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HYP3R combines marketing trends, puts them to work for your venue or event

One of the newest services within the geolocation trend is offered by HYP3R, a location-based engagement platform. HYP3R finds the people at your venue without the use of hashtags, engages with them, and also finds social media influencers for you.

Your target audience, by location

Marketers and businesses alike are always in search of new and unique ways to engage with their audiences. You’ve probably heard of marketers using IP addresses to target their audiences by physical location or businesses pushing out messages to someone who actively checked in to their space on Facebook. Due to ever-changing mobile technology, this type of marketing, “Geomarketing”, or targeting your audiences based on geographic location, is one of the most quickly evolving trends.

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Marketing hackers

One of the newest services within this trend is offered by HYP3R. HYP3R is a location-based engagement platform. Because it offers location-based engagement, the service is an easy way for businesses to engage with influential customers at specific locations on a personal level and in real-time.

Based in Los Angeles, with offices in Miami, HYP3R touts themselves as marketing hackers. According to them, their mission is to make marketing efficient and delightful by enabling business and brands to engage with their customers and monitor their efforts results.

Engagement by identification

The way HYP3R allows for such an effective location-based marketing platform is because it targets users’ social media activity. Think of a sports game or music festival. Such events are likely to be massive sources of social media updates. However, more often than not, most of these updates might go unmissed because they don’t include hashtags or other identifying marks. This is where HYP3R shines because the platform helps the venue and/or sponsors identify these posts. By identifying these users, a venue can then send messages such as “Welcome to the show!” to an identified visitor.

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Finding your influencers

HYP3R also provides a CRM for those it has identified as having posted from a venue, which helps to identify repeat visitors, as well as those notable social media influencers that could be a huge marketing boon. Not only is it important in being able to identify those influential customers, but you can do so while they’re at your location and engage them in real-time which is when it matters most.

If you want to leverage HYP3R’s innovative location-based marketing platform for yourself, you can request a demo now on their website.

#HYP3R

Written By

Nichole earned a Master's in Sociology from Texas State University and has publications in peer-reviewed journals. She has spent her career in tech and advertising. Her writing interests include the intersection of tech and society. She is currently pursuing her PhD in Communication and Media Studies at Murdoch University.

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