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How UX design can help make sense of Big Data

(Tech News) UX design is not always understood for the full potential it offers, and the industry’s approach to Big Data my untangle that ball of yarn.

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User Experience (UX) and Big Data

Big Data has become a more widely understood concept, but many companies from entrepreneurs to corporate conglomerates are failing to tap into the full potential of all of the data available or already being collected.

Charlie Claxton is the Chief Creative Strategist for UpTop, a full-service, web-based software application design firm that focuses on user experience design, conversion and mobile. He has led successful design efforts for Expedia, Amazon and Microsoft as well as growing early-stage companies and is a frequent speaker on UX design and conversion.

In his own words below, he identifies how the answer to the Big Data ball of yarn could actually be UX (user experience):

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Okay, you’ve collected piles of data. Now what? How do you transform an overwhelming amount of information into actionable insights?

This is a common problem facing many businesses today. Massive amounts of data, often referred to as ‘Big Data,’ are being collected across every business sector. However, this data usually exceeds the processing capacity of conventional database systems.

“The data is too big, moves too fast and doesn’t fit the strictures of common database architectures,” says Edd Dumbill, a data science analyst based in Silicon Valley. “To gain value from this data, you must choose an alternative way to process it.”

UX designers bring data to life

This is where the discipline known as user experience (UX) design comes into play.

UX designers bring the power of data to life by creating customized data visualizations and reporting solutions that make it far easier for companies to reach important business conclusions. These solutions, coupled with an easy-to-use data collection system, can revolutionize the way you work.

By taking the massive amounts of data you’ve gathered, distilling it and then presenting it in a visual, user-friendly way, it’s possible for a variety of people to easily digest and use the data – a major departure from the days of huge spreadsheets.

What if you could get a quick view of data trends, then dive in for more details? What about overlaying two disparate data sources into a single chart based on a constant variable? No problem – just about anything is possible when you use UX design disciplines to crunch data. An effective business intelligence (BI) reporting solution designed around the needs of its end users can create data visualizations that were previously unheard-of.

Data input can also benefit from good UX design

Data input is another crucial factor that can benefit from solid UX design. How are you collecting your data, and more importantly, how are you getting that data into your solution?
Bad data generates bad reports; the more seamless the data entry is within the daily workflow of the people involved, the more likely you are to get great data.

The ultimate goal is to gather clean data that empowers people – data that gives them what they need to do big things, no matter what their specific role is.

Great UX design can give a company:

  • Insights into the direct correlation between sales and marketing campaigns.
  • Competitive knowledge.
  • Sales forecasts in relation to existing quota and product mix.
  • Trends regarding how people feel about key words related to a company’s product offering.

How UX can identify untapped product opportunities

Perhaps most importantly, great UX design enables businesses to identify untapped product opportunities.

An effective, UX-infused reporting solution gives people an ability to act on the data right away. It should enable the people reviewing the data to blow right past the daunting “now what?” stage and immediately begin plotting next steps.

The bottom line: UX translates data

At the most basic level, the value of UX design lies in its capacity to translate the overwhelming into the informative. It gives you the ability to make better, faster decisions by creating a clear, accurate view of your data – customized to fit your specific needs. UX design comes with a dynamic set of tools that can transform the data analysis process and save companies both time and money, which has never been more important than it is today.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

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3 Comments

3 Comments

  1. elijahmay

    October 20, 2014 at 1:44 pm

    Phenomenal

  2. Tinu

    October 20, 2014 at 1:51 pm

    That really IS fascinating. What a useful article. Thanks AGBEAT.

  3. Pingback: How UX Can Add Value to Analytics | UX Design | Posts about UX, UI, IA, design strategy, data analytics, and more UX ramblings

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Earbuds that are noise cancelling hit the market just in time for the holidays

(TECH NEWS) There are no shortage of earbuds on the market, however, Nuheara’s noise cancelling, bluetooth earbuds are sure to top everyone’s wish list.

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Noise cancelling earbuds are efficient for blocking out the world around you – when all you want to hear is your music and nothing else. However, for those who want a smaller, sleeker alternative, Nuheara is the perfect fit.

Nuheara are wireless audio earbuds that are customizable to your hearing needs. Even though they have the same power as noise cancelling headphones, they can be adjusted to amplify or minimize sound based on each situation.

You can choose to blend the sounds of the streets and your new favorite album in order to be aware of the world around you. The earbuds are ideal for any situation.

The noise cancelling earbuds use SINC (Superior Intelligent Noise Control) technology, which lets every user create their custom hearing experience.

There are numerous times when it’s hard to hear because of the noise around us. This may be in crowded restaurants, concerts or even when you’re at home trying to avoid the noisy neighbor in the apartment above you.

The SINC technology applies a frequency filter to sounds you choose to hear or want to avoid. Additionally, the left and right earbuds have their own settings, so that they can be customized individually. Everything is customized through the app, so it’s up to each user to decide!

