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Should you be worried about Duplicate Content?

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Use the Canonical tag to correct duplicate content

What is duplicate content?

In a nutshell, duplicate content is content which exists at more than one URL at the same time, notice I said URL and not domain.  This generally happens in one of the following ways.

  1. Someone “borrows” text from another web site and posts it to their own with out significant modification.  Regardless of which site has the original content, when this is discovered by the search engines they will both be penalized.  Potentially by being dropped from the listings.  Obviously, this would be bad.
  2. You sell products online, and those products can be sorted into different categories, colors, groups – whatever.  These variations on the URL can create problems for your rankings since the search engines think each variation in the URL, regardless how minor, is a new page.
  3. Using session or other tracking codes in your URLS.  Believe it or not, this is still considered duplicate content.
  4. You run a blog and your posts are available from the home, archive, tag  and categories areas of your site.  By default, each of these areas will generate a unique URL for each post and even though they are all on the same domain, it’s still considered duplicate content.  While still bad, this is not as severe as having content on more than one domain and it is unlikely you would be penalized.  However, your rankings are probably being affected.  Because Google and the other engines will have to try to figure out which URL is the best to display, it requires them to look at other criteria as well, incoming links and internal links for example.  Sometimes they get it right, sometimes not.
  5. You run more than one site with very similar content hoping to get more links, visits and rankings.  Yes, the engines know you do this, and yes it is duplicate content.

Protect and Correct your content

There is nothing you can do to stop someone from stealing your content.  However, it helps to know that most of the time people (or robots) that do this are idiots and don’t bother updating the links.  If  you use full URL links, which include your domain it’s unlikely that the thief will notice.  By using full URLs, when someone follows a link on the duplicate site, it will go to yours.  Also, in the event you get banned from an engine, having those links will help you make a case for re-inclusion.

For e-commerce sites, or those using other dynamic URL parameters, help has recently arrived from the major search engines in the form the “canonical tag”.  This tag is a bit of code you insert within the non-viewable ares of your pages that tells the search engines which URL to consider the correct one.  It works likes this:

You may have the same content available for a blue colored “widget” at three different pages:
https://www.widgets.org/blue-widgets?color=blue
https://www.widgets.org/blue-widgets?style=printonly
https://www.widgets.org/blue-widgets?sessionid=127896

By adding the canonical tag code to the pages, Google knows what URL is the best one to use and to include in it’s index.  The code tell the search engines what page is the right one might look like this:

<link rel="canonical" href="https://www.widgets.org/blue-widgets" />

If you are running a blog, particularly a WordPress powered blog, you are in luck.  There is a great plugin available called the “All in one SEO pack”.  Aside from its other useful SEO features, this tag allows you to define whether or not the various sections of your site are to be indexable by the engines.  The SEO pack even creates and inserts a properly formatted canonical tag into your posts for you.  It’s not rocket science, but do be careful and properly configure the all in one SEO plugin, or you could end up causing your rankings to go down instead of up.

If you run multiple, similar sites – just stop.  Seriously, stop, you are only hurting yourself.  In years past, it was thought that running multiple sites like this would create more rankings, all at the same strength – giving you greater visibility.  In fact, what this does is split your rank strength into multiple smaller pieces – reducing your viability.  To fix this you need to determine which site currently has the best ranking and consolidate all content to that one domain.  Then use 301 redirects on the old ones to send all traffic and rankings to just one place.

Should you be worried about duplicate content?

Yes. Yes, you should be worried, you should check your site and try and minimize your risks.  Thankfully, you now have the tool you need to conquer duplicate content.

Jack Leblond is a SEO/SEM professional working for a large corporation full time in Austin, TX. He is not a Realtor, he is our in-house SEO expert. Jack is the Director of Internet Strategy and Operations for TG (www.tgslc.org). In addition to managing the team that develops and maintains the company's multiple Web sites, he focuses on Search Engine Optimization (SEO), e-marketing and Social Media. Jack's background ranges from Submarine Sonar Technician/Instructor for the United States Navy, technical writer, pioneer in internet/intranet creation for McGraw-Hill and Times Mirror Higher Education, former Adjunct Professor for two Universities teaching web-related courses, has served as a city council member and co-founded Net-Smart, a web design and hosting company, where he managed networks and oversaw the development of hundreds of Web sites. As a free-lance SEO consultant, Jack performs SEO Site Audits for small/medium businesses that want their web sites to perform better in the search engine listings.

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10 Comments

10 Comments

  1. Joe Loomer

    May 16, 2009 at 9:17 am

    Thanks Jack, I’m making a few of these mistakes right now – soon to be corrected….

