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How to quit Yahoo since it has officially slaughtered the shark

(BUSINESS NEWS) If you’re one of the many people scrambling to jump off of the Yahoo ship, your plight is not permanent. Here’s what you need to know.

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Never too late to save yourself

If Yahoo’s clunky operation and laughably-kitschy interface weren’t enough to deter you, the recent security breach probably was. If not, there’s simply no helping you. Assuming you’re ready to transition to a slightly more reliable email provider, there are a few steps you’ll need to take before the process is complete.

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Blink twice if you need help

Jumping from one email provider to another is easier said than done. Between the differences in interface, the new account creation process, the endless verification, and the mildly depressing “starting from scratch” feeling, it’s easy to see why people tend to pick an email provider and stick to it.

Unfortunately, the (not-so) recent security breach put countless users’ personal information at risk, and that should be a hard “no” in anyone’s book. It’s not just the fact that it happened (well, that too) —it’s the fact that Yahoo employees were aware of the breach for several years before the information was made public.

Companies have an obligation to put their customers’ wellbeing ahead of their own, and Yahoo failed spectacularly in that department.

Putting my burning hatred of Yahoo aside for a moment, though, let’s analyze one of its positive aspects for a second. At the time of its inception, Yahoo was a simple, alternative platform for people who were either too new to email for them to juggle the more robust MSN, or too disenchanted with the other basic email providers available.

GG(mail)

This same simplicity is actually inherent in another common email provider: Gmail. What’s more, Gmail plugs into just about everything (seriously, if you don’t have a Gmail account yet, where have you been?). You can use a Gmail account to access Google’s sweet suite of productivity tools, log in to countless websites with the click of a button, and access Google Drive — which, for the record, is hands-down one of the best values in cloud storage on the market.

Gmail also eschews some of the more cloying attributes of Yahoo’s whiny presentation. I’ve been using Gmail for over nine years, and I can’t recall a single time I received an email from Google asking me to check out a new feature or something similar, nor has it sent me any snobby inquiries as to whether or not I’m still using my account.

By comparison, the Yahoo account I created for research a few weeks ago has dumped nearly 100 promotions, alerts, and news-related articles into my inbox despite my protests. “But Jack, you can mark those emails as spam — and Gmail gathers your data while you sleep!” Yeah, but it’s the principle of the thing.

Gmail is quietly intrusive where Yahoo has all the subtlety of a shotgun opera.

Trading a data farmer for a shinier data farmer

I’ll just assume you’re sold on the notion, so here’s how you can seamlessly transfer your Yahoo account over to your Gmail account:

1. Log in to your Gmail account (or create one).
2. Click the settings gear in the top right corner of the Gmail window.
3. Click the “Accounts and Import” tab at the top of the subsequent menu.
4. Click the “Import mail and contacts” link in the second group of options.

From there, you just need to enter your Yahoo email credentials and follow the on-screen instructions to ensure that your contacts, emails, and subscriptions sync to your Gmail account.

Ta-da! Now you have an email account that won’t steal your information!

Apologies for the dark humor, but seriously — Yahoo isn’t taking any prisoners. Get out now while you still have a chance.

Of course, this process will work for most major email providers. Outlook has a similarly intuitive contact/data transfer system. If you’re absolutely not down for the Google takeover, you do have options.

A Flickr of hope

Yahoo’s account deletion page is notoriously difficult to get to before deleting your account. However, you may want to back up any photos or videos in your Flickr account (if you don’t know what I’m talking about, you’re probably good to go as it is).

Keep in mind that you also should delete any photos you don’t want the public to have access to in the form of cached data. Once you’ve dotted your I’s and crossed your T’s by backing up your files and transferring your contacts, feel free to pull the trigger and delete your account if you feel called to.

#JumpShip

Jack Lloyd has a BA in Creative Writing from Forest Grove's Pacific University; he spends his writing days using his degree to pursue semicolons, freelance writing and editing, oxford commas, and enough coffee to kill a bear. His infatuation with rain is matched only by his dry sense of humor.

Tech News

Publishers anticipate price hikes after Facebook’s purge

(SOCIAL MEDIA) Changes to the Facebook News Feed algorithm may lead to price hikes for publishers trying to remain relevant.

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Facebook is changing the way News Feed filters content, putting more focus on posts from friends and family. This will effectively reduce the amount of paid content users see from publishers and brands.

Some agencies think this may increase how much advertisers will need to spend on paid ads to keep the same number of views. Just since last quarter, ad rates increased by thirty five percent.

Facebook’s VP of product management, John Hegeman said advertising will be “unaffected,” but agencies aren’t so sure.

Doug Baker, director of strategic services at AnalogFolk, stated this is the “final nail in the existing coffin” for organic reach.

For years, organic reach has been declining since more content is being shared. Smartphones and tablets lowered the threshold for ease of posting, and users can now share content without being tied to a desktop.

