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Unrest in the Ranks

Wow, what a day for the National Association of REALTORS on AG today! It started with Russell Shaw’s optimistic view of the future of, progressed to enthusiastic discussion of the NAR’s recruitment of a Social Media Manager and then went a step further with a wishlist for the NAR’s future in Web 2.0. I was quite surprised at the tone of some of the comments and the apparent dissatisfaction of many members of the with the NAR. What most surprised me, however, is the amount of participation in these discussions.

I suspect that the NAR is interested and is listening to all this too. I mean, how could it not? Although the is not a huge percentage of the population of the Association, I’d be willing to bet that we are the most vocal demographic of the group. Even if we aren’t speaking directly TO the NAR, there is no way it can ignore us. We are out here having spirited conversations in plain ‘site’. Besides, the stuff we are spewing is frickin’ GENIUS, right? The powers that be gotta be listening and they have to be wondering how they can harness some of the passion and energy that is brewing at the grass roots. Heck, I’M wondering how we can do that.

How do we (me and the NAR-I’ve decided we’re buds!) convince the masses that the Association really is theirs? How do we explain that every person who gets involved has an opportunity to inspire change wherever they think it is needed? What do we have to do to persuade the apathetic-until-they-get-in-front-of-a-keyboard group that the satisfaction and karmic benefit that is available OFFline is exactly as powerful or more than that which they get participating ONline?

Tell me, what will it take to get you to be the change you wish to see in our little real estate world?

Promote Your-own-self, Soldier!

I challenge every one of you who has participated in the conversation today to send your message up through the ranks of the REALTOR organization. Find out what it takes to get on the Board of your local Association, or even simply join a committee to start. Get appointed as a Director to your State Association, attend those meetings and share what you know about how the business works offline and online. Inquire with your AE about getting involved at the National level. Get out there and get to know the people who are leading at the local, state and national level. Let them know what your interests are and that you want to get involved.

DO something. LEARN something. TEACH something.

Without new blood, innovative ideas, and fresh volunteers to lead the way into our real estate future, the NAR will not ever live up to what we think it should be. If we criticize and fail to accept any bit of responsibility for the paths our Associations take, we will go no where. Every negative prediction made in today’s comments would come true if everyone sat back and let someone else do the heavy lifting. We can’t replace the old guard if we don’t have a new guard. We, the leaders of the, have to expand our leadership roles out in to the ‘real world’.

So there you have it. The ultimate Call to Action. Do it, yo! You will be amazed at the difference you can make.

BONUS FROM REALTOR.ORG: Create your Expertise Profile at (You’ll need to log in, so have your info handy or Register if you haven’t already done so.) NAR often looks to its members for help in formulating policies and developing programs and services. By completing an expertise profile, you will provide all levels of the REALTOR® family (including the Local, State and National Associations) with key information about you and your professional experience. The information that you will provide in this profile will be used as a resource in a variety of ways, including identification of members with certain expertise to serve on committees, working groups, presidential advisory groups; also, to respond to surveys about association issues, products, services etc.

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Lisa sells residential real estate in the Pocono Mountains of Northeastern PA, and authors The Poconos Real Estate Blog. Being a strong believer in community participation, she currently serves as President of a 1700 home Property Owners' Association and Secretary of the Board of the local REALTOR Association for 2009. Her most challenging and fulfilling role, though, is that of Mom to two teenage girls, and her main hope for them is that they learn to appreciate the abundant joys of a life lived with a positive attitude. You can connect with Lisa on Twitter, Facebook and/or LinkedIn.

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  1. Russell Shaw

    October 13, 2008 at 9:50 pm

    >>How do we (me and the NAR-I’ve decided we’re buds!)

    Love it! 🙂

  2. Lani Anglin-Rosales

    October 13, 2008 at 10:05 pm

    Lisa, I love your call for leadership, it’s so easy to get instant gratification by griping about what the NAR should do, but it takes dedication of people to get involved in their boards. Many writers and readers of AG are active in their boards and I like your challenge to take it even higher, it is certainly motivational!

