Twitter introduces #Stickers, should you care?
Twitter users will now have a fun way to add some pizzazz to their posts, without using up their 140-character limit. The social media feed has introduced #Stickers. Stickers are images you can use to enhance your photos. Give your cat a pair of sunglasses, or your guests some party hats.
If you’re already using other social media sites with photos, this will probably seem pretty familiar.
You won’t be able to use stickers from third-party apps on Twitter, but the company is promising to keep you continuously updated with new swag for your photos – though they won’t reveal the exact timeline of these updates.
Just like on Snapchat
Stickers are already standard on Snapchat, so Twitter is really just catching up. But what makes Twitter’s stickers unique is that they are searchable. When you tap on a sticker on a Twitter post, you are taken to a timeline that includes all posts using that sticker. You can also search for particular stickers in the exact same way that you use hashtags.
Why should you care? Besides seeing lots of pictures of animals wearing sunglasses? Well, because this could be a good marketing opportunity. For example, your company or event could have its own searchable sticker, inspiring users to engage even more with your brand. The Next Web suggests that festivals like Pride could have a dedicated sticker for all of its events.
All posts about Pride would be unified by a common image. If you happened to see one post about Pride, and clicked on the sticker, you’d be taken to a page showing all of the events. Thus, users/customers have a way to easily learn more about your event or brand, all without wasting a single letter in your 140-character limit.
Twitter will also allow users to post as many stickers as they want on each picture, and each sticker has its own separate timeline. While this is an interesting way to play catchup, it could be a highly useful tool for brands already highly leveraging the Twitter community.