tool, and we suspect that with the rise of Klout and other social verification tools, these numbers might actually matter as they go mainstream, so use a tool like ManageFlitter to stay above board.

What you really need to know is that the public is finally catching on to the concept that quantity may not always trump quality, even in social media follower counts, and the visceral reaction to the fake followers on Romney and Obama’s trumped up follower counts should show you the common sentiment on the topic. Keep it clean, folks.

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9 Comments

9 Comments

  1. MonicaMo

    August 28, 2012 at 7:54 am

    Very cool!  Good to know…I’ve always wondered if there was a way to track this type of activity.

  2. MonicaMo

    August 28, 2012 at 7:54 am

    Very cool!  Good to know…I’ve always wondered if there was a way to track this type of activity.

  3. beachtowne

    August 28, 2012 at 9:50 am

    As someone who has been on Twitter for 3 years or more, it seems that the original ethos of Twitter (follow back) has been lost. We now see a large majority of Twitter users with as few as 1000 followers going back and unfollowing a large percent of the accounts that they follow.They are emulating the “celebrities” they see do it.
     
    Are we now expecting accounts with tens (or hundreds) of thousands of followers to qualify their followers, and spend time deleting those who aren’t “up to snuff”?  And what constitiutes value? Has it occurred to anyone that some people’s activity on twitter may consist of merely checking their time line to see what Guy Kawasaki, Mariah Cary and Mitt Romney’s accounts are tweeting today?
     
    As for the assumption that eggs = fake, I’d bet that 15% of the people on twitter wouldn’t know how to post an avatar if you offered to pay them to do so.
     
    Also- I’m wondering…
    If your headline is “Headlines read Obama and Romney guilty of fake Twitter followers”, why not include those two accounts in the 50 you reviewed?
     

  4. JoeHefferon

    August 28, 2012 at 10:02 pm

    Hi Lani,
    Very interesting article. I’m glad the public is finally catching on to celebs & business people who stroke their egos with fake followers. Full disclosure; when I was brand new I bought some to begin to establish a presence and not realizing they would be inactive. I since regret it and would never do it again. Thanks for making the time to put this report together. All the best…

  5. DonaldDobbie

    October 14, 2012 at 9:11 pm

    Hi Lani,
     
    I’m happy that people are finally coming to their senses with regard to “fake followers”. For the people that need to keep their Twitter account but dump the fakes there is a great tool to do it with https://www.twitblock.org Unfortunately, it’s still a manual process and could take several hours to remove a few thousand fake followers(one click at a time). The alternative is; pay someone to remove them for you like with this Fiverr gig https://5rr.biz/s/3mmgr9 Either way, in my opinion there is a limited amount of time for people to SAVE THEMSELVES from massive public embarrassment (being exposed as a fraud in front of ALL of their REAL followers). The more that products like Status People catch on, the more people will be caught looking foolish.
     
    Thank you for writing this article.
    All the best,
    Don

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Opinion Editorials

This website is like Pinterest for WFH desk setups

(OPINION / EDITORIAL) If you’ve been working from home at the same, unchanged desk setup, it may be time for an upgrade. My Desk Tour has the inspiration you need.

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Man browsing desk setups on My Desk Tour

Whether you’re sitting, standing, or reclining your way through the pandemic, you’re most likely doing it from home these days. You’re also probably contending with an uninspired desk configuration hastily cobbled together in 2020, which—while understandable—might be bringing you down. Fortunately, there’s an easy, personable solution to spark your creativity: My Desk Tour.

My Desk Tour is a small website started by Jonathan Cai. On this site, you will find pictures of unique and highly customized desk setups; these desk configurations range from being optimized for gamers to coders to audiophiles, so there’s arguably something for everyone—even if you’re just swinging by to drool for a bit.

Cai also implements a feature in which site users can tag products seen in desk photos with direct links to Amazon so you don’t have to poke around the Internet for an hour in search of an obscure mouse pad. This is something Cai initially encountered on Reddit and, after receiving guidance from various subreddits on the issue of which mouse to purchase, he found the inspiration to create My Desk Tour.

