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Is the Hot Pepper Pitch the hottest SXSW Interactive event ever? Yup.

At the Hot Pepper Pitch in Austin this weekend, startups shoved spice peppers in their mouths in hopes of winning cash for their companies, and the video proof is priceless.

hot pepper pitch

hot pepper pitch

Our new favorite Southby event

In what we hope will become a SXSW tradition, Seed Sumo hosted a “Hot Pepper Pitch” this weekend where entrepreneurs ate peppers while simultaneously pitching their startup in under two minutes.

The startup accelerator teamed up with Hot Pepper Gaming which is a YouTube channel featuring three friends that review the latest video games while eating super hot peppers.

The Hot Pepper Pitch offered a $1,000 grand prize and $500 second place prize, and whether startups won or not, they were given exposure and the Pitch acted as a potential gateway into the Seed Sumo accelerator program.

First place (click to view the videos)

hot pepper pitch

Second place

hot pepper pitch

And some other brave contenders:

hot pepper pitch

hot pepper pitch

hot pepper pitch

hot pepper pitch

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Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

2 Comments

2 Comments

  1. Pingback: Seed Sumo announces their second annual accelerator class - AGBeat

  2. Russ Russell

    August 8, 2015 at 7:04 pm

    With NotebookU scheduled to launch on August 31st, just wanted to come back and say thanks for using our painful expressions as the articles picture! Be sure to like us on Facebook: http://www.facebook.com/NotebookUCCC and Follow us on Twitter: http://www.twitter.com/Notebook_U

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