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Twitter is nixing TweetDeck for Windows

Twitter is set to end support for one of their most popular apps: TweetDeck for Windows. Here’s when and why they’re ending support for TweetDeck.

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Twitter for “power users”

If you are a heavy Twitter user, chances are you’ve heard of and used TweetDeck. TweetDeck is a great dashboard application that lets you manage your Twitter account(s) like a pro. Unfortunately, if you’re a Windows user, Twitter has announced their intention to end support for TweetDeck Window app, beginning April 15th.

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This move will force PC users to rely on the web version instead of the standalone app they’ve become accustomed to. TweetDeck was intended for Twitter power users, allowing users to see and organize posts by mentions, notifications, and lists. With the elimination of the standalone Windows app, PC users will have to adapt to the not-as-viewer-friendly version on the web.

Why nix the standalone app?

post, Amy Zima, project manager, stated they want “to better focus on enhancing your TweetDeck experience.”

They also stated they’d, “been working on infrastructure projects like [TweetDeck] to ensure we have a stable foundation to continue improving [it] in the future.” While Twitter is adamant nothing is changing about TweetDeck itself, merely how you access it; longtime TweetDeck fans will probably notice a few differences in the layout and organization.

Don’t panic yet

According to Twitter’s blog post, users should be automatically logged into the TweetDeck Chrome and Mac apps as long as you’re on twitter.com or Twitter’s analytics page. This should allow for faster access to the new TweetDeck. Also, Twitter gave instructions on how to pin the web version of TweetDeck to your Windows taskbar, but this may not be as useful, especially if you’ve gotten used to the standalone app. For one, the readability in the web view isn’t the same as the standalone app, but it is better than losing the capability altogether. You may remember the iOS and Android app version were also nixed, so in a way, in makes sense for Twitter to end the Windows app as well.

Perhaps, by offering TweetDeck in one place, Twitter will be able to offer more relevant, timely, updates to the service. What do you think about Twitter’s decision to nix the Windows app?

#TweetDeck

Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

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10 Comments

10 Comments

  1. Corrigan

    March 23, 2016 at 1:03 pm

    I’m not surprised that they’re getting rid of the desktop Tweetdeck programs, because their support for it has been godawful for years. It *still* doesn’t have proper animated GIF support, but on the other hand, it doesn’t have a lot of the garbage features that web Twitter has, like Moments and Sponsored Tweets.

    It’s a shame that Twitter killed the API for third party apps, because I’d love to see an open source TweetDeck clone.

    • Lani Rosales

      March 23, 2016 at 3:53 pm

      We’re hearing that very sentiment from a lot of people. Oh well, I guess.

  2. nollet

    March 23, 2016 at 3:32 pm

    “According to Twitter’s blog post, users should be automatically logged into the TweetDeck Chrome and Mac apps as long as you’re on twitter.com or Twitter’s analytics page.” Already the case and it’s a disaster for multi users….
    The great utility of tweetdeck for community manager is to have one tool for all accounts. Now I can’t use tweetdeck with my all accounts and see in tweeter others. Very bad news

    • Lani Rosales

      March 23, 2016 at 3:53 pm

      Right!? We predict some pretty crazy “OOPS” moments for the next few weeks as people adjust….

  3. Matthew Hall

    March 24, 2016 at 8:23 am

    As a long term, Windows based standalone Tweetdeck app user, I’m fine with this migration. However, my default and very preferred browser is Firefox. Is there a way to force clicks on links in the Chrome based Tweetdeck to open in FFox instead of Chrome? Looking for magic!

    • Lani Rosales

      March 24, 2016 at 10:17 am

      We’re not sure of the magic, Matthew, but we’ll ask around!

    • Lani Rosales

      March 24, 2016 at 10:59 am

      Matthew, we DID hear one suggestion that might work: “My suggestion would be to change the default browser preference to Firefox while using TweetDeck then you can always switch it back. That’s not the best fix, but it may work.”

