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Picatic – the Kickstarter of event ticket sales

Picatic has the DNA of Kickstarter, a ticket sales company, with a touch of airline ticket sales structure, taking the major pain points out of event organizing for an entire industry. Disruption appears to be the name of their game.

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Kickstarting the event industry

The primary pain point for any event organizer is the risk of putting on an event and assuming all of the up front costs to secure a venue, advertise, procure speaking talent, bringing on event staff, and selling tickets. It appears easy, which is why so many jump into the space, but the risks do not always meet the rewards and companies often take a loss on their events.

Picatic.com was developed by a team of event talent that first created a traditional ticketing company that has done very well, but has expanded into an innovative new vertical to solve the problem of risk for event organizers by changing how people purchase tickets for events and the platform “guarantees successful events,” the company says.

Everything from a photography class to a large concert can be served through Picatic, and like Kickstarter.com, a certain goal of revenue is set by the event organizer, and if that goal is met, they are obligated to host the event, and if not enough tickets are sold, they are not obligated to go forward with the event, which is how the company seeks to eliminate the risk, as buyers know they may or may not get their desired event, which adds to the demand, as it encourages attendees to campaign for events they want to attend.

So let’s say you wanted to host a class on how to build tables. You get a customizable event page to promote across your social networks and email, and the system allows you to collect money and manage the event in real time. So you say you want to sell 25 tickets at $20 each, and your goal is to do so by the week prior to your class. If you hit your goal, you’ve made your sales and made the event worth it, and if you fail to hit your goal, you have the option to cancel the event and not take a loss on it, thus taking the guess work out of it.

Add in a layer of airline ticket sales flair, and you have magic

Picatic CEO, Jayesh Parmar tells AGBeat that the idea is to not only de-risk events, but to empower consumers who get to vote with their dollars. Additionally, the company creates urgency through price segmentation so that early sales are incentivized and prices increase as the event nears or as a certain amount of tickets have been sold, so it functions like airline ticket sales or even concert arena tickets, with the best deals going to the early buyers.

The company hinted that their next release could be a LinkedIn for event professionals to introduce relevancy to all of the connections the industry typically keeps private, opening opportunities for event organizers, especially when going into a new market.

Parmar notes that the Kickstarter plus airline ticket sales method improves the forecasting of any event host, and their commission is comparable to any ticket sales company (averaging 2.0 to 4.0 percent on a sliding scale). The San Francisco based company has been a bootstrapped organization that recently moved from Canada to the Valley – we expect they will be funded in the 2012 calendar year, as their overhead seems to be low and revenue high.

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

Tech News

Instagram helps pass social isolation with co-watching

(TECH NEWS) As social distancing become commonplace, Instagram responds with co-watching. The Newest way to look at and watch content with friends.

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Instagram co-watching

Deep into the second week of quarantine, third or fourth week for some of us, the isolation is starting to become quite real. Thanks to modern technology we can reach out to our friends and family without leaving the house, but it pales in comparison to the social lives many of us once enjoyed together. While you can certainly FaceTime or video call your friends, it’s still difficult to watch things together, mimicking the in-person experience. Many people have begun searching for apps that allow you to watch televisions shows and trending news together, so you can all see the same thing, at roughly the same time (thanks, lagging) and comment accordingly.

In a timely release, Instagram just launched a new feature called “Co-Watching.” This takes Instagram from a solo experience to a shared experience for up to six people. Co-Watching gives users the ability to video chat and browse through Instagram’s content together, thus making it more of a social gathering. The only downside to this feature, in my opinion, is that you cannot Co-Watch IGTV. Oftentimes, IG posts that are over the time limit are shifted to IGTV and you won’t be able to watch the full post with Co-Watching, but all other feeds and content on Instagram will be able through the new Co-Watching feature (except private posts, of course).

Ready to Co-Watch? Getting started is pretty easy, if you’re somewhat familiar with Instagram. To start, initiate a video call with whomever you want, up to six, in your Co-Watching party, by tapping on the arrow icon in the upper-right corner and select the video camera icon. You’ll see the video chat interface pop up and from there you’ll want to look to the lower right-hand corner for a “media” button, which looks like a mountain photo icon. Tap on that icon and you’ll see all the posts you’ve liked. Select a post or video from your favorites, or from Instagram’s recommended feed and whatever you tap will be shared to all your partygoers. If you’re watching a video, it will continue to loop until you or one of your friends select something new.

There are several other group chat/watching options currently available if Instagram isn’t your jam. Netflix can be used with the Party app. Netflix Party is available on Chrome browsers (on desktops or laptops) and allows you to synch your favorite videos with group chat. There is also the Squad app. It allows you to screen share anything on your phone with your friends. This works with texts, IG, Snapchat, Spotify, YouTube, Amazon, TikTok, and more. Start a group video chat with your selected friends, then broadcast your screen and start chatting. Squad is available in the App Store and Google Play.

While Instagram’s new feature is fun, the inability to share while watching IGTV makes it fall a bit flat for me. Have you tried, or will you try Instagram’s Co-Watching feature?

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Broadband internet can save rural lives, especially now

(TECH NEWS) Will this bill finally put broadband internet access into the communities that need it most? Rural communities are quickly falling behind.

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broadband internet

Lack of information kills.

As in straight up will put you in the ground, kills.

Example: Did you know they sell apricot kernels by the bag as a superfood? Did you know that their seeds, as well as those of most stone fruits like nectarines, plums, and peaches contain a chemical called amygdalin? Did you know that amygdalin converts to cyanide in the human body, and will take your Whole Foods shopping behind out like a bag full of used N95 masks on trash day?

