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Inexpensive app makes gorgeous cinemagraphs possible for all

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A brand new must have for marketers

Coined in 2011 by photographers Kevin Burg and Jamie Beck who used the method to animate their fashion photos, “cinemagraph” refers to still images where a portion of the image moves in a loop, as if a video and photo got together and created a high quality effect. Animated GIFs have been around for decades, but this technique is a seamless loop of sequential frames, typically from video, to show subtle movement in only part of a photo, done with image editing software which requires a high level of skill. The fashion industry has taken to the technique and tumblr is ripe with quality cinemagraphs, but the rest of the world has not yet caught on.

Now, for $1.99, the Cinemagr.am iPhone app does the same thing in a few short steps without your having to be a tech wizard or professional photographer. Granted, Burg and Beck use high powered videography and editing tools to produce their famous moving pictures, but to achieve a similar result with a smartphone, brands can make a huge impact with subtle movement in images that don’t require a viewer to hit a play button. What an eye catching tool for high quality images; we anticipate cinemagraphs will catch on in a big way this year.

In that spirit, Cinemagr.am has launched to help photo enthusiasts to create moving images to be shared online, and the app walks users through, step by step in creating the cinemagraph. Currently available for the iPhone, the Cinemagr.am team tells AGBeat that they are working on an Android app, although they are not ready to say when that will be released. Amateur photography has become a recognized art form, complete with an online marketplace for Instagram photos!

Imagine using a cinemagr.am photo on your blog or website with a very subtle picture of water moving in a pool or trees in the breeze for a real estate listing, or perhaps a customer playing with her hair in your bookstore. Without being obnoxious like animated GIFs, cinemagraphs can capture attention in an extremely beautiful way. While sites like Pinterest and Facebook do not support animation in any image, your website does and it is a simple (and more importantly), new way to stand out. Subtle beauty is so in this year!

20 photos made with Cinemagr.am:

Try to spot the movement in each cinemagraph below, some are so subtle that it is almost like seeing something out of the corner of your eye. Tell us in the comments which of these is your favorite!
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Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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9 Comments

9 Comments

  1. Tina Merritt

    March 2, 2012 at 8:38 am

    Dang it Lani! Now I have a new toy to play with and I don’t want to get my work done!!!!

    • Lani Rosales

      March 2, 2012 at 1:47 pm

      I can’t wait to see what you come up with!

  2. Sage Dillon

    March 2, 2012 at 12:35 pm

    This is awesome! Thank you for sharing.

    • Lani Rosales

      March 2, 2012 at 1:50 pm

      Sage, I can just picture it now – Realtors’ blogs with listing photos they just took on site that feature a bubbling hot tub or a tree moving in the wind? I can’t wait to see what people come up with!

  3. DeeDee

    March 2, 2012 at 2:55 pm

    I love them all. But I think the one with the little girl jumping on the couch really caught my eye!

  4. Cinemagram

    March 2, 2012 at 4:45 pm

    Thank you Lani for a lovely review. We agree that real estate photographers can benefit from using Cinemagram. Cinemagrams can help to highlight certain characteristics of a location and contribute to its appeal. We hope you have fun using our app to explore the many possibilities it can offer. Please stay tuned for updates and enhancements as we are working hard to make it even more versatile.

  5. Pingback: Vhoto magically pulls the best photos from your videos - AGBeat

  6. Pingback: Cool app alert: Color Thief lets you use your own photos as filters - AGBeat

  7. Pingback: Facebook now supports animated GIFs - it's not just fun and games - AGBeat

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Business Marketing

Is Easy Advocacy the tool your business needs for ad campaign reach?

(BUSINESS MARKETING) Product claims to make employee advocacy easier than ever with a tool that’s designed to enlist employees to share campaign content online.

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easy advocacy welcome page

Ever wished you could get all of your employees in on your campaigns, enlisting them all to help make your digital content go “viral”?

No? To be honest, me either – at least not until I learned about a new program called Easy Advocacy, created by a company called Agora Pulse.

Easy Advocacy is a productivity and marketing tool geared towards harnessing the power of larger internal groups (employees) in order to make content sharing (campaigns, social media posts, etc.) as easy as possible. The product is listed on Product Hunt, which is essentially a tech geek’s paradise for new and interesting technology. This week, on February 19th, Easy Advocacy was listed as the #1 product of the day.

The website boasts features like:

• Quick campaign setups
• Making content easier to share
• Knowing the reach of your shares

In addition to making it easier for employers to have their employees share content, the platform also offers basic analytics pertaining to things like number of shares and website visits. Employers can also identify their top advocates through a leaderboard.

Their website’s description of the toolset says that the tool “dispels the hassle of the usual employee advocacy complaints and makes the process of sharing content with employees, who then share on their social channels, easy peasy.”
One way it does this is by emailing your employees the exact instructions and copy the company would like them to share, making it somewhat automated.

Now, while this all seems great, my biggest concern is who their market truly is. Are they going after small teams? Probably not as having a team of only 5 people sharing a campaign would be nearly fruitless – unless you happen to have a major social media influencer under your employment.