  3. Jonathan Dalton

    October 13, 2008 at 10:36 pm

    Yes, well …

    Some can be changed from within. Some is institutionalized and will be difficult if not impossible to eradicate. Here’s what I mean … new blood will take you so far and new blood can advance so far, but at some point in the rise to power there’s going to be a need to toe the company line.

    Pick the chicken or the egg – have those in the national leadership spouted the mantra from the Housing Market Facts website (and before it had been posted a website), or did they rise to where they were because of their willingness to promote that line of thought and that line alone?

    Change can happen but to be able to turn the rudder on this ship, it’s going to take a large amount of turnover to change the momentum.

  4. Brian Tercero

    October 13, 2008 at 10:40 pm

    Being an IT Manager for the past 10 years, and while working at a real estate company for the past 4 years, it has made me aware that real estate and technology are a perfect mix. And reading blog posts like this one just underline that fact that I have to jump in head first!

    Keep up the good work, I love this blog!

  5. Jay Thompson

    October 13, 2008 at 11:49 pm

    Very well said Lisa!! While it wasn’t unexpected, I was disappointed that some seemed to feel the NAR Social Media Manager position is doomed to failure before the person is even hired. Yes, I’ve been quite vocal at times about some things the NAR has done (or not done) and no, it’s not a perfect organization (show me one perfect organization). But the simple fact that the NAR is considering a position like this speaks volumes. Let’s give it a chance and let’s help it be successful!

    Getting involved directly in a local, state or national association is certainly one way we can help move these associations forward. But I also think I could make a reasonable argument that there are other ways — such as posts like this one, the other posts today, and those back in the archives both here and on other blogs. Let’s face it, those writing and commenting on posts like these are already more involved than 99% of the membership. Change can be affected in many ways.

    I talked to the CEO of my local association a few weeks ago about technology and what I thought needed to be done to help the membership in that regard. I was amazed at how willing to listen this “old school” guy was. The associations are clamoring for help, they need help, and I think they are willing to listen and consider change.

  6. Bob

    October 14, 2008 at 12:53 am

    “But the simple fact that the NAR is considering a position like this speaks volumes.”

    Until we know what the purpose of the position is, it doesn’t say anything.

  7. Bill Lublin

    October 14, 2008 at 1:22 am

    JonathanYou said “Pick the chicken or the egg – have those in the national leadership spouted the mantra from the Housing Market Facts website (and before it had been posted a website), or did they rise to where they were because of their willingness to promote that line of thought and that line alone?”

    I’ve served at NAR on committees, Workgroups and Presidential Advisory Groups for more than 10 years. – always because I volunteered or was chosen because of my experience on the issues, never because of any party line, or because of any willingness to promote anything that I didn’t believe was correct or accurate (I was chosen to Chair the NAR Short Sale Workgroup for example becuase I have 20 years of REO experience, serve on the Risk Management Committee, and am Chairman of the Professional Standards Committee. – a reasonable resume for that post I think). Local State and National Associations are constantly looking for people to volunteer, and they aren’t asked to check their political leanings or opinions at the door. In fact, diversity is nurtured and treasured in the best of these groups. Try it, you might like it !

  8. Jim Duncan

    October 14, 2008 at 8:29 am

    NAR needs to watch this, among other things –

  9. Bob

    October 14, 2008 at 10:02 am

    “Local State and National Associations are constantly looking for people to volunteer, and they aren’t asked to check their political leanings or opinions at the door.”

    Not my experience here Bill.

  10. Daniel Rothamel, The Real Estate Zebra

    October 14, 2008 at 2:45 pm


    I’m going to be the Vice-Chair of an NAR committee in 2009, and no one has even asked me what my opinions are on anything. The first, and really only, question I got asked was, “are you willing.”

    I am.

    Now, time will tell how the experience will go, and you can bet your sweet bippy that I’ll be blogging about it.


    I am going to put on my Community Manager hat for just a minute and throw in a shameless plug– that Gary Vaynerchuck video rocks hard. You won’t to miss Gary’s keynote presentation at Inman Connect NYC 2009. It is guaranteed to be enlightening, entertaining, and energetic.