    Navy Chief, Navy Pride

  2. Ken Brand

    May 16, 2009 at 10:49 am

    I didn’t know Jack about Google ranking and stuff like this. Now I do. This is extremely helpful and appreciated. THANK YOU.

  3. Greg Staker

    May 16, 2009 at 11:38 am

    Here is a great resource from Google on duplicate content.

    https://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=66359

    A couple of key statements from the Google page:

    “If you find that another site is duplicating your content by scraping (misappropriating and republishing) it, it’s unlikely that this will negatively impact your site’s ranking in Google search results pages.”

    “Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.”

    The key word from a Google standpoint appears to be “deceptive”. Are you dupicating content in order to manipulate the results.

  4. Jeremy

    May 16, 2009 at 7:12 pm

    “Regardless of which site has the original content, when this is discovered by the search engines they will both be penalized.”

    I have found this statement NOT to be true every time, more often than not, the site with the higher authority will outrank the lesser authority site.

    *****
    AG, nice to see you guys get your permalinks straight.

  5. Jack Leblond

    May 16, 2009 at 9:22 pm

    Worried about duplicate content? https://bit.ly/18VB2e You should be.

  6. Sue Adler

    May 17, 2009 at 11:09 am

    So if we should be worried about duplicate content, isnt idx indexing duplicate content?

    Are you saying that the listing agent who writes original content on his/her site would be penalized for duplicate content if all of the random agents anywhere in that MLS have indexed idx on their sites?

  7. Jack Leblond

    May 18, 2009 at 9:55 am

    @Joe – Once a sailor, always a sailor. What “mistakes” are you making?

    @Ken – Thanks! Glad you found this useful.

    @Greg – I find the key phrase to be “if you find”. If you find it, report it. If Google finds it, depends on who finds and what mood they are in. If they take the time to determine who originated it, no worries. But having proper links embedded will certainly help.

    @Jeremy – Not many of the “rules” for Google are true EVERY time ;-D. Let’s hope the right site has the higher authority then.

    @Sue – Because of the way they are coded, IDX listings are frequently not included in Google’s index. As such, not a concern when it comes to duplication. Those that are indexed probably are treated just like product listings from retail stores. This is one of the reasons you NEED to have your listings in other areas of your site besides the IDX. If you have questions, feel free to email me.

  8. Louise Scoggins

    May 18, 2009 at 10:18 am

    Jack, great post! I have had problems with duplicate content in the past on one of my websites with 2 different agents / websites in my area. Literally they “copied and paste” verbiage I had personally written on some of my “city” pages…no kidding it was word for word. Luckily my webmaster (also my husband) frequently checks our sites for duplicate content and we were able to get the issues resolved by sending a few terse emails to the offending site. Thanks for bringing this issue to other agent’s attention!

  9. Jack Leblond

    May 18, 2009 at 3:03 pm

    Worried about duplicate content? https://kl.am/iJ8

  10. Fred Romano

    May 21, 2009 at 7:21 am

    Regarding this topic from Google…

    https://googlewebmastercentral.blogspot.com/2008/06/duplicate-content-due-to-scrapers.html

    “I’d like to point out that in the majority of cases, having duplicate content does not have negative effects on your site’s presence in the Google index. It simply gets filtered out.

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Business Marketing

Ten podcasts that every business owner should hear

(MARKETING) If you’re a business and want to learn something, give one of (or all of) these ten podcasts a listen.

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So many choices, so little time

As podcasts grow more and more popular, it has become increasingly difficult to sort through the sea of excellent options out there.

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From interviews with business leaders to industry specific advice from experts, podcasts are an incredible free and convenient way to get a small dose of inspiration and knowledge.

Business podcasts for your listening enojoyment

This short list offers just a taste of the myriad of business podcasts available. Whether you’re an aspiring entrepreneur looking for some tips on breaking into a new industry or a seasoned vet hoping to get some new inspiration, we hope you’ll find something here worth listening to.

How I Built This, hosted by Guy Raz.

Podcast fans will recognize Guy Raz’s name (and voice) from TED Radio Hour. While that show can be a great source of inspiration for businesses, one of the most consistently inspiring shows is his new project that shares stories and insight from some of the biggest business leaders in the world. In just four months, Guy has talked to everyone from Richard Branson and Mark Cuban to L.A. Reid and Suroosh Alvi. While there are plenty of excellent interview-driven shows with entrepreneurs, if you want to hear about the world’s best known companies, this is your best bet.

The Art of Charm, hosted by Jordan and AJ Harbinger.

The Art of Charm is a business podcast by definition, but the advice it provides will definitely help you in other parts of your day-to-day life as well. With over three million listens a month, the incredibly populat show provides advice, strategies and insight into how to network effectively and advance your career and personal life.

