Mobile marketing in real estate
Real estate agents are hearing more and learning more about mobile marketing as part of the ultimate marketing toolbox and it’s a hot topic given the rise in consumers searching for real estate from their smartphones.
Although the presentation below is a pitch for Microsoft’s proprietary tag reader (which is a type of QR code that requires Microsoft’s specific tag reader), the information is interesting. How you use this information is up to you, but you’ll be seeing these stats as talking points at conferences this year.
Before investing in mobile technologies, you should make sure that you have a good grasp on who your target demographic is and check out the presentation below to see if your target demo is using mobile:
Tell us in the comments how you are using mobile and what kind of results you are getting.