  11. Pamela Geurds Kabati

    October 14, 2008 at 8:21 pm

    Hi Lisa,
    I saw Daniel Rothamel’s tweet about your post, and I just wanted to tell you that it really resonated with me. I’ve always been a strong advocate of trying to change things from the inside out…working to solve problems, not just point them out. (I’ve been with NAR for almost 20 years now…most recently as VP of Publications) Thanks for making such a compelling case!

  12. Lisa Sanderson

    October 14, 2008 at 9:18 pm

    I’m *really* jazzed up about getting hits & comments from all you big shots out there, in the blogosphere, serving at various levels in the REALTOR organization, and from within NAR even!! (Hi Pamela, thanks for stopping by!!).

    This, the idea of participating in our communities & Associations, is very dear to me and I am pleased to know that there are kindred minds out there. Every one of us has unique gifts and opportunities to make a difference and, like Jay said, every kind of participation counts.

    Jim: Thanks for the video. I love that guy’s enthusiasm!

  13. Bob

    October 15, 2008 at 9:11 pm

    I want a NAR that doesn’t allow an agent to use “CityRealtor”.com for a year, while said agent is president of the local board. The legal counsel of the agent’s broker eventually shut it down when NAR refused to act.

    I want a NAR that is embarrassed by the number of times Yun and Lereah have been wrong – as recently as a month or so where Yun states that the foreclosure crisis is overblown.

    I want a NAR that doesn’t allow a local board to do this to a member while entertaining relationship building with third party listing sites.

    You want a call to action? Here is one:

    I challenge each and every one of you who is connected to NAR via local, state or NAR itself, to stand up and defend Marc Rasmussen. Demand that the Sarasota Association of Realtors return his domain.

    If you can’t do that, then I want a NAR that doesn’t have you as a volunteer.

  14. Bob

    October 15, 2008 at 9:22 pm

    Somehow I screwed up the link regarding Marc Rasmussen.

  15. Jay Thompson

    October 15, 2008 at 10:01 pm

    Bob –

    Can you re-post the link? I see a closing tag in my emai for this comment, but nothing else. Would love to read it. I found some things on Rasmussen v. Sarasota Association of Realtors, Inc on Google, so I’m guessing that’s what you are referring to. I’ll look though it, but if you have something that summarizes, that’d be great.

  16. Jay Thompson

    October 15, 2008 at 10:02 pm

    That should have read a closing “a” link tag (WP is stripping the HTML)

  17. Jay Thompson

    October 15, 2008 at 10:19 pm

    Well this link sums up what I believe Bob was referring to:


  18. Jay Thompson

    October 15, 2008 at 11:02 pm

    Bob –

    Disregard my comments requesting a repost of the link, I must have been typing that as you were reentering the link.

    That story makes me want to puke.

  19. Eric Bramlett

    October 16, 2008 at 7:20 am

    Bob – thanks for posting that over here. Right now, Marc could use all the support he could get. If SAR has its way, they will end up with a domain that he personally invested thousands of hours of time into. This goes against NAR’s mission statement about as directly as possible:

    The core purpose of the NATIONAL ASSOCIATION OF REALTORS® is to help its members become more profitable and successful.

    Since there are many NAR volunteers here, we’d love your help getting the word out to NAR, which would hopefully put some pressure on SAR to drop their ICANN suit, and allow Marc to retain what’s rightfully his.

    If you guys are interested in helping us out with this cause, please let me know what we can do to help you.

  20. Eric Blackwell

    October 16, 2008 at 7:50 am


    I find it offensive as well what has happened to Marc. I have been online friends with Marc for a number of years (we’ve never spoken on the phone…). I have seen the hours he has put into his online presence. He is now basically forced to re-build from the ground up his web presence. I will be publicizing it and linking to him, to try and help him recover.

    I (along with many others I am sure) would consider it a favor to him as well.

