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Opinion Editorials

What you should know about the fake Twitter followers debacle

As the public learns that Obama and Romney’s Twitter follower count is full of fake accounts, the sentiment reveals that consumers want their leaders, and even service providers to have a clean Twitter record that can be trusted.

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Headlines read “Obama and Romney guilty of fake Twitter followers.”

You’ve heard and read the headlines about the sins of buying fake Twitter followers, and how top politicians like President Obama and Governor Romney have trumped up their Twitter follower counts by buying fake followers in bulk. The talking heads are using it to point out how truly social many people are (or are not), and screaming that there have been injustices committed here, as people see large follower counts and believe that individual or brand to be more relevant and more followed than they really are.

So what? Who cares? Were you really going to vote for a candidate because they were good at Twitter? Then I’m not talking to you anyway, move along.

What does matter is that with this new “Fake Follower Check” by StatusPeople, anyone can verify what percentage of fake, inactive, and good followers they have, which is the basis of the recent outcry against users with a high percentage of fake followers, which typically indicates that user has purchased their followers, and have not had legitimate people follow their account, thus tricking people into thinking they are more influential than they really are.

The caveat to using the Fake Follower Check is that you should understand that the results are only a sample of a portion of a user’s followers, with an extrapolation of relative percentages across the entire data sample (in other words, it doesn’t look at every single follower, it takes an average). Most experts are buying into the tool as relatively accurate.

Below, we have done our own sampling, including all of our own personal and business Twitter accounts, as well as many social media gurus, celebrities, and a select few brands for comparison sake. The following is listed in order of the percentage of fake followers from the cleanest account to the dirtiest (my words, not StatusPeoples’):

fake twitter accounts

Reading the data

Since the world is in the mood to rely on a sample, so shall we. It is interesting to note that the only two private accounts in the above list are my own, and our CEO’s account – the only two 0% fake accounts we came across (although, I’ll be honest, our research only included 50 accounts). I have personally been chastised for having a private account (which I have due to a stalker, but let’s not get derailed here), but maybe the fact that I manually approve, and more importantly, ignore follower requests is a way to keep my account relatively “clean.” I believe more people will go private as the years go on, in an effort to take control of their account.

Another way to keep fake followers at bay is to regularly groom your Twitter account so that you are really only interacting with real, active users, by using ManageFlitter which lets you unfollow inactive users, people not following you back, and even people with no profile picture (a decent indicator that it is fake or inactive).

It is interesting that Facebook, YouTube, Klout, and even Twitter itself have many, many fake followers. That is not always the case with brands in general, so it caught our attention that social networks should be the experts in social networking, but alas, they have gotten caught up in the follower count mania just as their users have – not the best example to set. Innocent enough, but still not exactly ivory tower material.

From the above data, it should be noted that most of the accounts that have high counts of inactive users have been on Twitter for many years, as opposed to new users, and many of their original followers have fallen away. There are likely two camps when it comes to people with high levels of inactive followers: those having to rest on their laurels of old followers due to early Twitter popularity that has fizzled, and those who used to be suggested users to new accounts when Twitter promoted individuals more obviously than they do now. Guy Kawasaki is a great example of the later.

We were fascinated that StatusPeople had a massively high percentage of fake followers, but as they explain on their blog, someone punked them buy buying them 20,000 followers, which has actually prompted the company to make a followup tool that helps remove fake followers from your Twitter account, in the event that you, someone on your staff, or an anonymous enemy buys fake followers for your account.

The takeaway

Yes, people buy fake Twitter followers, especially people whose job is to be liked and trusted (ahem, politicians), but many people used to be suggested users that were automatically followed by new Twitter accounts that were either fake to begin with or have gone dormant. As for you, keep a clean account in the event someone digs around for your name, particularly clients. This “trick” of finding how “clean” your account is is not a techie tool, and we suspect that with the rise of Klout and other social verification tools, these numbers might actually matter as they go mainstream, so use a tool like ManageFlitter to stay above board.

What you really need to know is that the public is finally catching on to the concept that quantity may not always trump quality, even in social media follower counts, and the visceral reaction to the fake followers on Romney and Obama’s trumped up follower counts should show you the common sentiment on the topic. Keep it clean, folks.

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9 Comments

9 Comments

  1. MonicaMo

    August 28, 2012 at 7:54 am

    Very cool!  Good to know…I’ve always wondered if there was a way to track this type of activity.

  2. MonicaMo

    August 28, 2012 at 7:54 am

    Very cool!  Good to know…I’ve always wondered if there was a way to track this type of activity.

  3. beachtowne

    August 28, 2012 at 9:50 am

    As someone who has been on Twitter for 3 years or more, it seems that the original ethos of Twitter (follow back) has been lost. We now see a large majority of Twitter users with as few as 1000 followers going back and unfollowing a large percent of the accounts that they follow.They are emulating the “celebrities” they see do it.
     
