Microhoo [Counterpoint]

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microhoo

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Earlier this week, Microsoft placed a bid for Yahoo totaling nearly a bajillion dollars (well, $44.6 billion to be precise). This possible merger conjured up conversation about Google’s monopoly of online information and their hesitancy to release it to the government (which could make them a target for investigation based on principle). Some discussed how amazing it would be to have the opportunity to impress a non-Google search engine to compete with Google while others noted that it would create confusion by creating too many places to have to do SEO sucking-up-to.I read a position today that made me think the merger might not actually be a great idea.

John Jantsch of Duct Tape Marketing noted:

My take is that Microsoft is admitting defeat by trying to buy their way out of it. Yahoo! has been scuffling of late and has never been a better deal, but is putting two companies together that can’t really figure out how to compete with Google going to make one company that can?

What say you? Is a potential Microhoo an awesome balance to Google, or will it be an epic fail?

Lani Rosales, Managing Editor & Lead Business Writer
Lani Rosales, Managing Editor & Lead Business Writerhttps://theamericangenius.com/author/lani
Lani was the first hire at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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