      • Matthew Hall

        March 24, 2016 at 11:07 am

        Thanks. That’s a bit cumbersome and it appears that I will have to go with Chrome for now until some other deep, dark,black magic reveals itself! Thanks for the quick reply.

        • Lani Rosales

          March 28, 2016 at 10:17 am

          Sorry we’re only partially magic 🙁

  4. Lynn

    June 2, 2016 at 5:02 am

    I hate not having the desktop version of Tweetdeck. I miss it&TBH,it worked a LOT better. Plus,it was much more convienient for me,than the web version. I have been having so many issues,glitches&problems on the web version(one of said issues,is it crashes my browser constantly&sometimes several times a day,where the desktop version never did that&another issue,is DM conversation is near impossible as it freezes up,after a few messeges),that I never had on the desktop version. Plus,I now have to be on the web,to use it,whereas with the desktop version,I did’nt have to worry about it,just click the pinned tab&I’m there&tweeting,no logging onto the web to access it,or anything else. I don’t see how they thought forcing us to use the web version,is better/more convienient than using the desktop version,but I personally don’t think it is,at all. I think the desktop version should have at least been made/left an option to choose if you wanted to use it,rather than force people to have only one way to use Tweetdeck. I like Tweetdeck/Twitter&used to love it,but all their constant changes(this one definately included)is sadly making me begin like it less&less&become more frustrated with it,as time goes on. \:

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Social Media

Why Trump’s lawsuit against social media still matters

(SOCIAL MEDIA) Former President Trump snagged headlines for suing every large social media platform, and it has gone quiet, but it still deeply matters.

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It was splashed across headlines everywhere in July: Former President Trump filed a lawsuit against social media platforms that he claims unrightfully banned him during and after the fallout of the January 6th capitol riots. The headlines ran for about a week or so and then fell off the radar as other, fresher, just-as-juicy news headlines captured the media’s eye.

Many of us were left wondering what that was all about and if anything ever became of it. For even more of us, it probably passed out of our minds completely. Lack of public awareness for these things is common after the initial media blitz fades.

Lawsuits like these in the US can take months, if not years between newsworthy milestones. The most recent news I could find as of this publishing is from August 24, 2021, on Yahoo! News from the Washington Examiner discussing the Trump camp’s request for a preliminary injunction in the lawsuit.

This particular suit shouldn’t be left to fade from memory in the shadows though, and here’s why:

In the past few years, world powers have been reigning in regulations on social media and internet commerce. The US is actually a little behind the curve. Trump may have unwittingly given us a source of momentum to get with the times.

In the European Union, they have the General Data Protection Regulation (GDPR), widely acknowledged to be one of the toughest and most thorough privacy laws in the world, a bold title. China just passed its own pair of laws in the past four months: The Data Security Law, which took effect on Sept. 1, and The Personal Information Law, set to take effect November 1st. The pair is poised to give the GDPR a run for its money for that title.

Meanwhile, in the US, Congress has been occupied with other things and, while there are five bills that took aim at tech monopoly currently on the table and a few CEOs had to answer some questions, little actual movement or progress has been made on making similar privacy protections a thing in the United States.

Trump’s lawsuit, while labeled by many as a toothless public relations move, may actually create momentum needed to push regulation of tech and social media forward in the US. The merits of the case are weak and ultimately the legislation that would give it teeth doesn’t exist yet.

You can’t hold tech companies accountable to a standard that doesn’t properly exist in law.

However, high profile attention and someone willing to continue to make noise and bring attention back to the subject, one of Trump’s strongest talents, could be “just what the doctor ordered” to inspire Congress to make internet user rights and data privacy a priority in the US, finally.

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Social Media

Even solopreneurs are doing live commerce online – it’s not just QVC’s game anymore

(SOCIAL MEDIA) When you think of watching a show and buying things in real time, it invokes thoughts of QVC, but social media video has changed all that.

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After the year everyone has had, one wouldn’t be remiss in thinking that humanity wants a break from live streaming. They would, however, be wrong: Live online commerce – a method of conversion first normalized in China – is the next evolution of the ubiquitous e-commerce experience, which means it’s something you’ll want on your radar.

