Quitters Never Win?
All truth passes through 3 stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident. ~Arthur Schopenhauer
 “QUITTERS never win!” was scorched into my kid memories.  I’m an adult now.  I call “Bullshit”.
Parent Tapes remind us.  Clucker crowds wag fingers, scratch and well…they cluck Tsk-Tsk.  Traditional business frowns.  Coaches cull.  Even our own whispering inner voice berates and betrays us.
Consider QUITTING and chorused voices scream disapproval, “QUITTERS are weak, sad, small, unfit and foolish losers.  It’s unAmerican to QUIT.”  Simply reading the word makes us feel negativity, right?  I’m going to desensitize you, you’ll read the word QUIT 27 times in this article.
I Call Bull S&#t
The way to  get started is to QUIT talking and begin doing.  ~Walt Disney
We should QUIT when QUITTING is wise.
How do we know when it’s wise? Â
It’s  wise when we’ve disengaged our lemming like preprogrammed aversion to QUITTING and we’ve engaged our beautifully analytical big-brains.  When we intellectually, conclude that QUITTING will release the weight and burden of misdirection, we can seize the better and beneficial.
For example. . .
QUIT These. Â START These.
“Insanity: Â Doing the same things over and over again and expecting a different result.” ~Albert Einstein
QUIT trying to train plow horses to run like thoroughbreds. START focusing on the talented and trainable.
QUITÂ chasing strangers who don’t give a crap about you, your value, your services, your knowledge, your experience and expertise. Â STARTattracting, impressing and connecting with people who already know you, like you and trust you.
QUIT working with clients who disrespect your time, expertise or character.  START respecting yourself, set boundaries and seek respectful relationships.
QUITÂ spending cash on direct mail marketing that hasn’t generated a listing or selling opportunity in the last 90. Â STARTÂ making personal contact, continue direct mail marketing and reevaluate in 90 days or redirect the money to more productive pursuits….like anything that involves On-Purpose, In-Person contact.
QUIT spending cash on printed newspaper and magazine ads that haven’t generated an ad-call listing or selling opportunity in the last 60 days.  START deploying cash in On-Line marketing, branding and promotions.
QUIT chauffeuring alleged-buyers endlessly.  START qualifying for desire, urgency, ability and reality.  Reinvest recaptured time in developing new referral recommendations and attracting qualified clients.
QUIT listing properties your know are over priced.  START investing energy in attracting and identifying qualified sellers.
QUIT working with sellers who won’t stage, de-clutter, clean, neaten or enhance the appearance of their property.  START investing your emotion in sellers who want to sell.
QUIT friending so-called friends who whine, gossip and projectile vomit negativity.  START building relationships with positive people.
QUIT working with a broker/company who fears change, poo-poos technology, shuns modern methods and avoids progress, but is Gung-Ho on tradition, status-quo, advertising fees, administrative fee, fee-fees and no-action happy talk. START investigating new partnerships today, make your move ASAP.
QUIT focusing on your weaknesses.  START focusing on the Praeto Principle and strengthen your strengths.
QUIT making decisions primarily based on emotion, habit, tradition and comfort.  START stretching your comfort zone, kick tradition in the teeth, shattering old habits and flexing your intellectual thinking skills.
QUIT clucking like Barney Fife.  START I RISEing, Maya Angelou style.
Addition By Subtraction
“The reasonable man adapts himself to the conditions that surround him… The unreasonable man adapts surrounding conditions to himself… All progress depends on the unreasonable man.” ~ George Bernard ShawÂ
As paradoxical as it sounds, QUITTING more will provide refocused energy, emotion, time and money for new productive and profitable habits and activities.
If we sat quietly and thought loudly, I know we could come up with a legal sized list of “QUIT These Things and START These Things”.  I know you’re busy, but if you could or would, I’d be awesome and appreciated if you could share in the comments what you are QUITTING and STARTING.  Or you can leave a comment and say, “Ken Brand, you’re full of crap!”, either way, let me hear from you.
Thanks for reading. Clink-Cheers




