Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Tech News

Most smart TVs secretly watch you; Vizio just got busted for it

(BUSINESS NEWS) Vizio has captured information on 11 million consumer TVs s without TV owners’ knowledge or consent, and the FCC is making them pay. Are you opted in to tracking?

vizio

Sketchy practices

Vizio is going to have to be a whole lot sneakier than they were if they want to track Smart TV usage.

bar
According to a complaint from the Federal Trade Commission and the Office of the New Jersey Attorney General, Vizio has captured information on 11 million consumer TVs since February 2014 about what viewers were watching on cable, streaming services and over-the-air broadcasts without TV owners’ knowledge or consent. This week, a $2.2 million settlement was announced.

Their sneaky tactics

The Verge is reporting that Vizio had their tracking features turned on by default, rather than having an opt-in option like most of their competitors. Vizio tracking what people watch is not really surprising. Instead, it’s a surprise that they got caught, and had to pay a good chunk of cash to settle the case.

[clickToTweet tweet=”Settlement details suggest Vizio’s practices may have been more invasive than their competitors.” quote=”Details about the Vizio settlement do suggest that their practices may have been a bit more invasive than some competitors appear to be.”]

In 2015, Vizio got attention for the sketchy practice of bundling users IP address with their viewing habits so advertisers could send ads to any other device on a network (like their phone or tablet). This was confirmed as new details of Vizio’s practices emerged, with the FTC revealing that Vizio matched data on what was being watched with IP addresses, and sold it to businesses and organizations with a need for audience measurement along with third party demographic data.

Advertisement. Scroll to continue reading.

Did you opt-in?

Most companies that make smart TVs do track data in some capacity, usually with an opt-in option, although that opting in process is sometimes hidden and selected unintentionally during TV set-up. Samsung has an opt-in tracking service called SyncPlus for example that many users opt-in to as they install their new TVs. The option to opt-out is then hidden inside the “Terms & Policy” section.

For smart TV users who do not want their information shared or sold, the best recommendation is to find how to ensure you are opted-out of data tracking.

The Wirecutter published an in-depth look at how to do this in 2015, and most newer models require similar steps to be followed.

This certainly isn’t the last we’ll hear about smart technology tracking users and selling their data. You may not realize it, but interactions with most internet-connected devices are being tracked in one way or another.

Vizio will pay $1.5 million to the FTC and $700,000 to the New Jersey Division of Consumer to settle this case, but chances are the practices won’t end. They’ll just get smarter.

#PeepingVizio

Advertisement. Scroll to continue reading.
Written By

Brian is a staff writer at The American Genius who lives in Brooklyn, New York. He is a graduate of Washington University in St. Louis, and majored in American Culture Studies and Writing. Originally from California, Brian has a podcast, "Revolves Around Me," and enjoys public transportation, bicycles, the beach.

1 Comment

1 Comment

  1. Pingback: Apple and Amazon move towards burying the TV hatchet - The American Genius

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Business News

(MARKETING) Small business owners can use the same identification methods as larger counterparts for their customers - potentially to greater effect.

Tech News

(TECHNOLOGY) They protecc. They attacc. But most importantly, they tracc. Data industry products are making BANK off of your location...but how and why?

Tech News

(TECHNOLOGY) Apple's weak-kneed attempts at fixing their AirTags issues aren't working. They can be placed on anything (or anyone), and it is detrimental.

Tech News

(TECH NEWS) Apple’s new iOS14.5 update lets users control which apps are tracking them, and the powers that be at Facebook are sweating the...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.