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Burnout is not your staff’s fault, it’s your company’s fault

(BUSINESS MARKETING) Employee dissatisfaction is on the rise, resulting in burn-out from a variety of factors. These could be amenities, company focus, or management.

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Have you ever worked at a company only to eventually get completely burned-out? Well, you’re not alone. In fact, the World Health Organization (WHO) has seen so much “burn-out” that they decided the term is actually one that is health-related; more specifically, a disease.

The WHO released this information in conjunction with the International Classification of Diseases (ICD), but a day after the ICD came out, WHO corrected itself, saying it’s actually not a disease, but an occupational phenomenon.

This topic does bring up a good point though – who’s to blame when burn-out occurs – the company or the employee?

There are plenty of people out there who have started a job, one that was exciting and oriented with their goals, only to be completely fed up with the job 6 months later. For some, it may take longer, and for others, it may take less time, but regardless, if you’re truly burned-out, the problem may not be your fault. Actually, it’s quite the opposite.

When Stanford researchers looked into how stress in the workplace can raise health costs and even mortality in the US, they found it led to more spending (almost $190 Billion) and nearly 120,000 deaths each year. Worldwide, over 600 million people suffer from depression and anxiety, which can be a direct result of an inhospitable work environment or a job that’s simply dissatisfying or mundane. Of course there are other reasons for anxiety and depression, but feeling undervalued or unsupported on a job can have a huge impact.

Now here’s where it gets interesting. When the WHO made the mistake of calling the term “Burned-Out” a medical disease (which we now know is not the fact) it got a lot of the community thinking, including myself and Jennifer Moss of the Harvard Business Review. I asked myself who is really to blame for the high burn-out rates we’re seeing? Is anyone to blame?

Having been a victim of this “disease” (Just kidding! Remember, it’s not a disease guys), I know first-hand how hard it can be when the feelings of wanting to give up come a’knockin’. I’ve worked at multiple startups, each of them with their own initial allure and charm. Sometimes, that’s all there is and you don’t realize it until you aren’t happy in your role, which is exactly what happened to me.

You see, my first startup right out of college was super fun. Not only did they care for my needs as a person, but they also nurtured my abilities and eagerness to grow. They were your typical startup with Ping-Pong tables, holiday parties, monthly contests, and so much more. Sounds like a standard startup, right? Maybe, maybe not.

When it finally came time to leave the company for another role, (something they absolutely supported as it pertained to my growth), I quickly realized that not all companies are created equal. The next job I took turned out to actually be a 10-month series of ups and downs. Not only was the job totally different from my last one, but the company itself was highly disheveled and aimless.

Not only was it out of sorts, but the company had zero warm and fuzzy extras I had been so accustomed to. To start, there was absolutely no company culture – something I thrive on. There were no amenities like a fancy pool table or swings, which was totally fine, but alongside this and many other factors, I quickly learned how ill prepared the owner was to make the office a nice place their employees were excited to work.

The management was awful, and the owner was even worse, turning down ideas only to, weeks later, proclaim them as his own. The environment was hostile and there was no time to get to know my co-workers. But in the end, the nail in the coffin was that there was no direction at all – from the owner, management, or co-workers.

When I finally realized that I was burned-out and that my needs weren’t being met, I took an introspective look at myself and asked, “what’s wrong with me?” and after thinking long and hard, I had a moment of clarity. This wasn’t 100% my fault. In fact, it was the fault of the company I worked for.

Now, it may sound like I’m complaining (and to a degree, I am), but my point really is that if you’ve burned-out on a job, and your needs aren’t being met, you’re definitely not alone.

To further illustrate my point, I’d like to bring up Fredrick Herzberg’s dual-factor, motivation-hygiene theory. This theory primarily focuses on motivation and hygiene-related needs in the workplace and how they relate to job satisfaction. Herzberg found that satisfaction and dissatisfaction are in no way tied together and, in fact, are completely independent of one another. This means that it’s entirely possible to be satisfied and dissatisfied in the same job, at the same time – something leadership and management are not always prepared to understand or address.

Moss explains the difference between hygiene and motivational needs. She describes hygiene-related needs as things like “salary; work conditions; company policy and administration; supervision; working relationships; status and security.” On the other hand, she defines motivational factors as pertaining to “challenging work; recognition for one’s achievements; responsibility; the opportunity to do something meaningful; involvement in decision making; and a sense of importance to the organization.”