The service itself is pretty light—the landing page consists of a few desk setup photos and a rotating carousel of featured configurations—but it has great potential to grow into a desk-focused social experience of sorts.

It’s also a great place to drop in on if you’re missing the extra level of adoration for your desk space that a truly great setup invokes. Since most people who have been working from home since the spring didn’t receive a ton of advance notice, it’s reasonable to assume that the majority of folks have resigned themselves to a boring or inefficient desk configuration. With a bit of inspiration from My Desk Tour, that can change overnight.

Of course, some of the desk options featured on the site are a bit over the top. One configuration boasts dual ultra-wide monitors stacked atop each other, and another shows off a monitor flanked by additional vertical monitors—presumably for the sake of coding. If you’re scrambling to stay employed, such a setup might be egregious.

If you’re just looking for a new way to orient your workspace for the next few months, though, My Desk Tour is worth a visit.

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Opinion Editorials

10 tips for anyone looking to up their professional work game

(OPINION / EDITORIAL) It’s easy to get bogged down by the details, procrastinate, and feel unproductive. Here are a few tips to help you stay on track and crush your professional goals.

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Self-reflection is critical to a growth mindset, which you must have if you want to grow and improve. If you are ready to take your professional game to the next level, here are some stories and tips to help you remain focused on killing your work goals.

1. Don’t compare yourself to others. Comparison is the thief of joy, as the quote goes. And, in the workplace it’s bound to make you second guess yourself and your abilities. This story explains when comparison can be useful, when to avoid it, and how to change your focus if it’s sucking the life out of you.

2. Burnout is real and the harder you work, the less productive you are. It’s an inverse relationship. But, there are ways to work smarter and have better life balance. Here are some tips to prioritize your workload and find more ease.

3. Stop procrastinating and start getting sh@t done. The reason we procrastinate may be less about not wanting to do something and more about the emotions underlying the task. Ready to get going and stop hemming and hawing, you got this and here’s the way to push through.

4. Perfection is impossible and if you seek this in your work and life, it’s likely you are very frustrated. Let that desire go and learn to be happy with excellence over perfection.

5. If you think you’re really awesome and seriously deserve more money, more responsibility, more of anything and are ready to drop the knowledge on your supervisor or boss, you may want to check this story out to see if your spinning in the right direction.

6. Technology makes it so easy to get answers so quickly, it’s hard to wait around for things to happen. We like instant gratification. Yet, that is another reason procrastination is a problem for some of us, but every person has a different way/reason for procrastinating. Learn what’s up with that.

7. Making choices can be a challenge for some of us (me included) who worry we are making the wrong choice. If you’ve ever struggled with decision making, you know it can be paralyzing and then you either make no decision or choose the safest option. What we have here is the Ambiguity Effect and it can be a real time suck. Kick ambiguity to the curb.

8. If you are having trouble interacting with colleagues or wondering why you don’t hear back from contacts it could be you are creeping folks out unintentionally (we hope). Here’s how to #belesscreepy.

9. In the social media era building your brand and marketing are critical, yet, if you’re posting to the usual suspects and seeing very little engagement, you’ve got a problem. Wharton Business School even did a study on how to fix the situation and be more shareable.

10. Every time you do a presentation that one co-worker butts in and calls you out. Dang. If you aren’t earning respect on the job, you will be limited in your ability to get to the next level. Respect is critical to any leadership position, as well as to making a difference in any role you may have within an organization, but actions can be misconstrued. There are ways to take what may be negative situations and use them to your advantage, building mutual respect.

You have the tools you need, now get out there, work hard, play hard, and make sh*t happen. Oh, and remember, growth requires continual reflection and action, but you got this.

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Opinion Editorials

The truth about unemployment from someone who’s been through it

(EDITORIAL) Unemployment benefits aren’t what you thought they were. Here’s a first-hand experience and what you need to know.

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Have I ever told you how I owed the government over two grand because of unemployment in 2019, and only just finished paying it back this year?

