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Twitter is nixing TweetDeck for Windows

Twitter is set to end support for one of their most popular apps: TweetDeck for Windows. Here’s when and why they’re ending support for TweetDeck.

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Twitter for “power users”

If you are a heavy Twitter user, chances are you’ve heard of and used TweetDeck. TweetDeck is a great dashboard application that lets you manage your Twitter account(s) like a pro. Unfortunately, if you’re a Windows user, Twitter has announced their intention to end support for TweetDeck Window app, beginning April 15th.

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This move will force PC users to rely on the web version instead of the standalone app they’ve become accustomed to. TweetDeck was intended for Twitter power users, allowing users to see and organize posts by mentions, notifications, and lists. With the elimination of the standalone Windows app, PC users will have to adapt to the not-as-viewer-friendly version on the web.

Why nix the standalone app?

post, Amy Zima, project manager, stated they want “to better focus on enhancing your TweetDeck experience.”

They also stated they’d, “been working on infrastructure projects like [TweetDeck] to ensure we have a stable foundation to continue improving [it] in the future.” While Twitter is adamant nothing is changing about TweetDeck itself, merely how you access it; longtime TweetDeck fans will probably notice a few differences in the layout and organization.

Don’t panic yet

According to Twitter’s blog post, users should be automatically logged into the TweetDeck Chrome and Mac apps as long as you’re on twitter.com or Twitter’s analytics page. This should allow for faster access to the new TweetDeck. Also, Twitter gave instructions on how to pin the web version of TweetDeck to your Windows taskbar, but this may not be as useful, especially if you’ve gotten used to the standalone app. For one, the readability in the web view isn’t the same as the standalone app, but it is better than losing the capability altogether. You may remember the iOS and Android app version were also nixed, so in a way, in makes sense for Twitter to end the Windows app as well.

Perhaps, by offering TweetDeck in one place, Twitter will be able to offer more relevant, timely, updates to the service. What do you think about Twitter’s decision to nix the Windows app?

#TweetDeck

Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

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10 Comments

10 Comments

  1. Corrigan

    March 23, 2016 at 1:03 pm

    I’m not surprised that they’re getting rid of the desktop Tweetdeck programs, because their support for it has been godawful for years. It *still* doesn’t have proper animated GIF support, but on the other hand, it doesn’t have a lot of the garbage features that web Twitter has, like Moments and Sponsored Tweets.

    It’s a shame that Twitter killed the API for third party apps, because I’d love to see an open source TweetDeck clone.

    • Lani Rosales

      March 23, 2016 at 3:53 pm

      We’re hearing that very sentiment from a lot of people. Oh well, I guess.

  2. nollet

    March 23, 2016 at 3:32 pm

    “According to Twitter’s blog post, users should be automatically logged into the TweetDeck Chrome and Mac apps as long as you’re on twitter.com or Twitter’s analytics page.” Already the case and it’s a disaster for multi users….
    The great utility of tweetdeck for community manager is to have one tool for all accounts. Now I can’t use tweetdeck with my all accounts and see in tweeter others. Very bad news

    • Lani Rosales

      March 23, 2016 at 3:53 pm

      Right!? We predict some pretty crazy “OOPS” moments for the next few weeks as people adjust….

  3. Matthew Hall

    March 24, 2016 at 8:23 am

    As a long term, Windows based standalone Tweetdeck app user, I’m fine with this migration. However, my default and very preferred browser is Firefox. Is there a way to force clicks on links in the Chrome based Tweetdeck to open in FFox instead of Chrome? Looking for magic!

    • Lani Rosales

      March 24, 2016 at 10:17 am

      We’re not sure of the magic, Matthew, but we’ll ask around!

    • Lani Rosales

      March 24, 2016 at 10:59 am

      Matthew, we DID hear one suggestion that might work: “My suggestion would be to change the default browser preference to Firefox while using TweetDeck then you can always switch it back. That’s not the best fix, but it may work.”

