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“New Snapchat” launches – here’s everything you must know

(SOCIAL MEDIA) “New Snapchat” promises to separate social and media for a better experience – here’s what all changed so you can keep up.

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On November 29, Snap Inc. announced in a blog post launching the “new Snapchat,” an updated version of the app “that separates the social from the media.”

“New Snapchat” will split communication with friends from content produced by publishers and creators. In its current iteration, Snapchat is set up in four panels users swipe through to navigate to Chat, Stories, Discover, or the main camera.

Opening the app defaults to the camera, where users take pictures, videos, or send Chats directly to a single friend or a chosen group. This is the closest to Snap’s original app, but with added bonuses over the years, like Chat and Bitmoji. Swiping to the left of the camera brings you to the feed of snaps with your friends.

Currently, one swipe to the right of camera brings you to Stories, where individuals can upload a collection of Snaps and videos to their My Story, a Group Story, or contribute to an Our Story, like during a major sporting event.

The feed of Stories lets you select which friend’s story you want to view, but will automatically play through to the next posts in the feed unless you swipe out back to the main screen.

Right now, sneaky paid advertisements play between each friend’s story. Sure, you can swipe out of those too, but it’s annoying enough that some people have told me they’ve stopped using the app entirely because of the ads sandwiched in Stories.

Another swipe right brings you to Discover, which features a grid of Stories from a variety of producers, like Buzzfeed, The Washington Post, Vice, Sportscenter, and Popular Mechanics to name just a few. These Stories also feature a series of ads between pages, but since it’s clearly content, it makes more sense to see ads here.

As of the latest update, Stories and Discover are both still hanging out on the right side of the camera landing page.

New Snap proposes keeping friends on the left, media on the right. Even though media is already on the right, and has been since the 2015 introduction of Discover, a collection of Stories from content creators and news outlets.

While this isn’t a huge change visually, the move shows Snap’s continued dedication to caring about how people are actually using their app. As CEO and co-founder Evan Spiegel noted in the promotional video, “Your friends aren’t content, they’re relationships.” So, separating the social from the media makes this distinction a bit clearer.

The Best Friends feature is also slated for an update, with a more dynamic algorithm using machine learning to determine who you talk to the most and order your friends accordingly. Additionally, the Stories feed will be personalized based on your activity and subscriptions.

Plus, Snap said they’ll be curating and verifying everything posted in the Discover pages to avoid perpetuation of hate speech and fake news. I’m really hoping New Snapchat also means no more forcing ads between watching your friends’ stories.

Since Snap Inc. went public in March with its IPO, their stock has fallen, and the company is still not profitable. However, continued commitment to designing with its users in mind will hopefully keep Snap afloat.

Lindsay is an editor for The American Genius with a Communication Studies degree and English minor from Southwestern University. Lindsay is interested in social interactions across and through various media, particularly television, and will gladly hyper-analyze cartoons and comics with anyone, cats included.

Tech News

Having your license plate data stolen is worse than you think

(TECH NEWS) California’s license plate camera system not only records everyone, but has some glaring security issues that could expose sensitive data.

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Turns out, California’s been recording millions of license plate information. What’s the deal?

Another day, another privacy violation. That’s sure what it seems like in our increasingly connected world – from our speakers spying on us, to our phones recording our every move – but that shouldn’t stop us from interrogating what is happening and whether or not it should continue.

For instance, should the government be allowed to store images of license plates for no apparent reason? Because that’s exactly what’s happening in California.

Okay, it’s probably happening in plenty of other states too, but California’s recent audit revealed the extent of their privacy violations. In fact, 99.9% of all license plate images stored had no connection to cases from law enforcement. This is bad enough, but the audit also revealed that this information was shared with all sorts of agencies for no justifiable reason.

And it should come as no surprise, but California’s audit also revealed that none of these agencies are up to snuff when it comes to the state’s 2016 privacy policy. In fact, few of the agencies audited even had reliable protections on their cloud based storage system, which leaves them vulnerable to outside attacks. This would be bad enough if they’d only stored information collected for legal purposes, but the storage of plenty of innocent civilian’s records makes it much worse.

Don’t get me wrong, California isn’t the only state to have troubling policies when it comes to ALPRs (automatic license plate readers). In fact, it’s been revealed that many of these cameras are connected to the internet – and make it terribly obvious to boot. That means if you live in an area with a heavy concentration of ALPRs, any stranger might easily be able to learn about you: your preferred route to work, the times you’re typically out of the house, sometimes even where you live. In short? Not great.

There is some glimmer of hope, though. Last year, Virginia became one of the few states to more strictly regulate ALPRs. After being sued by the ACLU, a Virginia court ruled that a license plate can only be recorded and stored if said plate was part of an on-going investigation. They’re now one of 16 states to have some sort of regulation on LPRs.

In the meantime, if you’re in California – or one of the 34 other states without regulations – drive carefully. You never know who’s watching.

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Futuristic air commuting via drone-like air taxis is around the corner

(TECH NEWS) German aviation company, Volocopter, and southeast Asia rideshare company, Grab, partner to take business to the skies in Singapore.

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Move over, Jetsons! You too, Leela and Fry! You’re not the only ones living in the future. If Volocopter and Grab have their way, you’ll soon be able to hail an air taxi as painlessly as you hail a rideshare, at least if you live or travel in Singapore.