Prior to founding Nuheara, Justin Miller and David Cannington worked in the oil and gas companies creating industrial strength hearing headsets.

The feedback they received during these experiences paved the way for inventing Nuheara. People wanted a sleek headset that they could wear in everyday life, not just at their job.

The earbuds will set you back a few hundred bucks, but they come with accessories like a battery charger, carrying case and 8 different silicone tips. The battery charger provides three full charges. Nuheara earbuds are also sweat and water resistant, but they are not yet waterproof.

As wireless headphones, Nuheara are also compatible with most Bluetooth connected devices. The earbuds also use tap-touch control to make hands-free phone calls, control music and adjust settings.

There is no need to connect Nuheara to external devices to use their noise cancelling capabilities.

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Turn your FAQ page into a chatbot without knowing how to code

(TECH NEWS) An easy way to add a chatbot to your site and automate some of your work is through this new simple tool that doesn’t require any tech know-how.

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Reduce your workload and personalize customer service engagement with Faqbot, the tool that turns your online FAQ into a customized chatbot.

Co-founded by Denny Wong and CEO Mathis André, Faqbot uses machine learning to streamline frequently asked questions into a handy chatbot pal.

Based on your existing FAQ content, Faqbot builds a database that learns from every conversation to improve responses. Faqbot can also be used to automate sales and lead generation.

You get to design the conversation flow, mapping out a custom path to guide users to a desired outcome. Set predefined choices or free text, customize the bot’s responses, and determine what leading questions the bot should ask.

For example, on the Faqbot site, I was given two pre-set choices to click after each response from the bot. Clicking “Thanks for helping” gets the polite response “You are welcome! ;-)” complete with an old-school emoji featuring a nose.

If you select “not my question,” Faqbot uses its general response to any unanswerable question: “Sorry, I’m a chatbot. I am constantly learning and have answers to frequently asked questions. Thank you for leaving your email and we will get back to you shortly.”

Choose your own responses based on already defined FAQ or come up with new messaging to better engage and inform your customers as needed. The free text option is also available if customers wish to continue asking questions.

Of course, I had to try out some less than frequently asked questions. When I asked Faqbot “are we friends?” it kindly replied, “Absolutely. You don’t have to ask.” So I’m smitten.

However, when I tried to take it to the next level by asking “Do you love me?,” which seems to be the internet’s favorite way to harass a bot, I got the “Sorry, I’m a chatbot” response.

That’s okay. I’ll recover. Faqbot isn’t here to love, it’s here to answer questions.

You can easily install the chatbot by either copy/pasting the snippet of codes directly into your webpage, or connect Faqbot to your company’s Facebook page. No coding skills required.

Pricing is based on number of users per month, but all levels include the same service offerings of FAQ database management, messaging interface, a ticketing system, and DIY guided conversation flow. You can try out Faqbot free for 14 days by signing up on their site.

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This note-taking app is perfect for the creative mind

(TECH NEWS) The newest app for note-taking could be a tremendous asset for a very specific type of creative that tools like trello and evernote fall short on… not all apps work for all people.

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If you’re like me, you’ve had many phases in your idea-having, note-taking life. There was the AP History period, where I decided the quality of my notes would be judged based on the tininess of my handwriting and the number of innovative abbreviations coined. There was the “song collection” period, in which I wrote down song and band names with reckless abandon, on any scrap of paper or non-paper within reach, and promptly scattered the scraps everywhere. There was the post-it era, in which every single idea was carefully documented on a “Sticky Note” that tiled over my Windows desktop and was impossible to find thereafter.

And then, there was Evernote, and Trello, and I thought my evolution was complete. I had neatly organized “Notebooks” and “Cards” and I felt very structured and efficient and spiritually done with my note-taking journey.

But a whisper of rebellion called out to me. It sounded musical, colorful, whimsical. It asked me whether I wouldn’t like to liberate myself from those neat lists and stacks, let my ideas flow, visualize my thoughts?

It introduced me to Milanote – the note-taking app truly made FOR images, not just tolerant of them.

Milanote markets itself toward creatives: “For the research, thinking and planning behind your next great piece of work.”

But the strengths of this app could benefit anyone who could use a more freeform space to collect their thoughts. A blank page resembles a peg board, and users can add images, notes, links, and more in any configuration their hearts desire. You can also link any elements together with a web of lines, or leave them on their own.

This could be a great app for early-stage brainstorming and planning, when you need to play around and be flexible.

Milanote can be collaborative, like Trello, or individual and personal, like my always-evolving grocery list in Evernote. Milanote currently works in any web browser, and iOs and Android apps are coming soon.

For up to 100 notes, Milanote can be yours free of charge. More than that, though, and you’ll have to pay $9.99 for the pro version.

Something tells me infinity should cost much more, but the organic, customizable concept is something to hold on to.

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