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Study finds cancer care centers using illegal deceptive marketing tactics

(MARKETING) A new study alleges deceptive marketing practices rampant with cancer care centers, leading to FTC complaints.

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cancer care centers

When my uncle passed away from colon cancer last year, I was ready for it – that is, as ready as you can be to lose a loved one to a terminal illness. Although his death was deeply sad, I was spared the shock because his doctors had always been honest with our family about his prognosis. Once he received the diagnosis, we knew we’d be lucky to have two more years with him.

When it comes to fighting a serious illness, it’s important to have hope – but it’s also important to have realistic expectations. Unfortunately, some cancer treatment centers are luring patients and their dollars by selling them an unwarranted belief that they can beat the odds. Truth in Advertising (TINA.org), calls it “the deceptive marketing of hope.”

TINA.org has published the results of a year-long investigation into the marketing of cancer treatment centers. One study focused on Cancer Treatment Centers of America (CTCA), the cancer center that spends more than any other on marketing – an estimated $110 million over the last three years. The other study analyzed 48 big-spending cancer care centers, including Sloan-Kettering, Dana-Farber, and NYU.

The results were disturbing.

TINA.org found that many of the biggest names in cancer care use deceptive practices in their marketing. Specifically, 43 out of 48 (yes, that’s 90 percent) used anecdotal patient testimonials that show atypical care results without disclosing what the “generally expected results for a patient in a similar situation would be.”

Testimonials featured patients with types of cancer that, more than half the time, result in death within five years. By showing unusual and rare recoveries, these cancer care centers give patients the false impression that, by choosing their care center, they will have “a therapeutic advantage, allowing them to beat the odds and live beyond five years.”

Testimonials also featured atypical results from new treatments and clinical trials, without disclosing that these treatments are experimental and that success is far from guaranteed.

TINA.org also conducted a specific investigation of CTCA, who in 1996 entered a consent agreement with the FTC that barred them from using deceptive testimonials. This agreement is near expiration, so TINA.org decided it was a good time to review CTCA’s marketing practices. They found 130 examples of deceptive testimonials in CTCA’s marketing.

This week, TINA.org sent a formal complaint to the FTC asking them to re-open their investigation of CTCA. They also sent notices to 42 cancer centers warning them that using atypical testimonials is illegal.

Ellen Vessels, a Staff Writer at The American Genius, is respected for their wide range of work, with a focus on generational marketing and business trends. Ellen is also a performance artist when not writing, and has a passion for sustainability, social justice, and the arts.

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Business Marketing

10 podcasts that every business owner should hear

(MARKETING) If you’re a business and want to learn something, give one of (or all of) these ten podcasts a listen.

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So many choices, so little time

As podcasts grow more and more popular, it has become increasingly difficult to sort through the sea of excellent options out there.

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From interviews with business leaders to industry specific advice from experts, podcasts are an incredible free and convenient way to get a small dose of inspiration and knowledge.

Business podcasts for your listening enojoyment

This short list offers just a taste of the myriad of business podcasts available. Whether you’re an aspiring entrepreneur looking for some tips on breaking into a new industry or a seasoned vet hoping to get some new inspiration, we hope you’ll find something here worth listening to.

How I Built This, hosted by Guy Raz.

Podcast fans will recognize Guy Raz’s name (and voice) from TED Radio Hour. While that show can be a great source of inspiration for businesses, one of the most consistently inspiring shows is his new project that shares stories and insight from some of the biggest business leaders in the world. In just four months, Guy has talked to everyone from Richard Branson and Mark Cuban to L.A. Reid and Suroosh Alvi. While there are plenty of excellent interview-driven shows with entrepreneurs, if you want to hear about the world’s best known companies, this is your best bet.

The Art of Charm, hosted by Jordan and AJ Harbinger.

The Art of Charm is a business podcast by definition, but the advice it provides will definitely help you in other parts of your day-to-day life as well. With over three million listens a month, the incredibly populat show provides advice, strategies and insight into how to network effectively and advance your career and personal life.

StartUp, hosted by Alex Blumberg and Lisa Chow.

If you’re an entrepreneur, there is no excuse not to be listening to StartUp, the award-winning business podcast from Gimlet Media. The show’s talented hosts come from incredible radio shows like Planet Money and This American Life and bring a top-notch level of storytelling to the show, which provides behind the scenes looks at what it is actually like to start a company. Now on the fourth season, StartUp is one of those business podcasts that even people not interested in business will get a kick out of.

The Whole Whale Podcast, hosted by George Weiner.

One of the best things about podcasts is the wide variety of niche shows available that go in-depth into fascinating topics. One of those shows is the Whole Whale Podcast, which shares stories about data and technology in the non-profit sector. You’ll get detailed analysis, expert knowledge and can hear from a long list of social impact leaders from Greenpeace, Change.org, Kiva, Teach For America and more.