She explains that much of the time, employees don’t even recognize when the organization they work for has good hygiene, like Apple who has an excellent company culture and freebies for days (I know this from my own personal experience working there). However, when a company has bad hygiene, like what I described earlier, employees typically notice pretty immediately. Frivolous as it may seem, as humans, we’re creatures of comfort. If we’ve been comfortable for a certain period of time, and something related to that comfort is suddenly taken away, that can have a major affect on the employees’ happiness and willingness to push forward. Likewise, feeling unappreciated and underutilized can have the same effect.

As a matter of fact, burn-out can be directly correlated to situations when pre-supposed features in our daily work lives are removed or are missing. For instance, my first startup supplied coffee to all of its employees. If that was suddenly taken away or it didn’t exist at all, there would have been a lot of noise – especially form our coffee-guzzling sales team. The company knew how important this was and took every effort to make sure they gave us coffee.

From there, they raised the bar even further, asking the team what kind of coffee they wanted. This is exactly what it takes to keep employees happy and to prevent them from reaching “burn-out”. Again, it may all seem totally innocuous and low-priority, but from a leadership perspective, they knew perks like this were exactly why their employees liked their job.

Now, you’re probably wondering what it is business owners can do to learn more about burn-out and how they can combat it. The answer: employers should prepare and align themselves with employee needs. There are a variety of ways to figure out what it is your employees want, including surveying them.

Christina Maslach, social psychologist and professor emerita at the University of California, Berkeley, has been studying burn-out for 25 years and is now seen as the foremost authority on the topic. She offers surveys for employees and employers-alike, such as the Maslach Burnout Inventory and Professional Quality of Life Scale.

Aside from that, look at your employees as actual people. Ask yourself what reasonable steps you should take to make your employees happy in their job as well as whether or not you’d be happy in their shoes. If the answer to the second question is “no”, you probably have some serious research and thinking to do.

If you’re an employee, you’re not off the hook yet. You have some homework, too.

What do you need to be happy in the workplace? I challenge you to make a list of your must-haves and to seriously consider whether you’re settling for less.

This article was first published here in December 2019.

Rachael Olan is a Texas-based Staff Writer at The American Genius and jack-of-many-trades. She's well known for her abilities in Marketing, Sales, and Customer Service, with a focus on SaaS and eCommerce businesses. Outside of writing, Rachael spends much of her time with her swarm of pets, including a 70 lb tortoise named Frankie.

Business Marketing

Simple way to send text, email appointment reminders to clients

(MARKETING) This new app has tons of automatic tools that help small businesses continue to move into the digital age with ease of use.

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As the world becomes more heavily reliant on automated messaging and computer-mediated communication, we become more reluctant to actually speak to someone on the telephone. While I often find myself in this category, I also feel saddened by what Alexander Graham Bell must think. I digress.

We can certainly argue that a major reason we prefer to text or email rather than sit on the phone is for convenience. We can send a quick text while working, as it’s much more difficult to get away with a phone call on the down low.

That’s why it’s become so popular for places such as doctor’s offices and salons to begin using text and email alerts as appointment reminders. Now, Remindr is getting in on the action.

According to their site, “Remindr.co is a tool for small businesses to schedule automated email and text message appointment reminders. Reduce your meeting no-shows by alerting your clients beforehand. Easily confirm appointments with your customers via text message.”

They proclaim that they’re “great for any business that schedules customer appointments or client meetings,” citing their top use cases as restaurant reservations, nail salons, personal trainers, barbers, tattoo shops, spas, real estate agents, independent car mechanics, and tech sales scheduling customer calls.

This is a win-win as it’s convenient for the customer, but also saves time on the business’s side because it eliminates hours of reminder calls. Additionally, the method supports the reduction of no-shows, which is incredibly important to businesses – especially small ones.

Remindr features include: text message, email, confirmation, reusable templates, schedule alerts, and easy user interface. With text messaging, businesses can send personalized SMS messages to customers from your Remindr phone number.

With email, businesses can send personalized email reminders to their customers through Remindr email addresses. Then, customers can confirm their appointment via text messages or email, and businesses can review confirmations on their Remindr account.

Businesses can create their own personalized reminder templates to pre-fill the reminder form (for example: “Hi NAME! We’re looking forward to your appointment tomorrow (DATE) at TIME. Respond YES to confirm your appointment.”) Reminders can be automatically sent via email or text at a predetermined time.