    That having been said, I have found the local boards more friendly than Bob has and I thoroughly agree with internet and online savvy REALTORS getting “in the game” and serving. (read: great post 🙂 ) The only way that truly good decisions are made is when well informed decision makers participate.

    I recently spoke to the members of our board @ online marketing. Most were great REALTORS, Most had little experience online and that leaves us all vulnerable even when the decisions they make are well intentioned. (which I believe that they are 99% of the time).



  21. Gulfshoreslife

    October 16, 2008 at 8:25 am

    I want an NAR that stands behind the articles and suggestions within it’s REALTOR Magazine. Case in point being the Mr. Internet article from years ago suggesting REALTORS use the keyword terms “city+mls” in agent domain names. I would like the NAR to have the Sarasota Association of Realtors stand down, stop harrassing Marc Rasmussen, release their ICANN challenge to take control of Mr. Rasmussens domain that he built such great value into, and demand that SAR issue an appology to Marc Rasmussen for trying to destroy his business.

    I would like an NAR that used as an all inclusive tool for all REALTORS and no premium services built into it. should not be a profit center for who knows what entity, it should be a site that is useful to all REALTORS and all REALTORS should benefit equally and on a level playing field having access to all of the same tools for zero additional fees. There is no reason in the world why member fees could not support the programing and maintenance of the site with no need for premium services. Why is our “brand” being utilized as a profit center instead of a tool for the members at large? Why is it that Trulia and Zillow using the terms “MLS” have more useful REALTOR listing information for properties than the site that any sane person would think was all inclusive and should have has much information as any site out there?

    I would like NAR to reevaluate being a real estate cheerleader. REALTORS are here to assist in buying and selling of properties and as long as the market is healthy then people will be buying and selling property. However, when using statistics to be the “cheerleader” of buy, buy, buy and in doing so causing prices to escalate and then causing over building this group as a whole ultimately suffers from the hangover caused by the euphoric high obtained in the great real estate buying party. Even worse, the domino effect has taken our whole economy to it’s knees. Like Joe Friday says, “Just the facts Mam!”, get rid of the crystal ball and lets stick with the facts. We are supposed to be experts on buying and selling real property using real data, not investment advisors or readers of the future – it makes me sick there were so many REALTORS pumping up the “they’re not making any more of it” and “it’s a great time to buy” mantra.

    Research other industry trade publications and then revamp REALTOR Magazine. For some reason as much as I have wanted to look forward to the arrival of my industry trade publication, I just never get that much out of it. Look, the farmers across this country have much better trade publications than the REALTORS.

    I don’t want to be a serial complainer, but addressing these issues would make for a better NAR.

  22. Bob

    October 16, 2008 at 10:06 am

    Just to clarify, this isn’t about the use of the term “MLS”. Marc won that ethics complaint. He agreed to redirect the domain to a different one that would still give him the benefit of all the links pointing to it. The issue, and what is truly offensive, is an Association of Realtors trying to seize Marc’s domain to use for their own benefit. As equally offensive is the fact that it is local agents using the Board of Realtors to harm a fellow Realtor.

    I believe that most of you on the defending NAR truly believe that you can make a difference. No one has a louder voice than this group, so here is your chance to prove your position. Which of you challenging the rest of us to get involved are willing to take a stand and fight as Realtors for another Realtor? Is there a more noble fight than for us to defend each other? Surely that is more important than teaching suits in Chicago and DC to Twitter, is it not?

  23. Benn Rosales

    October 16, 2008 at 11:39 am

    Hi Bob,

    I think you’re absolutely out of line with your last paragraph from top to bottom and everything inbetween.

    I’m sitting here in draft mode writing on this very subject to click over to read this half baked arm twist you just delivered to Ag and the writers it promotes.

    Obviously, I believe that if you are a member and pay for use of then you should be allowed reasonable use and I honestly believe that Marc’s case presents a best case scenario of reasonable use. The term MLS is so diluted today that I think a great case could be made, especially based on the legnth of time he’s had use of the domain, and the ridiculous notion that SAR just noticed that Marc ranks number 1 for nearly every possible search term.