This isn’t exactly the forum for memoirs, but this is relevant to everyone. So I’ll tell y’all anyway.

It all started back in 2018 when I came into work early, microwaved my breakfast, poured coffee, and got pulled into a collaboration room to hear, “We love you and your work, April, but we’ve been bought out and you’re being laid off.”

It was kind of awkward carrying my stuff out to the car with that Jimmy Dean sandwich in my mouth.

More awkward still was the nine months of unemployment I went through afterwards. Between the fully clothed shower crying, the stream of job denial, catering to people who carried rocks in their nostrils at my part-time job (yes, ew, yes, really), and almost dying of no-health-insurance-itis, I learned a lot!

The bigger lesson though, came in the spring of the following year when I filed my taxes. I should back up for a moment and take the time to let those of you unfamiliar with unemployment in Texas in on a few things that aren’t common knowledge.

1: You’re only eligible if you were laid off. Not if you had quit. Not fired. Your former company can also choose to challenge your eligibility for benefits if they didn’t like your face on the way out. So the only way you’re 100% guaranteed to get paid in (what the state calls) “a timely manner”, is a completely amicable split.

2: Overpayments have to go back. Immediately. If there’s an error, like several thousand of Texans found out this week, the government needs that cash back before you can access any more. If you’re not watching your bank account to make sure you’re getting the exact same check each time and you have an overpayment, rest assured that mistake isn’t going to take long to correct. Unfortunately, if you spent that money unknowingly–thought you got an ‘in these uncertain times’ kinder and gentler adjustment and have 0 income, you have a problem. Tying into Coronavirus nonsense is point three!

3: There are no sick days. If ever you’re unable to work for any reason, be it a car accident, childbirth, horrible internal infection (see also no-health-insurance-itis), you are legally required to report it, and you will not be paid for any days you were incapacitated. Personally, my no-health-insurance-itis came with a bad fever and bedrest order that axed me out of my part time job AND killed my unemployment benefits for the week I spent getting my internal organs to like me again. But as it turned out, the payment denial came at the right time because–

4: Unemployment benefits are finite. Even if you choose to lie on your request forms about how hard you’re searching for work, coasting is ill-advised because once the number the state allots you runs out…it’s out. Don’t lie on your request forms, by the way. In my case, since I got cut from my part-time gig, I got a call from the Texas Workforce Commission about why my hours were short. I was able to point out where I’d reported my sickness to them and to my employer, so my unpaid week rolled over to a later request date. I continued to get paid right up until my hiring date which was also EXACTLY when my benefits ran out.

Unemployment isn’t a career, which is odd considering the fact that unemployment payments are qualified by the government as income.

Ergo, fact number five…

5: Your benefits? They’re taxed.

That’s right, you will be TAXED for not having a job.

The stereotype of the ‘lazy unemployment collector burdening society’ should be fading pretty quickly for the hitherto uninformed about now.

To bring it back to my story, I’d completely forgotten that when I filed for unemployment in the first place, I’d asked for my taxes NOT to be withheld from it–assuming that I wasn’t going to be searching for full time work for very long. I figured “Well, I’ll have a tax refund coming since I’ll get work again no problem, it’ll cancel out.”

Except, it was a problem. Because of the nine month situation.

I’d completely forgotten about it by the time I threw myself into my new job, but after doing my taxes, triple checking the laws and what I’d signed, it was clear. Somehow…despite being at my lowest point in life, I owed the highest amount in taxes, somewhere around the 2k mark.

Despite being based on a system that’s tied to how much income you were getting before, and all the frustrating “safeguards” put in place to keep payments as low and infrequent as possible, Uncle Sam still wants a bite out of the gas-station Hostess pie that is your unemployment check. And as I’m writing this, more and more people are finding that out. And even as we enter 2021, there is still more to be aware of – we’re not out of the woods yet.

I’d like to end this on a more positive note… So let’s say we’ve all been positively educated! That’s a net gain, surely.

Keep your heads up, and masked.

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