Slack is adding a synchronous audio chat room feature similar to what Clubhouse already has. While not everyone is happy about it, the addition is true to Slack’s ongoing form—if a little redundant.
Slack’s audio rooms would work similarly to Clubhouse’s current feature of the same persuasion. The rooms themselves would be ongoing for as long as they were open, and users would be able to drop in and out of calls at their leisure, even joining the conversation when permitted by the host or settings. In theory, it’s a cool way to round out Slack’s platform and make for yet another way for people to engage during the work day.
But not everyone is stoked about the addition. Pocketnow’s Nadeem Sarwar makes a strong point about the redundancy of adding a Clubhouse feature to the already-packed Slack deck: “…from a regular remote worker’s perspective, I’d rather use services such as Telegram, Discord, or Google Meet that we’ve grown accustomed to using for jumping into a group call with my teammates.”
“…[T]he need for audio chatrooms to get in a chaotic chat with colleagues, with whom you already chat over work and share memes five days a week, doesn’t make much sense,” he adds.
Sarwar also references research about remote meeting fatigue from Stanford and The Washington Post, positing that—since video conferences are already played out at this point—adding another quasi-conference option to Slack doesn’t serve much of a purpose.
He isn’t wrong. There are multitudinous conference options on the market now, many of which are free. One could argue that Slack, having marketed itself as a text-first communication hub, has no business entering the audio chat landscape.
That argument falls on its face when you consider Slack’s model—something both Sawar and the Slack CEO himself mention—involves “stealing” and implementing “good ideas” from others in order to make their own platform as comprehensive as possible. If one is able to use Slack for the majority of tasks that Google, Discord, and Clubhouse offer, that makes the platform a lot more attractive to users who are on the fence.
And, perhaps more importantly, it ensures that current users won’t migrate to a comparable platform in the future—especially if their colleagues are making the same choice.
It’s a smart move for Slack, especially given Clubhouse’s lack of Android support at this time—something Clubhouse has said probably still won’t launch for a couple of months.
The Clubhouse team, for their part, continues to add new features in efforts to maintain the platform’s upward mobility. One such feature is the option for paid subscriptions to content creators, allowing for people to monetize their presence on the platform. At the time of this writing, Clubhouse is valued at around $1 billion.
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