Our new favorite Southby event
In what we hope will become a SXSW tradition, Seed Sumo hosted a “Hot Pepper Pitch” this weekend where entrepreneurs ate peppers while simultaneously pitching their startup in under two minutes.
The startup accelerator teamed up with Hot Pepper Gaming which is a YouTube channel featuring three friends that review the latest video games while eating super hot peppers.
The Hot Pepper Pitch offered a $1,000 grand prize and $500 second place prize, and whether startups won or not, they were given exposure and the Pitch acted as a potential gateway into the Seed Sumo accelerator program.
First place (click to view the videos)
Second place
And some other brave contenders:
Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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Russ Russell
August 8, 2015 at 7:04 pm
With NotebookU scheduled to launch on August 31st, just wanted to come back and say thanks for using our painful expressions as the articles picture! Be sure to like us on Facebook: http://www.facebook.com/NotebookUCCC and Follow us on Twitter: http://www.twitter.com/Notebook_U