Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Tech News

What you need to know about how the Metaverse is changing marketing

(TECHNOLOGY) More brands are piling into the Metaverse as it continues to expand. What does this mean for marketing going forward and how to get started?

Metaverse is elevating reality in marketing.

Have you started thinking about marketing for the metaverse? It’s not as far away as it seems.

What’s the metaverse again?

The easiest description of the metaverse is that it’s a virtual shared space where people are represented through virtual avatars. These spaces are open-ended and expand as users join. Their purpose is to combine the virtual with reality.

Per the Influencer Marketing Hub, a few of the Key Characteristics of Metaverses, outlined by Matthew Ball, are that they are always active, exist in real-time, players have individual agency, they are self-contained and fully functioning universes, a mix of different platforms, and they have user-generated content (UGC).

Advertisement. Scroll to continue reading.

Knowing and understanding what the Metaverse is and what it’s capable of will give digital marketers a leg up. The first thing to recognize is which target markets are expected to use the metaverse. Millennials and Gen Zers currently use games like Roblox and virtual reality technology making them the expected users although that may change over time.

metaverse keywords in internet or social media searches.

Below are some ideas Influencer laid out explaining what some brands are currently doing.

Parallel Marketing

Simply expand what you’re already doing in the real world to the metaverse. As an example, the beer brand Stella Artois is known to sponsor horse races so they partnered with Zed Run to create a platform where the user can trade, race, and breed NFT virtual horses.

Immersive Experience

Advertisement. Scroll to continue reading.

Of course, you can consider virtual billboards, but you can also use that as a touchpoint for an interactive experience. “We have seen early movers offer immersive experiences to their users such as a Lil Nas X concert in Roblox, the Gucci Garden experience visits, and the virtual rendition of the Washington Heights neighborhood as part of Warner Bros.’ promotion of In the Heights.” Creating a more engaging brand is key for the metaverse advertising experience.

Collectibles

People love to create collections of things and your business can take part. One idea is to make limited-edition items only available in the Metaverse. The Gucci Garden Experience is twofold. One part experience and the other part collectible.  The Roblox blog announced, “The Gucci Garden experience on Roblox is divided into themed rooms, where visitors can immerse themselves into Michele’s creative vision and his multifarious inspirations, and share the captivating experience of the exhibition with their friends.”   Once you complete the experience you can then purchase from the gift shop featuring exclusive limited-edition avatar items inspired by Gucci’s archetypal campaigns. The Gucci Garden Experience hits on two touchpoints, the immersive experience, and the collectibles.

Engage with Communities

Influencer recommends partnering with the Roblox developer community or other such creators on the platform to give your business a better chance at a positive reception.

Advertisement. Scroll to continue reading.

Whatever your strategy is don’t sleep on getting started. Because the metaverse is a new platform without generally established rules, there’s lots of wiggle room to experiment with your method and perfect it over time.

Jessica Martin escaped from Texas to Austin to receive her degree in English from the University of Texas. When she isn't writing, you can find her outside playing with her kids, camera in hand.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Business Marketing

Airtable presents the drawbacks of your current marketing strategy and what changes need to be made to make it work efficiently.

Business Marketing

As a small business owner or non-tech-savvy person dipping into marketing, getting free models is a dream. This tool makes it possible.

Business Marketing

2022 can been a rollercoaster year for many, with seemingly high highs and low lows. The same goes for the marketer across the board.

Tech News

We have to ask: Is it ethical to let AI write your science papers? Maybe not if it's racist…actually, definitely not.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.