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HYP3R combines marketing trends, puts them to work for your venue or event

One of the newest services within the geolocation trend is offered by HYP3R, a location-based engagement platform. HYP3R finds the people at your venue without the use of hashtags, engages with them, and also finds social media influencers for you.

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Your target audience, by location

Marketers and businesses alike are always in search of new and unique ways to engage with their audiences. You’ve probably heard of marketers using IP addresses to target their audiences by physical location or businesses pushing out messages to someone who actively checked in to their space on Facebook. Due to ever-changing mobile technology, this type of marketing, “Geomarketing”, or targeting your audiences based on geographic location, is one of the most quickly evolving trends.

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Marketing hackers

One of the newest services within this trend is offered by HYP3R. HYP3R is a location-based engagement platform. Because it offers location-based engagement, the service is an easy way for businesses to engage with influential customers at specific locations on a personal level and in real-time.

Based in Los Angeles, with offices in Miami, HYP3R touts themselves as marketing hackers. According to them, their mission is to make marketing efficient and delightful by enabling business and brands to engage with their customers and monitor their efforts results.

Engagement by identification

The way HYP3R allows for such an effective location-based marketing platform is because it targets users’ social media activity. Think of a sports game or music festival. Such events are likely to be massive sources of social media updates. However, more often than not, most of these updates might go unmissed because they don’t include hashtags or other identifying marks. This is where HYP3R shines because the platform helps the venue and/or sponsors identify these posts. By identifying these users, a venue can then send messages such as “Welcome to the show!” to an identified visitor.

Finding your influencers

HYP3R also provides a CRM for those it has identified as having posted from a venue, which helps to identify repeat visitors, as well as those notable social media influencers that could be a huge marketing boon. Not only is it important in being able to identify those influential customers, but you can do so while they’re at your location and engage them in real-time which is when it matters most.

If you want to leverage HYP3R’s innovative location-based marketing platform for yourself, you can request a demo now on their website.

#HYP3R

Nichole earned a Master's in Sociology from Texas State University and has publications in peer-reviewed journals. She has spent her career in tech and advertising. Her writing interests include the intersection of tech and society. She is currently pursuing her PhD in Communication and Media Studies at Murdoch University.

Tech News

Foster communication from the search bar with Google business messaging

(TECH NEWS) Google added business messaging options on Google Maps and Google Search to make it easier for businesses and customers to have communication.

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Google search bar open to communication with businesses.

Connecting with and understanding your customers is important in keeping your business thriving. So, to help streamline that communication, Google is adding business messaging options to the Google Maps app and Google Search.

To start using this, your business will first need to be verified by Google. If you haven’t verified your business yet, you can get more information on how to do so here. If you’re already verified, you simply need to turn messaging on from your Business Profile.

Once it’s on, customers will see a “Message” button on your Business Profile, and they will be able to message you at any time. From the business messages section in the “Updates” tab on Google Maps, you can start replying to customers. Also, via the Customers menu on your Business Profile, you’ll soon be able to see your messages straight from Google Search.

Google said, “When people look for information online, they want to find the answers to their questions quickly. This is especially true for people browsing nearby businesses. Business Profiles help merchants share information like how late you’re open and what safety measures are in place. But sometimes people are looking for answers to more niche questions such as: ‘Do you make gluten-free cakes?’ or ‘Is there covered parking?’”

To help make it easier for customers to ask their questions, Google isn’t making customers head back to your Business Profile to click the “Message” button every time they have a question. In addition to that button, customers can initiate a conversation with your business on any post you’ve created. Also, when a customer’s call goes unanswered, they will be prompted to send you a message.

And, besides making communication easier, Google will soon be “rolling out more metrics to give you a deeper understanding of how customers discover your Business Profile.” You’ll be able to see Insights on what queries customers used to find your business. You’ll be able to tell whether they saw your business on Google Maps or Search, and if it was on a computer or mobile device.

“We’ve continued to invest in new ways to make it easier for you to bolster your presence on Google. With these updated features, we hope you have more of the tools and information you need to connect with customers and grow your business in today’s ever-changing environment,“ Google said.

Easing the pain between business and customer is always a plus. What do you think about Google’s new messaging options?

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Tech News

Tired of transcribing screenshots? Put this Chrome extension to work

(TECH NEWS) This new Chrome extension takes out the tedium of transcribing all your necessary screenshots into your writing and does it for you.