If they go after larger companies, like Apple, for example, I can see this tool being helpful. However, it’s a little bit of a double-edged sword. Larger companies typically are beyond the point of needing word-of-mouth campaigns. Let’s use Apple as an example here, too. They’ve been around for years, and according to Statista, 45.3% of smart phone owners in the U.S. go with Apple iPhones. Given this, and the fact that everyone already knows what an iPhone is (unless you live under a rock…), I really can’t see much need for a tool like Easy Advocacy for such a large company.

So, where does that leave the company? Only time will tell. My first bit of advice to the company is that the name definitely needs work. The name “Easy Advocacy” implies that there’s some kind of advocacy happening for employees, when in reality, this platform is meant to help employers. But given my points above, I think they need to think about their model some more and maybe make this tool something that’s more robust that companies of all sizes can use.

Full disclosure, this does not mean it’s not worth trying out. Give it a shot and let us know what you think.

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Business Marketing

The Body Shop’s new policy is first come, first employed

(BUSINESS MARKETING) An issue that has been on a lot of peoples minds recently is fair hiring standards, be from sex, race, or age discrimination to former prisoners.

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The body shop hires prisoners

Anyone who has tried to get a job in the last decade can tell you that hiring is getting near dystopian. Everyone has heard jokes about needing 5 years of experience for an entry level job or the combined skillset of 3 positions to get one job. Things have gotten to the point where even some large companies are wondering if maybe hiring (and getting hired) shouldn’t be so complicated?

The Body Shop is making a radical change in the way they hire their retail employees this summer. They will be hiring on a first-come first-serve basis. Employees must meet three criteria to apply, but beyond that it’s open season – or “open hiring” as they are calling it.

1. Must be authorized to work in the U.S.
2. Can lift over 50lbs
3. Can stand for 8 hours

The company will not be performing drug tests or background checks for this “open hiring” round. The goal is to remove some of the barriers to entry for people seeking employment. This move will be hugely beneficial to the formerly incarcerated and people who have minor offenses on their record.

The Body Shop’s U.S. GM, Andrea Blieden, said, “When you give people access to something that they’re struggling to find, they’re very committed to working hard and keeping it.”

This isn’t the first time The Body Shop has tested out this hiring strategy. In December 2019, the company ran a pilot program at their distribution center. According to them, their employee turnover rate dropped from 43% to 16% and productivity improved.

This change could be equally beneficial to both employers and employees. According to PrisonPolicy.org, formerly incarcerated people are unemployed at a rate of 27%. To put that in perspective, that is higher than the overall national average during the Great Depression.

When established brands make big moves, people pay attention. If they continue to report success, The Body Shop’s hiring practices could be used as a case study for other businesses looking to shake up their hiring process. Perhaps in a few years, this type of hiring could become more common place among retailers.

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Business Marketing

Stay ahead by decluttering your Instagram accounts with this new feature

(BUSINESS MARKETING) Get a head start on your spring cleaning with Instagram’s newest feature. It may become your favorite way to views others accounts.

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instagram accounts

In a plot twist you weren’t expecting this week, Instagram is looking to make your life a little easier. Their newest app update includes a feature that groups accounts you follow into curated lists such as most and least interacted with or earliest followed to latest.

If you’ve ever looked at the number of people you follow on Instagram and wondered, “who the heck are these people?” then this update will make your heart sing. Instagram has been around for 10 years now, so it’s understandable that some of our follower lists have gotten a little out of control. Your friends and interests shift over time and it can be difficult to find time to actively curate your social media accounts.

Working with this new feature is simple. To access it just head on over to your Instagram profile and click “Following.” You should see a couple of categories above the list of accounts you follow. As an added bonus, you can also change the sort feature on your follower list. It can be set to show oldest accounts followed first or latest accounts firsts.

instagram accounts

For entrepreneurs and freelancers who don’t have the luxury of a full social media team (or any team at all) small features like this can be a game changer. If this feature sparks you to finally clean up your Instagram, here are a few questions to ask yourself when you’re trying to decide who to keep and who to unfollow.

Why did you originally follow this account?

Does this account still serve your business interests?

What was your main purpose behind following this account? As a business owner you might follow an account on Instagram for any number of strategic reasons. Perhaps this account is a fellow business owner in your area, but they’ve since closed their doors. Chances are you’ll find more than one of these cases in your least interacted with group.

Were you looking for business advice or inspiration? When you’re just starting out with your business, you might have followed a few accounts that aimed to give advice to new business owners. Well, if you’ve been doing this for a few years, you probably already know the basic advice these types of accounts are pushing. It’s time to move on.

Do you know this account IRL? Maybe your business has moved locations or changed niche in the last few years. You might have made some great connections with fellow business owners back in the day, but you may no longer run in the same circles. If you know the person who runs the account IRL and you still want to stay connected there are two options. You can either go follow them on your personal account or you can continue following, but mute the account so it doesn’t clog up your Instagram feed.

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