StartUp, hosted by Alex Blumberg and Lisa Chow.

If you’re an entrepreneur, there is no excuse not to be listening to StartUp, the award-winning business podcast from Gimlet Media. The show’s talented hosts come from incredible radio shows like Planet Money and This American Life and bring a top-notch level of storytelling to the show, which provides behind the scenes looks at what it is actually like to start a company. Now on the fourth season, StartUp is one of those business podcasts that even people not interested in business will get a kick out of.

The Whole Whale Podcast, hosted by George Weiner.

One of the best things about podcasts is the wide variety of niche shows available that go in-depth into fascinating topics. One of those shows is the Whole Whale Podcast, which shares stories about data and technology in the non-profit sector. You’ll get detailed analysis, expert knowledge and can hear from a long list of social impact leaders from Greenpeace, Change.org, Kiva, Teach For America and more.

Social Pros Podcast, hosted by Jay Baer and Adam Brown.

Navigating the surplus of social media guides online can be a nightmare, so look no further thna Social Pros. Recent episodes talk about reaching college students on social media, the rise of messaging apps, and making better video content for Facebook. Plus, there are great case-studies with companies doing social right, like Kellogg’s, Coca Cola and Lenscrafters.

Entrepreneur on Fire, hosted by John Lee Dumas.

One of the original entrepreneurship shows, Entrepreneur on Fire has logged over 1,500 episodes with successful business leaders sharing tips, lessons and advice learned from their worst entrepreneurial moments. Sometimes humorous, sometimes heartbreaking, always inspiring, this show is sure to have at least one interview with someone you can learn from.

The $100 MBA, hosted by Omar Zenhom.

Think of The $100 MBA as a full-fledged business program in snack-sized portions. The daily ten minute business lessons are based on real world applications and cover everything from marketing to techology and more. Cue this show up on your commute to or from work and watch your knowledge grow.

This Week in Startups, hosted by Jason Calacanis.

This is your audio version of TechCrunch, Gizmodo or dare we say The American Genius. Each week, a guest entrepreneur joins the show to talk about what is happening in tech right now. You’ll get news about companies with buzz, updates on big tech news and even some insider gossip.

The Side Hustle Show, hosted by Nick Loper.

This is the show if you want answers for the big question so many entrepreneurs face. How do I turn my part-time hustle into a real job? Featuring topics such as passive income ideas, niche sites, and self-publishing, host Nick Loper is upfront and honest about the tough world of side hustles. The show features actionable tips and an engaging energy, and may just be that final push you need to grow your gig.

Back To Work, hosted by Merlin Mann and Dan Benjamin.
Focused on the basics that you don’t think about, Back To Work looks deep into our working lives by analyzing things like workflow, email habits and personal motivation. Somewhere between self-help and business advice, Back To Work takes on a new topic relating to productivity each week.

#LearnSomething

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Tech News

The semantic argument of the phrase ‘Full Stack’

(TECH NEWS) As the tech industry knows, being able to classify your job qualifications is paramount.

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Semantics

A new debate is emerging in the web development world and it’s not about which framework is best, or which language is most marketable.

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In fact the debate isn’t a matter of code, it’s a matter of words.

It’s Not Just About Experience Level

“Full Stack Developer” is the title developers both new and old often use to describe themselves. According to a Stack Overflow developer survey touted as the “most comprehensive developer survey conducted” the title is among the top five respondents used to describe themselves.

However, not everyone thinks newer developers should adopt the title.

It would be easy to distill the debate to a matter of experience level, veterans earned the “full stack” title, while newer programmers haven’t. However, there’s way more layers to this debate.

What Exactly is Full Stack

First of all, a simple google search reveals several different definitions of “full stack.” There’s general consensus when it comes to the high-level definition. CodeUp sums up this definition, “The term full stack means developers who are comfortable working with both back-end and front-end technologies.”

When it comes down to the nitty-gritty of what exactly falls under back-end and front-end, there’s some disagreement.

Mastery level also matters, but again there’s disagreement over what’s acceptable. In one camp, are the proficiency pushers who require not only a breadth of understanding, but also a depth of understanding in multiple areas.

In this camp, it’s not just good enough to have exposure to SQL, one must have proficiency in SQL.

In the other camp, are the generalist. They also require a breadth of knowledge, but are happy with a basic familiarity of each stack element. When it comes to debating whether newer developers should adopt the full stack title, the lack of clarity on what full stack means in the first place is a major stumbling block.

Why Full Stack?

Besides clarifying the what behind “full stack” some folks are also clarifying the why. According to Indeed’s job trends, the number of postings and searches matching “full stack developer” on average has trended upwards since 2012 . The title’s popularity causes some to believe that new developers are adopting the title as a buzzword with no real care put into understanding what “full stack” means.