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Logo for Docsumo, a transcribing Google Chrome extension

My favorite part of being a writer is getting to interview people from various walks of life. My least favorite part of being a writer is transcribing those interviews.

Slightly easier, but still annoying, is transcribing information from a screenshot, photo file or PDF. Sometimes you have to get this information in a rush and retyping all of it slows you down.

Docsumo is making that process into a breeze. The tool allows for users to grab text from a screenshot for easy copy and paste.

So how does it work? First, it has to be downloaded as a Google Chrome extension. Once it’s part of the browser’s extension, it can be put to work.

A video on Docsumo’s website demonstrates the easy transcribing process. The developer does a Google image search for a shipping label as they need to quickly copy and paste an address. When the necessary label pops up, they click the Docsumo tool that allows them to drag and select the part of the label they want to transcribe (the movement of the mouse is similar to taking a screenshot on a Mac computer).

Then, the text that they’ve highlighted is transcribed into a box where it can be copied and pasted. Simple!

In addition to copy and paste, users can extract, edit, and share data. After that, all of the related information is removed from Docsumo’s server. Examples of when this tool is useful include: Invoices, bank statements, insurance documents, bills, and tax forms.

The tool is made possible through Optimal Character Recognition (OCR) which, according to Ducsumo’s developers, is something that comes in handy in many situations.

“Organizations often receive crucial information and data in image form of documents. These images can be a photo of a document, scanned document, a scene-photo, or subtitle text superimposed on an image. The real challenge for the operation team is to be able to extract information and data from these photos. It can take hours to manually pull out this data and assemble it in a structured way for record-keeping and processing. This process is hugely error-prone too.

OCR technology comes to rescue in this situation.

Optical character recognition or optical character reader (OCR) is the electronic or mechanical conversion of images of typed, handwritten or printed text into machine-encoded text. This technology is suitable for photos of text-heavy documents and printed paper data records such as passports, invoices, bank statements, receipts, business cards, and identity verification documents. OCR technology is the way of digitizing printed texts so that they can be electronically edited, searched, and stored more compactly.”

In a world where pen-to-paper has slowly been fading away, Docsumo is here to give it another push further away.

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Tech News

Scoring productivity: Is this Microsoft tool creepy or helpful?

(TECH NEWS) Microsoft launched a new tool that helps monitor user data, but it’s not a work monitoring tool – it’s trying to judge productivity.

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Black and white data screens monitoring productivity.

Just recently into the work from home movement, Microsoft launched their new tool, “Productivity Score”. According to Microsoft, this tool helps organizations understand how well they are functioning, how technology affects their productivity, and how they can get the most out of their Microsoft 365 purchase.

But to do all of this, the tool will keep track of how each employee is using Microsoft products. For instance, the tool will monitor how often video or screen sharing is enabled during meetings by employees.

It will keep a metric of how employees are communicating. It will show if employees are sending out emails through Outlook, sending out messages through Teams, or posting on Yammer. It will also keep track of which Microsoft tools are being used more and on which platforms.

So, Microsoft’s new tool is a scary work surveillance tool, right? According to Microsoft, it isn’t. In a blog post, Microsoft 365’s corporate Vice President Jared Spataro said, “Productivity Score is not a work monitoring tool. Productivity Score is about discovering new ways of working, providing your people with great collaboration, and technology experiences.”

Spataro says the tool “focuses on actionable insights” so people and teams can use Office 365 tools to be more productive, collaborative, and help make work improvements. And, while this all sounds good, privacy advocates aren’t too thrilled about this.

Microsoft says it is “committed to privacy as a fundamental element of Productivity Score.” To maintain privacy and trust, the tool does aggregate user data over a 28-day period. And, there are controls to anonymize user information, or completely remove it. However, by default individual-level monitoring is always on, and only admins can make any of these changes. Employees can’t do anything about securing their privacy.

So, user data privacy is still a large issue on the table, but privacy advocates can breathe a sigh of relief. Yesterday, they got a response from Microsoft they can smile about. In another blog post, Spataro responded to the controversy. “No one in the organization will be able to use Productivity Score to access data about how an individual user is using apps and services in Microsoft 365,” he said.

Although Productivity Score will still aggregate data over a 28-day period, it will not do so from an individual employee level. It will do it from an organizational one as a whole. Also, the company is making it clearer that the tool is a “measure of organizational adoption of technology—and not individual user behavior.”

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