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First-followers and yellers critical to business

Getting and keeping clients is the holy grail of business, but what about the how do you get there? It’s crucial to be well-balanced in terms of your business network.



First-followers and yellers are good for your business

Most people think that in order to start or stay in business one must have a steady flow of clients. True, but that’s not all you need, especially when branching out internationally. But what could possibly be necessary to getting those clients? In order to be a well-rounded local or international businessperson, one needs to have a well-established network comprised of first-followers, yellers and just all around great support.

[pl_video type=”youtube” id=”fW8amMCVAJQ”]

First-followers: what are they, how can they benefit you?

As demonstrated in the video above, each brave leader needs a first-follower or a spark to ignite the idea. Doing business overseas requires vision, passion, logic and tenacity. In addition to all this, you’ll need someone in your target country to be your first-follower, one who will assuage the doubts and concerns of other locals and convince them that your idea (product, service, joint venture, investment opportunity, etc.) is a good one.

These first-followers don’t necessarily have to be a client, just someone who supports your vision. Generally speaking, though, they have drunk the Kool-Aid and have bought in to you or your brand hook, line, and sinker.

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Add in a dash of yellers

In marketing terms, yellers are people who amplify the voice of your product or service. In a best case scenario, yellers are just about the best darn advertising you could ever hope for! Conversely, in the worst case scenario, they are the loudest people speaking ill of your offerings.

The interesting thing about yellers is that they don’t necessarily have to be a client. While in the majority of instances they are satisfied (or disgruntled) clients, they can be bystanders who have heard about your offerings and just share the news. Having yellers in more than one country and in more than one language can largely boost your company profile.

Expanding your networks

All in all, having a good and large network of diverse forms of support will, in the end, benefit your business. When expanding overseas, it’s important to not only build layers of clients but also insulate yourself with first-followers and yellers. After all, what better way to test new ideas than with a group invested in you?

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Written By

Monica Moffitt, founder and Principal Cultural Consultant at Tianfen Consulting, Inc., has traveled the world and enjoys linguistics and all things culture. Having split her career between project management and business analytics, Monica merges logic, fluency in Chinese and creativity in her new role as cultural consultant. She received a Bachelor of Arts in East Asian Studies/Chinese from Vanderbilt University and a Master of Business Administration (International Management and Marketing) from University of Texas at Dallas.

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