      • Matthew Hall

        March 24, 2016 at 11:07 am

        Thanks. That’s a bit cumbersome and it appears that I will have to go with Chrome for now until some other deep, dark,black magic reveals itself! Thanks for the quick reply.

        • Lani Rosales

          March 28, 2016 at 10:17 am

          Sorry we’re only partially magic 🙁

  4. Lynn

    June 2, 2016 at 5:02 am

    I hate not having the desktop version of Tweetdeck. I miss it&TBH,it worked a LOT better. Plus,it was much more convienient for me,than the web version. I have been having so many issues,glitches&problems on the web version(one of said issues,is it crashes my browser constantly&sometimes several times a day,where the desktop version never did that&another issue,is DM conversation is near impossible as it freezes up,after a few messeges),that I never had on the desktop version. Plus,I now have to be on the web,to use it,whereas with the desktop version,I did’nt have to worry about it,just click the pinned tab&I’m there&tweeting,no logging onto the web to access it,or anything else. I don’t see how they thought forcing us to use the web version,is better/more convienient than using the desktop version,but I personally don’t think it is,at all. I think the desktop version should have at least been made/left an option to choose if you wanted to use it,rather than force people to have only one way to use Tweetdeck. I like Tweetdeck/Twitter&used to love it,but all their constant changes(this one definately included)is sadly making me begin like it less&less&become more frustrated with it,as time goes on. \:

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Social Media

Twitter to start charging users? Here’s what you need to know

(SOCIAL MEDIA) Social media is trending toward the subscription based model, especially as the pandemic pushes ad revenue down. What does this mean for Twitter users?

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Twitter and other social media apps open on a phone being held in a hand. Will they go to a paid option subscription model?

In an attempt to become less dependent on advertising, Twitter Inc. announced that it will be considering developing a subscription product, as well as other paid options. Here’s the scoop:

  • The ideas for paid Twitter that are being tossed around include tipping creators, the ability to pay users you follow for exclusive content, charging for use of the TweetDeck, features like “undo send”, and profile customization options and more.
  • While Twitter has thought about moving towards paid for years, the pandemic has pushed them to do it – plus activist investors want to see accelerated growth.
  • The majority of Twitter’s revenue comes from targeted ads, though Twitter’s ad market is significantly smaller than Facebook and other competitors.
  • The platform’s user base in the U.S. is its most valuable market, and that market is plateauing – essentially, Twitter can’t depend on new American users joining to make money anymore.
  • The company tried user “tips” in the past with its live video service Periscope (RIP), which has now become a popular business model for other companies – and which we will most likely see again with paid Twitter.
  • And yes, they will ALWAYS take a cut of any money being poured into the app, no matter who it’s intended for.

This announcement comes at a time where other social media platforms, such as TikTok and Clubhouse, are also moving towards paid options.

My hot take: Is it important – especially during a pandemic – to make sure that creators are receiving fair compensation for the content that we as users consume? Yes, 100%. Pay people for their work. And in the realm of social media, pictures, memes, and opinions are in fact work. Don’t get it twisted.

Does this shift also symbolize a deviation from the unpaid, egalitarian social media that we’ve all learned to use, consume, and love over the last decade? It sure does.

My irritation stems not from the fact that creators will probably see more return on their work in the future. Or on the principal of free social media for all. It stems from sheer greediness of the social media giants. Facebook, Twitter, and their counterparts are already filthy rich. Like, dumb rich. And guess what: Even though Twitter has been free so far, it’s creators and users alike that have been generating wealth for the company.

So why do they want even more now?

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Social Media

TikTok enters the e-commerce space, ready to compete with Zuckerberg?

(SOCIAL MEDIA) Setting up social media for e-commerce isn’t an uncommon practice, but for TikTok this means the next step competing with Facebook and Instagram.

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Couple taking video with mobile phone, prepared for e-commerce.

Adding e-commerce offerings to social media platforms isn’t anything new. However, TikTok, which is owned by the Chinese firm ByteDance, is rolling out some new e-commerce features that will place the social video app in direct competition with Mark Zuckerberg’s Facebook and Instagram.