If you didn’t know, you know now, and if you knew before, either you’re a botanist, scientist, or some other positive -ist, OR you found out like I did. On the internet.

Y’all, my height, weight, and the calendar say the same thing: it’s not 1995 anymore.

There’s no ‘pounding the pavement’ to get a job, it’s on the internet. There’s no ‘Just call and find out’, you get put on hold and a robo voice tells you to get on the internet. PS, that last weird thing you saw your doctor about? They went to school, and they can authorize the tests, but they Googled that mess too, I guarantee you.

The web is an everyday utility in every country with steady lights and running water for more than 5% of the populace. So why are my folks in the wide open spaces being left out on this? Simply put, it’s a matter of companies not bothering to put the broadband infrastructure in place coupled with increasing charges in paying for the services in the first place. A new bill is looking to change that, and I am THUH-RILLED.

RJ Karney Director of Congressional Relations at the American Farm Bureau spearheaded putting Bill S.1822, AKA Broadband Deployment Accuracy and Technological Availability Act, AKA the DATA Act (nice one), in front of President Trump, and the payoff will payoff thusly if signed into law:

Rural communities will have better access to remote healthcare–physical AND mental, highly important to anyone for whom a doctor’s visit is a literal day trip.

Broadband usage will be tracked more accurately, allowing companies to get a glimpse into where reinforcements are needed most.

Those trackings will be used to decide where government funds will be allocated in order to facilitate internet implementation (say that 10 times fast).

20 Million Americans with no access to broadband, and the standard of life that comes with it will be granted the access they need.

Lovely, right?

And for everyone who likes the taste of leather out there, this isn’t a matter of the free market deciding not to provide a service because it isn’t profitable. No, dear reader, these companies have actively TURNED DOWN government funding to roll out faster internet in less populated areas, citing ‘We don’t wanna’ (my paraphrase) and ‘We know better than they do, and they don’t NEED this’ (also my paraphrase).

Even a city gal like me knows manure when she sees it.

I had a similar situation going on here in Austin. Once I moved out of the crappy apartments that just HAPPENED to be on the tail edge of a rich zip code, and into the crappy apartments by the GOOD taco places, my internet didn’t work right. Because the area had too many “poors” for -company name redacted, although it rhymes with Air BnB- to have put up the structures for working internet there. Despite the fact that my bill was not any lower.

It’s not okay.

Look obviously country folk aren’t stupid. I defy you to be as sharp as someone who has to get up at 5AM and drain a horse’s abscess without getting a hoof-shaped dent between the eyebrows. But especially now in our Covid-19 inundated world, we need info that you cannot just ‘know’. This is unprecedented stuff! For all I know, the virus feeds on the compounds in garlic, and I’m seconds away from a sweet n’ savory death due to all my ‘fight it off’ infused honey!

The issue is that no amount of good ol’ fashioned common sense is going to keep you from knowing not to feed your baby with contaminated Gerber’s that just got recalled because some sick douche-iot purposefully sneezed in the mashed peas. When I say ‘We need the information’, that WE means ALL of us.

Let’s hope for the best for this bill, and get everyone wired, hired, and fired up.

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Tech News

Mental health app tackles COVID-19

(TECH NEWS) GG life is an app backed by a psychology researcher to help people deal with a crisis. The COVID-19 outbreak seems like the perfect time to try it.

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GG Life

Mental health apps are a dime a dozen. GG Life is an app that purports to “use the power of inner-dialogue to heal, improve and progress.” Gur Ilany, creative director, designer and entrepreneur, posted on Product Hunt, “We’re excited to launch a product we’ve been working on for some time. My friend Dr. Guy Doron and I created over the last 2 years a mental wellness tool that helps people overcome their mental challenges.” GG Life is designed to help people cope and respond to crisis.

How it works

The app has different “journeys” which are the equivalent of levels. I started with the “Coping” journey. The first section introduces the topic. You are given an affirmation, one at a time. You pull (swipe) the positive statements toward the bottom of your phone and push the negative statements away from you toward the top of the phone. Each section only takes a few minutes. There are a few sections under each journey that assess your current state. The coping journey also has two “waves” sessions, which are a directed meditation exercise.

Pros

Dr. Doron is a clinical psychology researcher, who brings his extensive experience in OCD, anxiety and depression to GG Life. His background includes international studies and prestigious research grants. One of the things that makes GGAPPS unique is that they support their app with research on its efficacy. This research is being conducted in the US, UK Spain, Italy and Israel. You can actually read the academic papers that have been published about the app and its impact on people’s everyday life. The app is easy to use. It only takes a few minutes each day.

Cons

I did find the app to be a bit tone-deaf to people with chronic illnesses. In the Coping section, these statements came up – “I’m more likely to than others to get an illness.” Or “I’m more vulnerable than others to develop health issues.” You were supposed to reject them. I felt as if an immuno-compromised person might feel triggered.

The app is free to use, but if you want more journeys, it can be on the expensive side. The premium version costs $7.99/ month with a yearly subscription available for $59.99. Although it’s much cheaper than a counselor, it’s still an investment.

Does it work?

I’ve only been using GG Life for about three days, but I can see a difference in my mental dialogue. I challenge the negative thoughts more than I did before. I don’t know if that’s enough to recommend the app, but it’s certainly worth a download to try and manage obsessive thoughts about this crisis.

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