    Now, since you expect nothing less than my honest position, I’ll also address the flip side of my feelings on the subject. If you look at the other agents there in Sarasota below Marc in google that are not positioned using a trademark violation you have to see that there is a very unfair balance. To the other members of that local board, they’re justified to complain, and justified to demand action, OR fair use of that same trademark, or the trademark is and should be deamed diluted.

    I’m on the side of allowing everyone to use the trademark that pays dues to do so so long as it’s within reason.

    I have more to say on this subject and will.

  24. Eric Bramlett

    October 16, 2008 at 12:18 pm

    Benn –

    I don’t think you understand the issue. Marc stopped using after it was asked of him, but 301 redirected the site to his new site – This accomplishes a few things:

    1) It completely disassociates his site & brand from the sarasota mls.
    2) It redirects his current clients who use & like his site to his new site.
    3) It redirects the online authority that he built up over the years to his new site, which allows him to retain the rankings he worked so hard to build.

    SAR took him to ICANN and is trying to effectively take his site from him, and all of the hard work that he put into it over the last 5 years. If SAR is able to take his site, they can rebrand it and enjoy the rankings that Marc worked so hard for.

    As an interesting side note. The Sarasota MLS has now merged and is known as the new Mid Florida Regional MLS. So why do they still want Marc’s URL?

  25. Bob

    October 16, 2008 at 1:53 pm


    SAR tried to make a weak claim of common law trademark rights. Trademark isn’t the issue because there is no trademark that applies here. The taking of the domain is the issue. Not even NAR commandeers domains that use “Realtor”, a term that is a legit trademark that has been diligently defended. The agents are allowed to keep them and they redirect to new domains. Case in point, you still own “” and are redirecting it to AG, correct?

    As someone pointed out earlier, none other than NAR published an article by Michael Russer recommending that agents register and use domains with City+MLS in them. That is a defacto NAR endorsement. Marc followed that advice and you call it an “unfair balance”? How in the world was that unfair?

    You have an agent who in good faith, has invested an enormous amount of time and money in a domain. If it were any other domain, they wouldn’t have done this. Once Google factors in the loss of links because the 301 redirect is killed, Marc will feel an immediate negative impact. That impacts his business in a market where few can afford any decrease.

    This isn’t the first BOR to strong arm an agent and it won’t be the last, unless people already in place say something. What is out of line about challenging those who keep challenging me? They preach that involvement from the inside makes a difference, so I would like to see them use their bully pulpit to prove it.

    How is that out of line or halk baked?

  26. Lisa Sanderson

    October 16, 2008 at 1:54 pm

    I think that everyone has their pet issues, things they are knowledgable in and areas that they are passionate about. No matter what *your* issue is, it is up to you to do something about it, be it ethics, copyright issues, finance, how to twitter or whatever on the local, state and/or national levels. Just take it on, be proactive. There’s over a million of us…we should be able to handle all of them!

  27. Daniel Rothamel, The Real Estate Zebra

    October 16, 2008 at 2:11 pm

    Interestingly, Inman News just posted a story about the Rasmussen/MLS situation:

  28. Gulfshoreslife

    October 16, 2008 at 2:30 pm

    “Case in point, you still own “” and are redirecting it to AG, correct?”

    Is that correct? LOL

  29. Benn Rosales

    October 16, 2008 at 3:08 pm

    “SAR took him to ICANN and is trying to effectively take his site from him, and all of the hard work that he put into it over the last 5 years. If SAR is able to take his site, they can rebrand it and enjoy the rankings that Marc worked so hard for.”

    Yeah, I get that, but here’s the root question I’m after, and maybe you can answer it. Is trademark at the heart of that case that was made at ICANN or not?

  30. Eric Bramlett

    October 16, 2008 at 3:34 pm

    “Is trademark at the heart of that case that was made at ICANN or not?”

    Yes, it is. It’s a great question to raise. Why would SAR claim copyright infringement when they have never placed any notice of copyright to “sarasota mls” (as they have Realtor) and are no longer known as the “Sarasota MLS.” ICANN made a BAD decision here.