Remindr provides an easy user interface where businesses can start scheduling reminders instantly, use full-keyboard form navigation, and it is mobile friendly.

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Business Marketing

10 easy steps to get into Instagram marketing

(BUSINESS MARKETING) Want to up your social media marketing game? Start better with Instagram for your business using these easy tips to quickly get established.

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Instagram post open on a tablet

When Instagram first came on the scene, it was simply a place to share pictures of your cat or a pie that you just baked. While it still is a place for that kind of content, it has also grown into a platform where one can influence others and build an empire.

So, if you’re looking to step up your social media marketing game through use of Instagram, look no further than using these 10 steps from Neil Patel.

  1. Switch to a business profile: This is super easy and can be done in just a few clicks. Switching from a personal to a business profile gives a better look at your followers through Insights, allowing you to see analytics and impressions. It also adds a contact feature that takes a visitor right to an email draft to you – just like it would on your website. All this and it makes it possible to publish ads.
  2. Use free marketing tools: Because Facebook owns Instagram, they operate kind of similarly. As mentioned in #1, Insights allows for a deep dive into personalized analytics to see what kind of posts are clicking with your audience and which aren’t. That way, you know what kind of content to continue with and what to do away with.
  3. Post product teasers: There are a variety of ways to do this, including posting about flash sales or linking business platforms that sell your product to make it easier for your customer to shop. The trick here is to not be pushy, but instead be enticing and make the post convenient for your consumer.
  4. Create a sponsored ad: Like Facebook, you can post ads and include a specific budget of what you want to spend. You can showcase one ad or multiple with the carousel feature. You can also target the exact demographic you’re looking to hit.
  5. Instagram stories: These last 24 hours and don’t have to be as “fancy” as a regular post. Give followers a glimpse into your brand with behind-the-scenes shots, polls, fun questions, etc. Make them feel like they’re part of the experience and use this as a way to tell your brand’s story.
  6. Partner with influencers: Work out a deal with influencers who have a decent following. Send them one of your items in exchange for them posting a photo of the item and tagging your brand. This will reach their whole followership and build your credibility.
  7. Collect user-submitted photos: Share photos posted by customers loving on your brand or product. Either share them to your story, or use a regram app to repost customer photos to your feed. It’s basically free advertising for your product.
  8. Hashtags: Come up with an interactive hashtag solely for your brand. Think in terms of verbs (a la Nike’s “Just Do It”). It can be punny or practical, but something that people attribute to your brand and your brand only.
  9. Timing and over-posting: Look into the best times to post – this is when your users are most active. It will be helpful to use Insights to understand when your time to shine may be. According to SimplyMeasured, the worst days to post on Instagram are Wednesdays and Sundays, while Mondays and Thursdays are the best days to post. Also, don’t over post. It’s annoying and it’s always best to err on the side of quality over quantity.
  10. Track the right metrics: Insights do no good if you aren’t looking at the right data. You need to keep tabs on whether or not what you’re doing is increasing your follower growth as well as growth for your interaction. With research, use of Insights and a little trial and error, you’ll get yourself to where you need to be.

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Business Marketing

7 Low-budget marketing ideas for small businesses [sponsored]

(MARKETING) Marketing ideas are often expensive or ultra time consuming, but let’s talk about some proven tactics that won’t break the bank.

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low budget marketing ideas

The following marketing ideas are provided to you buy Threadsy:

No matter the size of your business, marketing matters! It’s important for small and big businesses alike to attract new customers, establish brand awareness, and to create buzz around products and services. But we know that not every business owner has tons of funds to devote to their marketing strategy. The good news? There are some highly effective marketing tactics that are also budget-friendly!

Here are seven low-budget marketing strategies for small business owners and side hustlers to grow their reach:

1. Sponsor Local Events

One of the best ways to get to know potential customers? Actually meet and talk to them! When you sponsor local events, you can be on-site to help people put a face with your business’s name. Sponsoring events is also a fantastic way to offer branded merchandise that can help you get your name and your logo out there.

Besides branded materials like signs, banners, or fliers, think about offering some fun items like wine bags to give away to attendees. Goody bags also make fantastic take-home options for local events. A branded canvas tote can be repurposed as an environmentally-friendly grocery bag, lunch bag for work, or a carry-all accessory for conventions and tradeshows. Print your logo on the outside and fill your goody bags with customized items like water bottles, notebooks, pens, and towels.