Nothing thrills me like being airborne, so I am excited to read this. The dreams of my childhood are unfolding before me. Electric air taxis transporting us across the urban landscape? Yes, please, and hurry up. Are you with me?

Imagine what a powerful–and fun–flex it will be to summon your own private electric multicopter and hop from rooftop to rooftop (AKA VoloPort to VoloPort), arriving at your destination in high style. Eyebrows will go up, and jaws will drop as you saunter into your appointment with a nonchalant air of confidence. In my mind, clients and investors will rush to sign contracts with you, and potential mates will move you up to the top of their short lists.

This is the reaction I imagine at first, when Volocopter and Grab launch their test commercial flights in 2022. If we are to believe the hype, this experience won’t always be such an exclusive one. The long-term goal (at least ten years) is to offer affordable and accessible rides for the general population, not merely the posh and pompous among us.

Drone-type electric Volocopter air taxis are single-passenger multicopters. Other companies are also dabbling in these vertical takeoff and landing (VTOL) aircraft as well, but the Volocopter 2X has beaten them to the punch with successful test flights in Germany, Dubai, and Las Vegas.

By many accounts, multicopters with several chopper blades are simpler to navigate and more stable than a traditional, single-blade helicopter. However, flying requires mucho power, which must be why Volocopter has set its sights on multiple, short flights vs. long-distance transportation. They currently are projecting a maximum distance of 17 miles and 30 minutes per ride.

Singapore-based Grab is already part of daily life in Southeast Asia, much as Lyft or Uber is in the U.S. and elsewhere. Singapore is one of the fast-growing financial hubs in Asia, one of the Four Asian Tigers. Wealth and commerce abound in this charming island nation/city. In general, Singaporeans are quick to embrace modern solutions that add value and convenience to their lives. As such, it’s a dream location to test the waters for using VTOLs as a means of transportation.

Therefore, it makes sense that German aviation startup, Volocopter, and popular southeast Asian rideshare company, Grab, would team up in Singapore to make this futuristic dream a reality. No word yet on the cost-per-ride of traveling via the uncrowded skies of Singapore, but one can assume it will start out fairly prohibitive. Testing these flights with commercial clients first ensures that the math checks out for now.

However, Volocopter foresees a time when their VTOLs can land in a park or parking lot as easily as at a sanctioned rooftop VoloPort. Bring on the glory days of your average commuter as they hop from home to work to the nightclub with the greatest of ease. I want to live in this reality.

By 2035, Volocopter and Grab predict building up the capacity to deliver up to 10,000 Grab air taxi rides per day in Singapore alone. The commute to work never looked faster, easier, or sexier. One day in our nearish future, we may shrug and see air taxis as a mundane part of daily life, a mere getting from point A to point B.

I expect it to stay exclusive and kind of a thrill a while longer. However, if you’re planning to travel in Singapore, and your company is an early adopter of the first commercial Volocopter air taxi flights, rest assured your glamorous sunnies and fanciest gear will not look out of place–yet.

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You’ve seen the job listings, but what exactly *is* UX writing?

(TECH NEWS) We seeing UX writer titles pop up and while UX writing is not technically new, there are new availabilities popping up.

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The work of a UX writer is something you come across everyday. Whether you’re hailing an Uber or browsing Spotify for that one Drake song, your overall user experience is affected by the words you read at each touchpoint.

A UX writer facilitates a smooth interaction between user and product at each of these touch points through carefully chosen words.

Some of the most common touchpoints UX writers work on are interface copy, emails and notifications. It doesn’t sound like the most thrilling stuff, but imagine using your favorite apps without all the thoughtful confirmation messages we take for granted. Take Eat24’s food delivery app, instead of a boring loading visual, users get a witty message like “smoking salmon” or “slurping noodles.”

Eat24’s app has UX writing that works because it’s engaging.

Xfinity’s mobile app provides a pleasant user experience by being intuitive. Shows that are available on your phone are clearly labeled under “Available Out of Home.” I’m bummed that Law & Order: SVU isn’t available, but thanks to thoughtful UX writing at least I knew that sad fact ahead of time.

Regardless of where you find a UX writer’s work, there are three traits an effective UX writer must have. Excellent communication skills is a must. The ability to empathize with the user is on almost every job post.

But from my own experience working with UX teams, I’d argue for the ability to advocate as the most important skill.

UX writers may have a very specialized mission, but they typically work within a greater UX design team. In larger companies some UX writers even work with a smaller team of fellow writers. Decisions aren’t made in isolation. You can be the wittiest writer, with a design decision based on obsessive user research, but if you can’t advocate for those decisions then what’s the point?

I mentioned several soft skills, but that doesn’t mean aspiring UX writers can’t benefit from developing a few specific tech skills. While the field doesn’t require a background in web development, UX writers often collaborate with engineering teams. Learning some basic web development principles such as responsive design can help writers create a better user experience across all devices. In a world of rapid prototyping, I’d also suggest learning a few prototyping apps. Several are free to try and super intuitive.

Now that the UX in front of writer no longer intimidates you, go check out ADJ, The American Genius’ Facebook Group for Austin digital job seekers and employers. User-centric design isn’t going anywhere and with everyone getting into the automation game, you can expect even more opportunities in UX writing.

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