Why you cannot avoid video in real estate marketing
Leave it to the Australians to make the ultimate case for using video in colorful, convincing language. We’ve highlighted a variety of Australian video talents and have advocated for quality real estate video for a long while. In addition to the stats mentioned in the video above, we recently reported that the growing sweet spot often overlooked on Facebook is video, while activities like status updates and pokes are rapidly declining, watching video on Facebook is up five percent in America with 51.5 million unique video viewers that watched video on Facebook in July 2011 alone.
We’ve shared tips on hiring a quality real estate videographer by WellcomeMat and tips from Halstead Property with a brokerage’s view on hiring a videographer. We couldn’t agree more that video in real estate captures eyeballs more effectively and has a greater opportunity for conversion now than a small print ad in a declining newspaper.
What else you must know about real estate video
Where we differ from the case made above is that it is not simply about putting as many videos into space as possible, rather using video in listings with a quality videography team. A video that looks like the Blair Witch Project will do the opposite of sell a home, and bad lighting, poor sound, a lack of editing and a lot of “uh, umm, uh” and blank stares make a bad impression. We encourage real estate agents, brokerages, teams and franchises to study long and hard before embarking upon video and when ready, selecting a quality videography team.
Inspiration:
Get inspired with these four examples of quality real estate video:
- Better Homes and Gardens’ David Winans & Associates of Dallas
- IMAGEination.tv
- REP Interactive
- Halstead Property
What about those with no budget?
Let’s face it, not every agent is on a team that believes in video, and not every brokerage is experimental with new marketing tactics. Some agents are on a tight budget but want to forge ahead, so for those among us who cannot hire a videographer yet, we encourage as much education as possible and one free option is the Vimeo Video School, so get to studying so you can best serve your listing clients. Your video may not be on par with the luxury listing in the next city over, and it is not true that some video is better than no video, so put out the best quality that is humanly possible.