2. Let Your Colors Fly

Make some cool t-shirts featuring your logo! Wear them to the sponsored events mentioned above, out in the community, or anywhere you may encounter potential customers and can strike up a conversation. You can also offer t-shirts at a discount in-store or online, and turn your loyal customers into advertisers.

Quick tip: Purchase wholesale shirts to reduce manufacturing costs.

3. Social Media

If you’re not already leveraging social media to promote your business, it’s time to start! Think your customers aren’t using social networks? While certain demographics use various platforms more than others, according to fundera, 74% of consumers rely on social media to guide purchasing decisions. Plus, 96% of small businesses say they use social media in their marketing strategy.

So use your social media channels to level the playing field. To maximize your time and effort, determine where your audience members spend their time. Which platforms are they using? If you have a dedicated social media strategist on staff, they can perform audience research to tailor your approach to your existing and potential customers. If you’re running your own social strategy, spend some time digging into the demographics to determine which platforms make the most sense for your brand. From there, you’ll need to decide on the types of content you want to post, how to interact with your customers online, and create a social media calendar to plan your strategy.

4. Host a Giveaway

Once you’ve got your social media strategy up and running, why not host an online giveaway/sweepstakes to build some buzz, boost engagement, and attract followers? Pick a social media platform where you already engage with your customers. You’ll want to offer an item as the prize. This can be anything from a free product, a discount on an expensive product or service, or inexpensive swag like hats to help you promote your brand.

Once you’ve chosen the prize(s), decide on the terms for your giveaway. For example, an Instagram sweepstakes might look like this:

  • Create posts about the giveaway and explain the rules (multiple stories and 1 or 2 posts depending on the length of the contest)
  • These posts should specify the terms, for example:
    – In order to enter, potential winners must follow you
    – Encourage your followers to tag other people who may be interested. Each “tag” gets them another entry into the contest
    – You can also specify that contest applicants must share your post on their own profile
  • Once the contest has ended, pick a winner. Tag them in a post and story announcing what they’ve won and ask them to also share these posts to their own profile

Quick tip: You can also offer smaller or less-expensive items as consolation prizes. People love free swag and it’s an easy way to get your name out there!

5. Referral Discounts

Offering friends and family discounts on your products or services can help you establish loyalty and promote exclusivity. Offer discount codes or create a refer-a-friend program. You can also offer small incentives for customers who share about your brand on social media. Referral discounts are a great marketing strategy whether you use them in-store, online, or both.

6. Create or Update Your Blog

If you already have a website, you can put it to use to help build brand awareness and attract high-funnel customers. Blogging is a low-cost way to generate organic traffic (website visitors via Google or other search engines). If you don’t already have a blog, there are a number of free and inexpensive blog platforms you can use including Wix and WordPress.

You’ll want to write about topics that are related to your product or service and are of interest to your customers. For example, if you offer graphic design, you might want to create content about how to find an effective graphic designer online, or which projects you can do with an online platform like Canva vs. more complex projects where you should hire a professional designer.

Your website and blog are also great places to post “about us” content to offer website visitors an opportunity to learn more about you, your business, and your mission and values.

7. Update Your Google My Business Profile

Google My Business (GMB) is a free tool that allows you to share important information about your business like your address, hours of operation, and contact information. When your listing is optimized with this information, it’s displayed in Google Search and will also appear in Google Maps, which can help you attract local customers.

To get started, you need to create a GMB profile and verify your business information. This is a relatively simple but important step to ensure customers are able to find your business or service online. Make sure to keep your listing updated if you change any information like your website URL, address, or hours.

The takeaway:

When creating your marketing strategy, remember to stay true to your brand. Not every tactic will be the most effective for every business. Choose the tactics that make sense for your brand or product offering. Another way to prioritize is to consider the perceived impact and effort of each marketing strategy. Use the strategies that require the lowest effort but will potentially drive the highest return.

Once you have those in place, decide which of the other strategies make sense for your customers and your business goals. Also, make sure to keep track of all of your marketing expenditures and the sales from these tactics so you can assess which ones were successful and which ones you may need to re-evaluate or alter.

Remember, when it comes to marketing, it’s an ever-evolving system. Trust the process and try to have some fun with your marketing strategy!

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