    A better question is, “Why does SAR want Marc’s site so badly?”

  31. Jay Thompson

    October 16, 2008 at 3:42 pm

    My interpretation of the ICANN decision ( is that the SAR is claiming a service mark issue.

    This (amongst other things) is something I do not understand, “Complainant repeats its allegation that Respondent is using the disputed domain name to direct Internet traffic to his site by misleading users to believe they are accessing Complainant’s website”

    Maybe I put too much faith in the public, but I have a hard time believing anyone would mistake the agents site for the actual MLS site.

    Redirecting a service/trademarked name (**if** “MLS is truly trademaked) to another site (as is done on this very site and MANY others) seems like a reasonable compromise. That the SAR kept at it until someone said “hand the name over” seems excessive, and unreasonable.

    And apparently the SAR still hasn’t learned. Why haven’t they purchased What are they going to do to the guy that owns Why don’t they secure or .name? What happens when the guy with decides to do something with it?

    When is Major League Soccer going to step in and say, “Hey, we’re the MLS!”

    Where does this all stop?

  32. Eric Bramlett

    October 16, 2008 at 4:01 pm

    “When is Major League Soccer going to step in and say, “Hey, we’re the MLS!””

    Too funny. This is my landing page that I optimize for “Austin MLS.”

  33. Bob

    October 16, 2008 at 4:19 pm

    No. There is no trademark registered to SAR relating to “MLS” to be infringed. ICANN agreed.

    This is now going to Federal Court. Marc would win if NAR would support him on this. There is no reason for him not to keep the domain like you got to keep yours.

  34. Bob

    October 16, 2008 at 4:25 pm

    The confusion between my comment and Eric’s is that the decision ICANN made wasn’t based on Marc infringing a trademark. SAR doesnt have one, and when they argued that they had common law trademark rights, ICANN didn’t buy it.

    ICANN bought the argument that the domain caused confusion and created an unfair commercial advantage. Even if that were true, SAR stripping Marc of his domain after he had agreed to 301 it had nothing to do with confusion. That action was both punitive and a land grab.

  35. Glenn

    October 16, 2008 at 4:25 pm

    Jay – unfortunately it probably won’t stop, because we have individuals in today’s society that will go to any length to destroy someone that is successful. Marc has worked hard on his site for a number of years. And you are quite correct that the public would probably know it is not a site about the MLS in Sarasota.

  36. Bob

    October 16, 2008 at 4:38 pm

    “Why don’t they secure”

    I’m willing to deal when they are. 😉

  37. Gulfshoreslife

    October 16, 2008 at 4:56 pm

    I bet the Sons of the American Revolution are ticked with Sarasota Association of Realtors knocking off their use of SAR – . Just a bunch of Cyber Squatters is what I think Mr. Cherry would call them.

  38. Eric Bramlett

    October 16, 2008 at 5:53 pm

    Thanks for clarifying, Bob. To be honest, I’d only skimmed the decision momentarily.

  39. Bob

    October 16, 2008 at 8:53 pm

    BTW, here is a link to Russer’s article in suggesting the use of “MLS” in a domain name.

  40. Carolyn Gjerde-Tu

    October 16, 2008 at 9:43 pm

    I think a big problem is that many people do not understand how much work someone like Marc has put into his site. They don’t understand why he can’t just chose a different URL and move on. Taking the domain away from him, not allowing the 301 redirect, is punishment.

  41. Bob

    October 16, 2008 at 11:21 pm

    Eric, actually ICANN did cite the trademark issued by the State of Florida that SAR went after at the same time they went after Marc. One of the three ICANN panelists disagreed. It will be interesting to see how much credibility a state trademark registered only a few months prior for $87.50 has in Federal Court.

    Given that NAR doesn’t require that a domain be surrendered, I would be suing for “tortious interference” as well.

