Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

Twitter adds searchable #stickers, and it’s so stupid. Or is it?

(SOCIAL MEDIA NEWS) – Twitter plays catchup by adding searchable stickers, but should anyone even care? Maybe.

Twitter introduces #Stickers, should you care?

Twitter users will now have a fun way to add some pizzazz to their posts, without using up their 140-character limit. The social media feed has introduced #Stickers. Stickers are images you can use to enhance your photos. Give your cat a pair of sunglasses, or your guests some party hats.

If you’re already using other social media sites with photos, this will probably seem pretty familiar.

You won’t be able to use stickers from third-party apps on Twitter, but the company is promising to keep you continuously updated with new swag for your photos – though they won’t reveal the exact timeline of these updates.

Just like on Snapchat

Stickers are already standard on Snapchat, so Twitter is really just catching up. But what makes Twitter’s stickers unique is that they are searchable. When you tap on a sticker on a Twitter post, you are taken to a timeline that includes all posts using that sticker. You can also search for particular stickers in the exact same way that you use hashtags.

Why should you care? Besides seeing lots of pictures of animals wearing sunglasses? Well, because this could be a good marketing opportunity. For example, your company or event could have its own searchable sticker, inspiring users to engage even more with your brand. The Next Web suggests that festivals like Pride could have a dedicated sticker for all of its events.

All posts about Pride would be unified by a common image. If you happened to see one post about Pride, and clicked on the sticker, you’d be taken to a page showing all of the events. Thus, users/customers have a way to easily learn more about your event or brand, all without wasting a single letter in your 140-character limit.

Advertisement. Scroll to continue reading.

Twitter will also allow users to post as many stickers as they want on each picture, and each sticker has its own separate timeline. While this is an interesting way to play catchup, it could be a highly useful tool for brands already highly leveraging the Twitter community.


Ellen Vessels, a Staff Writer at The American Genius, is respected for their wide range of work, with a focus on generational marketing and business trends. Ellen is also a performance artist when not writing, and has a passion for sustainability, social justice, and the arts.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Tech News

Adding to the series of questionable Twitter decisions, TweetDeck is now called X Pro and will cost you $84 a year.

Opinion Editorials

This latest bug with Twitter un-deletes posts - and if you've been on the internet a long time, that's a lot you might want...

Tech News

Meta launched its new Twitter competitor, Threads this week, and it gained more than 10 million followers overnight. Could this be a harbinger of...

Tech News

The Shiba Inu meme is featured on the Twitter web UI, on the heels of Elon Musk facing a $258 million dollar lawsuit for...


The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.