The absolute worst way to go viral is to be ordinary. Fortunately, over the past week I’ve been part of some very un-ordinary conversations about viral marketing which has provided more than a few gems to share on going viral…
- A good article can quickly become buzzworthy when you add compelling charts, graphics, and images.
- Teach someone how to do something. There’s more than a few people that need to learn how to…
- Find a new angle to a story.
- If you’ve already written great content, repackage it into a more portable format (top blog posts can become the next viral PDF).
- Add video. Buzzworthy content isn’t just written, it’s shown.
- Simplify that which is complex.
- Discuss and current and future trends and definitely give your opinion.
- Bring out strong emotions. In yourself and others.
- Provide a behind-the-scenes look at something.
- Summarize the most important points of more lengthy or complex information.
Let’s keep this list going… what can we add to it?