Social Pros Podcast, hosted by Jay Baer and Adam Brown.

Navigating the surplus of social media guides online can be a nightmare, so look no further thna Social Pros. Recent episodes talk about reaching college students on social media, the rise of messaging apps, and making better video content for Facebook. Plus, there are great case-studies with companies doing social right, like Kellogg’s, Coca Cola and Lenscrafters.

Entrepreneur on Fire, hosted by John Lee Dumas.

One of the original entrepreneurship shows, Entrepreneur on Fire has logged over 1,500 episodes with successful business leaders sharing tips, lessons and advice learned from their worst entrepreneurial moments. Sometimes humorous, sometimes heartbreaking, always inspiring, this show is sure to have at least one interview with someone you can learn from.

The $100 MBA, hosted by Omar Zenhom.

Think of The $100 MBA as a full-fledged business program in snack-sized portions. The daily ten minute business lessons are based on real world applications and cover everything from marketing to techology and more. Cue this show up on your commute to or from work and watch your knowledge grow.

This Week in Startups, hosted by Jason Calacanis.

This is your audio version of TechCrunch, Gizmodo or dare we say The American Genius. Each week, a guest entrepreneur joins the show to talk about what is happening in tech right now. You’ll get news about companies with buzz, updates on big tech news and even some insider gossip.

The Side Hustle Show, hosted by Nick Loper.

This is the show if you want answers for the big question so many entrepreneurs face. How do I turn my part-time hustle into a real job? Featuring topics such as passive income ideas, niche sites, and self-publishing, host Nick Loper is upfront and honest about the tough world of side hustles. The show features actionable tips and an engaging energy, and may just be that final push you need to grow your gig.

Back To Work, hosted by Merlin Mann and Dan Benjamin.
Focused on the basics that you don’t think about, Back To Work looks deep into our working lives by analyzing things like workflow, email habits and personal motivation. Somewhere between self-help and business advice, Back To Work takes on a new topic relating to productivity each week.

#LearnSomething

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Business Marketing

A personalized daily digital marketing checklist

(MARKETING NEWS) For all businesses, it is not only essential to develop an digital marketing strategy, but also necessary to utilize it in order to gain customers, and ultimately make a larger profit. This app can help.

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clearpath digital marketing

There is no doubt that starting your own business can be overwhelming. Along with promoting your business at events, meetings and in person, digital marketing strategies play a key role in the success of a company. For all businesses, it is not only essential to develop an online presence, but also necessary to utilize it in order to gain customers, and ultimately make a larger profit.

Simply creating a website and Facebook page for your business is not enough. However, software tools can help simplify digital marketing. ClearPath is a tool that organizes and creates tasks to optimize your online marketing. By creating to-do lists for you based on your online marketing strategy, you can focus on the areas of marketing that improve your business, all the while receiving useful tips and advice.

Using ClearPath is pretty straightforward and only requires one prerequisite. Before beginning, you must have a website.

If you are already lost, don’t panic. ClearPath can help you develop an online presence. Once your website is linked up, you get to choose the marketing channels that you would like to focus on. These include Search Engine Optimization (SEO), email, social, content, analytics, local, pay-per-click (PPC) and Conversion Rate Optimization (CRO). Again, if you are lost, ClearPath is there to help you strategize.

After ClearPath analyzes your site, they start sending you customized tasks based they believe can improve your online marketing.

As you finish each task, you can simply check it off and it will disappear. New tasks will appear each day, and some may even repeat as they need to be updated.

Whether you are well-versed in digital marketing or not, staying updated with the newest ways to optimize your business online is a constant struggle. Tools like ClearPath give people a place to start. Although I don’t think it can supplement an active and experienced digital marketer, it is a tool that can help small businesses that cannot afford to add to their team yet. At the end of the day, it aims to save you time. And since time is money, your business will hopefully be more profitable.

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Business Marketing

How right and left brain thinkers market differently

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There is a long held belief supported by neurological data that personality traits and how a person analyzes information depends highly on whether they are right- or left-brained thinkers. The right brain is creative and the left side is logical and people are typically wired to lean more strongly toward one or the other. Using data from the Daily Telegraph and Razorfish, Marketo created an infographic dissecting how marketing campaigns differ depending on the marketer.

“In marketing, there is a similar divide between emotion-based, artistic marketing and value-based, practical marketing. The marketers who design these ads can be considered lef-or right-brain thinkers,” Marketo notes.

If you are a marketer, the type of thinker you are guides the campaigns you design, or as a business owner, the following will help you to understand where your marketers are coming from. Which type of marketing are you more in line with – left brain inspired marketing or right brain inspired marketing?

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