  42. Ryan Hukill

    October 17, 2008 at 3:53 pm

    It’s funny that I would come across this today. We had what I would call a ground-breaking discussion this morning at our Education Committee meeting that I believe is going to spur some activity of change (I hate that word these days) within our association that will promote participation among our membership. I’m excited and hopeful, and others seem to be also. Although there are big obstacles in front of us, with old-school types running the board, I saw a spark of movement that I’ve not seen in the past. We all have to change things from within, at the micro-local level, then make it spread to local, state, and national levels. Great post. I hope it gets others fired up about taking control!

  43. Mike

    November 3, 2008 at 8:27 pm

    The new is a horrific disaster, as a homebuyer I like the previous state map search where you could search by county then town. You guy totally ruined the intuitive search feel of your site. I dont know who your whiiz-bang marketing gurus are, but they definitely shouldnt have tried to compete with zillow. You had a great site before, it worked, now you totally killed it and made my home search much complicated. The stupidity of the new interface is mind boggling, you could have at least left an option for the old type of search, before totally transitioning to this new crap.

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Social Media

*New* TikTok Insights launch: Content creators finally get audience analytics

(SOCIAL MEDIA) The popular short-form app, TikTok, finally launches the anticipated Insights feature, where content creators can view target audience data.



Two girls filming on TikTok.

Marketers searching for the zeitgeist which means TikTok scrollers pause to watch their content and then click through to buy a product have a new tool to help make that happen.

  • TikTok Insights offers marketers bite-size bits of user demographic information that will help build content that leads to sales.
  • With TikTok Insights you can learn more about your audience’s behavior, their interests, and their general sentiment toward brands.
  • TikTok Insights is free to use. Marketers can find TikTok user demographics by using filters to determine what they’re looking for.

The demographic info can be age-focused, focused on specific types of marketing, or even as specific as holiday or event marketing.

This is a step in the direction marketers have been asking for as they create content for the TikTok platform; however, creators looking for detailed analytics like they get from meta need to wait. Insights doesn’t offer that for now.

Like TikTok says in its own analytic information,

“While analytics are helpful in understanding the performance of your videos, you don’t need to create future videos based primarily around them. It’s best to consider the bigger picture, lean lightly on analytics, and use them as a source for insight rather than strategy.”

Marketers trying to key into reaching TikTok’s billion users worldwide are left, right now, searching for the magic that leads to consumers making the jump from the platform to using their purchasing power.

For marketers that means keeping things creative and collaborative, two key factors in TikTok’s success. And that success is huge. Users spend an average of 52 minutes on the platform when they log in and a staggering 90% of users say they log on every day.

TikTok Insights will help marketers find ways to connect, but the content TikTok is looking for is authentic.

And while entrepreneurs can bid for advertising like other social media platforms, they need to remember when planning that spend, that most TikTok marketing success stories are more accidental than planned. Have fun with that knowledge. Instead of pressure to create the perfect plan, TikTok Insights allows marketers to keep it creative and to find a way to tie it into what they enjoy about the platform.

Like all other social media marketing, focus on creating content that stops the consumer from their continual scroll. Make it a challenge and keep it real.

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Social Media

Grindr got busted for selling users’ data locations to advertisers

(SOCIAL MEDIA) User data has been a hot topic in the tech world. It’s often shared haphazardly or not protected, and the app Grindr, follows suit.



Grindr on phone in man's hands

If you’re like me, you probably get spam calls a lot. Information is no longer private in this day and age; companies will buy and sell whatever information they can get their hands on for a quick buck. Which is annoying, but not necessarily outright dangerous, right?


Grindr has admitted to selling their user’s data, however, they are specifically selling the location of their users without regard for liability concerns. Grindr, a gay hook-up app, is an app where a marginalized community is revealing their location to find a person to connect to. Sure, Grindr claims they have been doing this less and less since 2020, but the issue still remains: they have been selling the location of people who are in a marginalized community – a community that has faced a huge amount of oppression in the past and is still facing it to this day.

Who in their right mind thought this was okay? Grindr initially did so to create “real-time ad exchanges” for their users, to find places super close to their location. Which makes sense, sort of. The root of the issue is that the LGBTQAI+ community is a community at risk. How does Grindr know if all of their users are out? Do they know exactly who they’re selling this information to? How do they know that those who bought the information are going to use it properly?