Chinese company, Alibaba first live streamed on an e-commerce site in 2016, allowing buyers to watch, interact with, and buy from sellers from the comfort of their homes. In 2020, that same strategy netted Alibaba $7.5 billion in presale revenue – and it only took 30 minutes, according to McKinsey Digital.

But, though western audiences have proven a desire to be just as involved with sellers during the buying process, live commerce hasn’t taken off here the way it has elsewhere. If e-commerce merchants want to maximize their returns in the next few years, that needs to change.

McKinsey Digital points out a couple of different benefits for organizations using live commerce, the main one being an influx in traffic. Live streaming events break the buying experience mold, and consumers love being surprised. You can expect that prospective buyers who wouldn’t necessarily visit your store under normal circumstances would find value in attending a live event.

Live events also keep people on your site for longer, resulting in richer conversion opportunities.

The sense of urgency inherent in in-person shopping doesn’t always translate to online markets, but having a stream showing decreasing inventory or limited-availability items being sold inspires people to act expeditiously rather than sitting on a loaded cart–something that can kill an e-commerce conversion as quickly as it starts one.

There are a ton of different ways to incorporate live events into your e-commerce campaigns. Virtual auctions are popular, as are markets in which individual sellers take buyers through inventory. However, the live event could be tangentially related–or even just something impressive running in parallel with the sale–and still bring in a swell of revenue.

Screen fatigue is real, and there isn’t a true substitute for a brick-and-mortar experience when done correctly. But if you have an e-commerce shop that isn’t utilizing some form of live entertainment–even just to bring in new buyers–you’re going to want to try this strategy soon.

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LinkedIn is nixing Stories this month (LinkedIn had Stories!?)

(SOCIAL MEDIA) LinkedIn tried to be like the cool kids and launched “Stories,” but the video feature is being shelved and “reimagined.” Ok.

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Creating the next big thing is essential for social networks to stay relevant, continue growing, and avoid shutting down. Sometimes, this leads to businesses trying to ride along with the success of another app’s latest feature and creating their cloned version. While the logic of recreating something already working makes sense, the results aren’t universal.

This time around, LinkedIn is saying goodbye to its short-lived Snapchat-like video product, Stories. In a company post, LinkedIn says it’s removing its Stories experience by the end of September.

Why is LinkedIn retiring Stories?

According to a post by Senior Director of Product at LinkedIn Liz Li, “[LinkedIn] introduced Stories last year as a fun and casual way to share quick video updates.”

After some testing and feedback, they learned this is not what users wanted. Seems like they could have beta tested with users and heard the same thing, but I digress.

“In developing Stories, we assumed people wouldn’t want informal videos attached to their profile, and that ephemerality would reduce barriers that people feel about posting. Turns out, you want to create lasting videos that tell your professional story in a more personal way and that showcase both your personality and expertise,” said Li.

What does this mean for users?

Starting on September 30, 2021, users will no longer be able to create Stories for Pages. If you’ve already planned to have an image or video ads run in-between Stories, they will now appear on the LinkedIn feed instead. For those who used Campaign Manager to promote or sponsor a Story directly from your Page, the company says “these paid Stories will not appear in the LinkedIn feed”, and the user will need to recreate the ad in Campaign Manager.

What’s next for LinkedIn?

According to Li, LinkedIn is taking what it learned from its finding to “evolve the Stories format into a reimagined video experience across LinkedIn that’s even richer and more conversational.” It plans on doing so by using mixed media and the creative tools of Stories.

“As we reimagine what is next, we’re focusing on how we can provide you with a short-form, rich interactive video format that is unique to our platform and that better helps you reach and engage your audiences on LinkedIn. We’re always excited to try out new things and learn as we go, and will continue to share updates along the way,” the company said.

Although Stories didn’t work well for LinkedIn as they hoped, one thing is for sure. LinkedIn isn’t giving up on some form of interactive video, and we can only hope they “reimagine” something unique that keeps users coming back for more.

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