Android Programmer Dan Kim from Basecamp warns, “Just don’t fall back to labeling yourself with a bullshit buzzword that everyone else uses.”

For others, adopting the full stack title is a matter of mindset. As Web developer Christian Maioli over at TechBeacon writes: “To me, a full stack developer is someone who has the curiosity and drive to test the limits of a technology and understand how each piece works generally in various scenarios. Having this mindset will give developers more value and more power in dealing with new situations.”

In both cases, understanding why a new developer adopts the full stack title is connected to understanding whether they’re overselling their skills and how valuable their skills are to a potential employer.

Beyond Job Titles

Finally, this debate about whether new developers should use the “full stack” title brings up the need for alternative methods of measuring proficiency. This need isn’t limited to the web development world, as technology innovates job titles become convoluted.

A job title won’t be the most reliable way to communicate what you bring to a job or what you expect.Click To Tweet

Quantifying what you’ve accomplished in the past, along with what tools you used will be critical in a time where job titles aren’t trusted.

This story was first published here on April 7, 2017.

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Opinion Editorials

How you can be a positive point of change in the service industry

(EDITORIAL) Be the change you wish to see in customer service. Learn how your business practices can brighten someone’s day and bring in more customers.

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Have a nice day

Good customer service can be a turning point in someone’s day. Even if the customer doesn’t end up purchasing something, having the right attitude can greatly benefit your business.

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Customers need to feel like you care about them, or that you can at least convincingly execute that illusion.

Brand loyalty

If your customers feel comfortable with your business and employees, they’re likelier to keep coming back. Additionally, people spread the word when you provide good customer service.

This can mean better online reviews and more customers coming from word-of-mouth recommendations.

I work retail, so I get to experience both sides of customer service. I understand how difficult it can be to maintain your cool when someone is yelling at you. There are days when you feel like you might end up imprisoned for acting on your feelings towards customers. I try to keep this in mind on the rare occasion that I venture out into the world as customer.

Shopping is an extraordinarily stressful situation in my world.

For starters, I’m extremely picky about every little detail, down to barely noticeable stitching patterns, minute accent colors, and textures. I also have trouble finding clothes since most mainstream stores are very gendered in their options. Add in a generous helping of social anxiety and you’ve got a perfect recipe for never wanting to enter a retail space besides the one that pays me to be there.

Necessary evil

Unfortunately, I am not very gentle on my possessions. This means every so often I have to face the nightmare that is the mall. I realize online shopping exists, but I avoid shopping in general to such a degree that I have no idea what sizes I wear. Plus, it’s difficult to scope out everything through online photos.

But I had a mission: find a comfortable pair of shoes that don’t look like trash so I can wear them to work. Tragically, my heart was set on a pair that were sold out everywhere.

I thought I was willing to compromise, but I was wrong.

I set myself up for failure. But I still went around the mall in a stressed out frenzy, hitting up every store in sight and racking up my step count.

I was genuinely near tears because I was so frustrated, but one employee got me back to normal levels of publicly acceptable human emotion.

When I walked into his store, my defeat and desperation were pretty evident. He immediately greeted me and diffused my stress with humor and a willingness to help. Although I ultimately didn’t find what I was looking for, I now know there’s at least one store I can go to where I feel comfortable asking for help. I’ve even recommended the store to my friends.

Customers are people too

So what was it about this interaction that stood out? His attitude. Even with no end sale in sight, he still devoted attention to me. Typically, I avoid asking employees for help because I don’t want to annoy them. But if I feel welcomed by a business, I’m far likelier to stick around. I also don’t want to become victim of the dreaded hover, where employees trail you around the store, oblivious to your disdain.

Treat your customers as individuals with a problem you are not only capable of solving, but that you’re more than happy to solve.

Pay close attention to what they’re saying. If they ask to explore on their own, don’t continue pushing a product or suggestions. But keep an eye on them and jump in if you sense they’re a bit lost.

Make sure you’re greeting your customers, but be genuine. You’ll just end up sounding like a jerk if you’re obviously faking it. If you struggle with difficult customers or coworkers, I suggest playing a game I created called Uncanny Valley. Try to be the nicest version of yourself as possible, even if you’re raging inside. When someone comes into your business, they don’t know what’s going on with you. However, it’s your job to be attentive to what’s going on in the customer’s world.

Customer service serves

I don’t take it too personally if an employee is impolite, but it certainly doesn’t make a good impression. Ultimately, your business can’t succeed without customers.

Customer-facing positions must delicately balance the needs of customers without being overly intrusive or neglectful. Pay attention to your customers, treat them as individuals, and be as genuine as possible for best results.

#Smile

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