They don’t have any way of knowing this and they put all of their users at risk by selling their location data. And the data is still commercially available! Historical data could still be obtained and the information was able to be purchased in 2017. Even if somebody stopped using Grindr in, say, 2019, the fact they used Grindr is still out there. And yeah, the data that’s been released has anonymized, Grindr claims, but it’s really easy to reverse that and pin a specific person to a specific location and time.

This is such a huge violation of privacy and it puts people in real, actual danger. It would be so easy for bigots to get that information and use it for something other than ads. It would be so easy for people to out others who aren’t ready to come out. It’s ridiculous and, yeah, Grindr claims they’re doing it less, but the knowledge of what they have done is still out there. There’s still that question of “what if they do it again” and, with how the world is right now, it’s really messed up and problematic.

If somebody is attacked because of the data that Grindr sold, is Grindr complicit in that hate crime, legally or otherwise?

So, moral of the story?

Yeah, selling data can get you a quick buck, but don’t do it.

You have no idea who you’re putting at risk by selling that data and, if people find out you’ve done it, chances are your customers (and employees) will lose trust in you and could potentially leave you to find something else. Don’t risk it!

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Social Media

BeReal: Youngsters are flocking in droves to this Instagram competitor app

(SOCIAL MEDIA) As Instagram loses steam due to its standards of “perfection posting,” users are drawn to a similar app with a different approach, BeReal.



social media - bereal app

BeReal is one of several “Real” apps exploding in growth with young users who crave real connections with people they know in real life.

According to, BeReal ranks 4th by downloads in the US, the UK, and France for Q1 2022 to date, behind only Instagram, Snapchat, and Pinterest.

BeReal flies in the face of what social media has become. Instead of curated looks that focus on the beautiful parts of life, BeReal users showcase what they’re doing at the moment and share those real photos with their friends. Their real friends.

It’s real. And real is different for a generation of social media users who have been raised on influencers and filters.

As the app says when you go to its page:

Be Real.

Your Friends

for Real.

Every day at a different time, BeReal users are notified simultaneously to capture and share a Photo in 2 Minutes.

A new and unique way to discover who your friends really are in their daily life.

BeReal app

The app has seen monthly users increase by more than 315% according to Apptopia, which tracks and analyzes app performance.

“Push notifications are sent around the world simultaneously at different times each day,” the company said in a statement. “It’s a secret on how the time is chosen every day, it’s not random.”

The app allows no edits and no filters. They want users to show a “slice of their lives.”

Today’s social media users have seen their lives online inundated with ultra-curated social media. The pandemic led to more time spent online than ever. Social media became a way to escape. Reality was ugly. Social media was funny, pretty, and exciting.

And fake.

Enter BeReal where users are asked to share two moments of real life on a surprise schedule. New apps are fun often because they’re new. However, the huge growth in the use of BeReal by college-aged users points to something more than the new factor.

For the past several years, experts have warned that social media was dangerous to our mental health. The dopamine hits of likes and shares are based on photos and videos filled with second and third takes, lens changes, lighting improvements, and filters. Constant comparisons are the norm. And even though we know the world we present on our social pages isn’t exactly an honest portrayal of life, we can’t help but experience FOMO when we see our friends and followers and those we follow having the times of their lives, buying their new it thing, trying the new perfect product, playing in their Pinterest-worthy decorated spaces we wish we could have.

None of what we see is actually real on our apps. We delete our media that isn’t what we want to portray and try again from a different angle and shoot second and third and forth takes that make us look just a little better.

We spend hours flipping through videos on our For You walls and Instagram stories picked by algorithms that know us better than we know ourselves.

BeReal is the opposite of that. It’s simple, fast, and real. It’s community and fun, but it’s a moment instead of turning into the time-sink of our usual social media that, while fun, is also meant to ultimately sell stuff, including all our data.

It will be interesting to watch BeReal and see if it continues down its promised path and whether the growth continues. People are looking for something. Maybe reality is that answer.

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