It is well known that Spanish speaking buyers and investors are a growing market in America, especially in the Southwest where we are located. It’s a niche market with dominant players that are well known and frequently referred to in their geographical areas. Perhaps I am biased because I live in Texas, have lived in Spain and Mexico and have a second degree in Spanish, but I find a high value in being able to communicate effectively in other languages.
Perhaps you’ll never be THE Spanish speaking expert in your area, but in business, I have been in many situations where someone is fluent in English but don’t have specific vocabulary sets to communicate with you (for example real estate vocabulary).
There are a lot of resources that can help you to learn real estate vocabulary in Spanish but one that has been around for years that I have used myself and enjoyed is the book and CD set that is finally online, produced by the Real Estate Center at Texas A&M University (RECON).
The interactive glossary that defines and plays words out loud so you can hear pronunciation is now available for free online and I highly recommend taking five minutes each day to learn a new word or two. Besides giving you a competitive edge, it simply helps you to serve all of your clients to the best of your ability.