According to a Financial Times report, TikTok’s new features will allow the platform to create and expand its e-commerce service in the U.S. The new features will allow TikTok’s popular users to monetize their content. These users will be able to promote and sell products by sharing product links in their content. In return, TikTok will profit from the sales by earning a commission.

Among the features included is “live-streamed” shopping. In this mobile phone shopping channel, users can purchase products by tapping on products during a user’s live demo. Also, TikTok plans on releasing a feature that will allow brands to display their product catalogs.

Currently, Facebook has expanded into the e-commerce space through its Facebook Marketplace. In May 2020, it launched Facebook Shops that allows businesses to turn their Facebook and Instagram stories into online stores.

But, Facebook hasn’t had too much luck in keeping up with the video platform in other areas. In 2018, the social media giant launched Lasso, its short-form video app. But the company’s TikTok clone didn’t last too long. Last year, Facebook said bye-bye to Lasso and shut it down.

Instagram is trying to compete with TikTok by launching Instagram Reels. This feature allows users to share short videos just like TikTok, but the future of Reels isn’t set in stone yet. By the looks of it, videos on Reels are mainly reposts of video content posted on TikTok.

There is no word on when the features will roll out to influencers on TikTok, but according to the Financial Times report, the social media app’s new features have already been viewed by some people.

TikTok has a large audience that continues to grow. By providing monetization tools in its platform, TikTok believes its new tools will put it ahead of Facebook in the e-commerce game, and help maintain that audience.

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Social Media

Your favorite Clubhouse creators can now ask for your financial support

(SOCIAL MEDIA) Clubhouse just secured new funding – what it means for creators and users of the latest quarantine-based social media darling.

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Woman talking on Clubhouse on her iPhone with a big smile.

Clubhouse – the live-voice chat app that has been taking the quarantined world by storm – has recently announced that it has raised new funding in a Series B round, led by Andreessen Horowitz, the venture capital firm in Silicon Valley.

The app confirms that new funding means compensation for creators; much like the influencers on TikTok and YouTube, now Clubhouse creators will be able to utilize features such as subscriptions, tipping, and ticket sales to monetize their content.

To encourage emerging Clubhouse creators and invite new voices, funding round will also support a promising “Creator Grant Program”.

On the surface, Clubhouse is undoubtedly cool. The invite-only, celebrity-filled niche chatrooms feel utopic for any opinionated individual – or anyone that just likes to listen. At its best, Clubhouse brings to mind collaborative campfire chats, heated lecture-hall debates or informative PD sessions. I’ll be the first to admit, I’m actually obsessed.

And now with its new round, the video chatroom app will not only appear cool but also act as a helpful steppingstone to popular and emerging creators alike. “Creators are the lifeblood of Clubhouse,” said Paul & Rohan, the app’s creators, “and we want to make sure that all of the amazing people who host conversations for others are getting recognized for their contributions.”

Helping creators get paid for their labor in 2021 is a cause that we should 100% get behind, especially if we’re consuming their content.

Over the next few months, Clubhouse will be prototyping their tipping, tickets and subscriptions – think a system akin to Patreon, but built directly into the app.

A feature unique to the app – tickets – will offer individuals and organizations the chance to hold formal discussions and events while charging an admission. Elite Clubhouse rooms? I wonder if I can get a Clubhouse press pass.

Additionally, Clubhouse has announced plans for Android development (the app has only been available to Apple users so far). They are also working on moderation policies after a recent controversial chat sparked uproar. To date, the app has been relying heavily on community moderation, the power of which I’ve witnessed countless times whilst in rooms.

So: Is the golden age of Clubhouse – only possible for a short period while everyone was stuck at home and before the app gained real mainstream traction – now over? Or will this new round of funding and subsequent development give the app a new beginning?

For now, I think it’s safe to say that the culture of Clubhouse will certainly be changing – what we don’t know is if the changes will make this cream-of-the-crop app even better, or if it’ll join the ranks of Instagram, Twitter, and Facebook in being another big-time social media staple.

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