    Are we now expecting accounts with tens (or hundreds) of thousands of followers to qualify their followers, and spend time deleting those who aren’t “up to snuff”?  And what constitiutes value? Has it occurred to anyone that some people’s activity on twitter may consist of merely checking their time line to see what Guy Kawasaki, Mariah Cary and Mitt Romney’s accounts are tweeting today?
     
    As for the assumption that eggs = fake, I’d bet that 15% of the people on twitter wouldn’t know how to post an avatar if you offered to pay them to do so.
     
    Also- I’m wondering…
    If your headline is “Headlines read Obama and Romney guilty of fake Twitter followers”, why not include those two accounts in the 50 you reviewed?
     

  4. JoeHefferon

    August 28, 2012 at 10:02 pm

    Hi Lani,
    Very interesting article. I’m glad the public is finally catching on to celebs & business people who stroke their egos with fake followers. Full disclosure; when I was brand new I bought some to begin to establish a presence and not realizing they would be inactive. I since regret it and would never do it again. Thanks for making the time to put this report together. All the best…

  5. DonaldDobbie

    October 14, 2012 at 9:11 pm

    Hi Lani,
     
    I’m happy that people are finally coming to their senses with regard to “fake followers”. For the people that need to keep their Twitter account but dump the fakes there is a great tool to do it with https://www.twitblock.org Unfortunately, it’s still a manual process and could take several hours to remove a few thousand fake followers(one click at a time). The alternative is; pay someone to remove them for you like with this Fiverr gig https://5rr.biz/s/3mmgr9 Either way, in my opinion there is a limited amount of time for people to SAVE THEMSELVES from massive public embarrassment (being exposed as a fraud in front of ALL of their REAL followers). The more that products like Status People catch on, the more people will be caught looking foolish.
     
    Thank you for writing this article.
    All the best,
    Don

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Opinion Editorials

Have an in-person job interview? 7 tips to crush the competition

EDITORIAL) While we all know the usual interview schtick, take some time to really study for your next face-to-face job interview.

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Job interview between two women.

So, you’re all scheduled for an in-person interview for a job you’d kill for. It’s exciting that you’ve made it to this step, but the question is, are you ready? Especially with remote interviews being the new norm, your nerves may feel shaken up a bit to interview in person – but you’ve got this! And many of these tips can be applied no matter the interview setting.

We all know the basics of a job interview: dress nice, get there early, come prepared, firm handshake, yada, yada, yada… However, it’s good to really sit and think about all of the requirements of a successful interview.

There are seven steps for crushing a face-to-face interview. Do your homework upside down and inside out in order to walk into that room.

Which brings us to the first step: know everything you need to know backwards and forwards.

This can be done in two steps: getting to know the company and getting to know yourself. By doing website, social media, and LinkedIn research, you can get a feel of the company culture as well as the position you’re interviewing for.

By getting to know yourself, have a friend ask you some interview questions so you can practice. Also, take a look at your resume through the eyes of someone who doesn’t know you. Make sure everything is clear and can compete with other candidates.

The next step is to anticipate solving future problems. Have some insight on the department that you are interviewing for and come prepared with ideas of how to better this department. (i.e. if it’s marketing, give examples of campaigns you’ve done in the past that have proven to have been successful.)

Step number three requires you to go back to the research board and get some information on the employer. Find out who you’re meeting with (head of HR, head of the department, etc.) and make your self-presentation appropriate for the given person.

Next, work on making the interview conversation a meaningful one. This can be done by asking questions as people like to see you take an interest in them. Also, be sure to never answer the questions as if it’s your regular spiel. Treat each job interview as if this is the first time you’re presenting your employability information.

With this, your next step is to have stories prepared for the job interview. Anecdotes and examples of previous jobs or volunteer/organization experiences can help bring life to an otherwise run-of-the-mill resume.

After this, you’ll want to make sure that you’re showing enthusiasm for the position you’re interviewing for. Don’t jump on the couch in the lobby like you’re Tom Cruise on Oprah, but definitely portray that you’re excited and up for the challenge.

Lastly, make a good impression by being impressive. Be professional and in control of your body language. Put yourself in the mindset of whatever position you’re interviewing for and show them that you have what it takes.

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Opinion Editorials

The benefits of remote work are just too good to overlook

(EDITORIAL) Employees scream it from the rooftops and businesses don’t want to admit it: Remote work is just too beneficial to pass up- and here’s why.

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Work from home written with scrabble letters.

Remote work has been rising in popularity in the past several years. Especially following the COVID-19 global pandemic, more companies saw significant benefits for both their business and their staff that went beyond the realm of finances by allowing remote labor.

Less happily, many people lost their job during the pandemic, but they ended up having more time to put toward their passions or were compelled to get creative with their remote business ideas to ensure a consistent stream of income.

If you remain on the fence about allowing your employees to work remotely, or are considering a career shift yourself, take a look at the top four benefits of working remotely, which may sway your decision.

Better Overall Quality of Life

Allowing your employees to work remotely doesn’t necessarily mean they work from home full time. There are benefits to having your employees work in an office part of the time – say, two or three days – and working from home, in more familiar surroundings, the rest of the week.