News Feeds are super saturated with content, and it has become increasingly difficult for content creators to organically reach users in the midst of posts from family and friends.

Mass-reach media buys end up seeming like borderline spam, and clog up an already extremely populated stream of content in your feed.

In December, Facebook announced plans to deprioritize “engagement bait” posts that urge users to share, like, or vote to artificially gain greater reach.

Using a machine learning model to detect different forms of engagement, Facebook rolled out Page-level demotion to curb frequency of advertisers using engagement bait.

Facebook noted it will still favor content from reputable publishers while reducing clickbait, spam, and misleading stories.

While engagement is only a small part of ad ranking, advertisers may see serious price hikes to keep the same level of performance.

It looks like Facebook is trying to go back to its roots as a social site, like how Snapchat recently announced a plan to keep news and social more separated on their platform.

To reach users with these new changes, advertisers must optimize and more carefully plan media strategies to make content relevant to target markets.

However, brands may find loopholes in the algorithm, continuing practices that drive artificial engagement. CEO of digital agency TMW Unlimited pointed out that brands may “be tempted to be increasingly controversial or polarizing in order to stimulate conversation.”

Even as Facebook insists it’s not a media company and its advertisers are actually “partners,” it’s likely brands will see significant price increases to remain in the News Feed instead of relegated to side ads.

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Tech News

Facebook’s news feed changes will impact how you reach consumers

(TECH NEWS) Facebook is changing how you see the news feed, but it will also impact how your business reaches consumers.

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Once again, Facebook is making some significant changes to the News Feed (you probably know this because people are freaking out). This time, the changes revolve around improving user experience by cutting down on sponsored content — but what does that mean for advertisers and Facebook businesses?

As it turns out, not a ton – just a higher content standard and the accompanying challenge of creating positive, enjoyable content. Maybe.

Anyone who’s spent any time on Facebook in the past few years knows that it’s as much an advertising business as it is a social network. It’s impossible to make it more than a few posts into your News Feed without seeing a “Suggested Post”-type ad, and unless you use an ad-blocker, your sidebar is full of even more blatant attempts to sell or promote products only loosely related to your likes and interests.

It appears that no one is less happy about this than the man himself. Mark Zuckerberg announced plans to dial back advertising posts in favor of user-created content, conversation-inspiring posts, and other non-public items of interest. The goal is to connect you more consistently with the content that you love rather than the content that you tolerate; as you can probably guess, advertisers aren’t thrilled about this notion — some are even considering it an ad-pocalypse.

That’s a little dramatic.

The road to creating engaging, profitable ads for this new Facebook is relatively simple, if not easy. Facebook will be prioritizing posts that objectively bring happiness and positive experiences to users, meaning that your ads will need to be intrinsically fulfilling for your target demographic. While relying on “traditional” marketing strategies like clickbait titles and high initial engagement numbers won’t get you there, retaining people with your content will.

In fact, this move is fundamentally similar to YouTube’s policy wherein creators are paid more for longer audience view times than if their audiences flake out after a few seconds. One might argue that such a policy was put into place to safeguard against meaningless content with catchy titles, and that’s exactly what Facebook appears to be doing here.

With this return to their roots, Facebook is making steps toward bringing positivity back into social media — something we all could benefit from right about now.

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Walmart may have just solved the biggest snag in online grocery shopping

(TECH NEWS) Walmart submits a patent for technology that could fix the crack in online grocery shopping.

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When online shopping became increasingly popular, it made total sense as it is a huge time saver. However, not being a frequent user of the services, I have questioned how people go about selecting exactly what they want as what will be sent to them, isn’t what’s pictured online.

Apparently, this is a major challenge for services that offer online grocery shopping, as people tend to be particular about their cuts of meats and selection of produce (we’ve all had those moments where we’ve examined each apple in the bunch, admit it).

Walmart, a leading competitor in grocery sales, is looking to eradicate this challenge with a newly submitted patent for their developments. The new system they’re proposing will give online shoppers a look at their actual potential purchase via 3D technology.

The system, dubbed the “Fresh Online Experience” (FOE), will use three-dimensional scanning to show online shoppers images of the products.

First, they will select from a stock image (say they’re looking for an orange). A human worker at the location they’re shopping/delivering from will be notified and will then select an orange and send the shopper a photo.

The image would be sent from a store associate interface and will appear in a communications module where the customer can view it. They are then given the chance to approve or deny, based on the image.

The customer will have a fixed amount of time to approve or deny the item/image. To combat too much back and forth, the customer is only given so many vetoes until they have to choose an orange that’s been previously selected or remove it from the order altogether.

When the orange is approved, it will be stamped with an edible watermark and will be included with the finalized order. While this seems like a lot of work on the associate’s end, Walmart has stated that some of the FOE will include automated aspects, which could save human workers from having to continuously scan fresh items.

This idea comes on the heels of Amazon’s purchase of Whole Foods, making them a giant competitor for Walmart.

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