In this way, your workers enjoy some freedom and independence while retaining the ability to interact face-to-face with their peers. That provides human interaction, which can play a substantial role in terms of improved mental health for your staff.

Happy employees means healthier employees, which can save your outfit money in the form of healthcare costs and lost productivity. But we will get further into the cost-saving benefits a little further on.

If you’re a remote worker, you should see yourself becoming significantly more productive. But why would this be the case if you don’t have a manager over your shoulder watching your every move?

It’s true that when employees have a greater sense of independence, they also experience a significant sense of trust on the part of their employers and managers. This is one of the huge benefits of working remotely because it has a trickle-down effect on the quality and overall production of people’s work.

Can Work Anywhere with Internet

Whether you are a small business owner or have crafted your work to tailor toward a life of remote labor, this is an opportunity for someone who has dreamed of being a digital nomad. You have the ability to work anywhere in the world as long as you have access to the Internet. If you love to travel, this is a chance to spend time in various places around the globe while continuing to meet your deadlines.

Multi-member Zoom call on a Apple Mac laptop with a blue mug of black coffee next to it.

Set Your Own Hours

In some cases with remote businesses, you have the freedom to set your own hours. Content writers, for instance, tend to enjoy more flexibility with regard to when they work because a lot of what they produce is project-based rather than tied to a nine-to-five schedule.

When you’re a business owner, this can be incredibly useful when you outsource tasks to save money. You can find a higher quality of performance by searching for contractors anywhere in the world and it doesn’t limit you to workers who live near to your office.

Saves Everyone Time and Money

 In the end, remote work typically saves money for every person and entity involved. Businesses save costs in terms of not having to pay for a physical space, utilities, Internet, and other expenses. This allows you, as the owner, to spend more of your income on providing quality software and benefits for your employees so your operation runs more smoothly and efficiently.

According to FlexJobs, employees or remote business owners may save around $4,000 on average every year for expenses such as car maintenance, transportation, professional clothing in the office, or even money spent dining out for lunch with coworkers. Eventually, the costs add up, which means extra money in your pocket to take that much-needed vacation or save up for a down payment on your first home.

These benefits of working remotely only skim the surface. There are also sustainability factors such as removing cars from the roads and streets, because people don’t have to travel to and from an office; or employees missing fewer workdays since they have the ability and freedom to clock in from home.

Weigh the pros and cons as to whether remote work is right for you as a business owner or online professional. You might be surprised to find that working from home for more than the duration of the pandemic is worthwhile and could have long-lasting benefits.

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Opinion Editorials

Do these 3 things if you TRULY want to be an ally to women in tech

(EDITORIAL) We understand diversity helps and strengthens our companies, and individual teams. But how can you be an ally to the talented women already on your workforce?

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Two women at meeting table discussing working in tech.

More and more women are leaving their positions with tech companies, citing lack of opportunity for advancement, wage gaps, and even hostile working conditions as some of the reasons why.

What’s better for the tech industry and its employees than cultivating inclusive and diverse departments? Diversity is known to strengthen the overall performance of a company and its teams, and there are a number of ways you can be an ally to the talented women already on your workforce. To name a few:

1. Be open to listening to different perspectives.

It can be awkward to hear so many reports of workplace politics stacking against women, especially if you’re not a woman!

Instead of getting uncomfortable or defensive – ask open ended questions and be interested in a perspective that isn’t yours and may be unfamiliar.

Don’t seek to rationalize or explain the experiences you’re hearing about, as that can come off as condescending. It’s common for women to be interrupted or spoken over in team gatherings. If you notice this happening, bring the conversation back to where the interruption began. Offering your ear and counting yourself as responsible for making space will improve the overall quality of communication in your company.

Listening to and validating what women have to say about the quality of their employment with a company is an important step in the right direction.

Expressing something as simple as “I was interested in what you had to say – could you elaborate on your thought?” can help.

2. Develop an Employee Resource Group (ERG) program.

An ERG is a volunteer-based, employee-led group that acts as a resource for a particular group of employees. An ERG can help to foster inclusiveness through discussion, team-building activities and events. It’s common for a department to have only one or two women on the roster.

This can mean that the day to day feels disconnected from concerns commonly shared by women. disjointed it might feel to be on a high performing team, without access to relatable conversations.

3. Be responsible for your company’s culture.

Chances are, your company already has some amazing cultural values in place. That said, how often are you checking your own performance and your co-workers performances against those high standards? Strong company culture and values sound great, but whether or not they’re adhered to can make or break the mood of a work environment.

Many women say they’ve experienced extremely damaging and toxic cultural environments, which lead to hostility, frustration, and even harassment. Take action when you see the new woman uncomfortable with being hit on at team drinks.

Call out those who make unfriendly and uncouth comments about how women perform, look, or behave.

Setting a personal threshold for these kinds of microaggressions can help you lead by example, and will help build a trustworthy allyship.

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